Two People, Maximum Automation

When your entire company fits in a coffee shop booth, every tool needs to justify its existence by saving you time. Email marketing earns its place by automating communication that would otherwise require manual effort from one of you.

The three email sequences that every two-person SaaS team needs: onboarding that gets customers started without hand-holding, dunning that recovers failed payments without you noticing, and a monthly update that keeps customers engaged. Set up these three and you have a communication system that runs while you focus on product and customers.

Personal Touch at Scale

Two-person teams have a secret weapon: authenticity. An email from the founder that says "hey, I saw you signed up yesterday, how can I help?" feels radically different from a corporate welcome email. Use this advantage while you have it.

Write your email sequences in your own voice. Reply to customer responses personally. Ask for feedback and actually act on it. This personal touch does not scale forever, but at two people with a few hundred customers, it builds loyalty that no marketing automation can replicate.

Pick One Tool and Move On

The biggest mistake two-person teams make with email is spending too long evaluating tools. You need something affordable that handles basic automation and connects to your payment provider. Pick one, set it up in an afternoon, and get back to building. You can always switch later when your needs are clearer. The cost of choosing the wrong email tool is a few hours of migration. The cost of spending weeks evaluating tools is weeks of lost product development.