Micro-SaaS: Small Product, Smart Email

Micro-SaaS is about doing more with less. Your email marketing should follow the same principle. You do not need 50 email sequences—you need 3-4 that are set up correctly and run automatically. Onboarding, dunning, feature discovery, and product updates cover 90% of what micro-SaaS needs from email.

The Dunning Email ROI

For micro-SaaS, dunning emails have the clearest ROI of any automation. If you have 200 customers at $29/month and 5% experience payment failures each month, that is 10 customers at risk. A good dunning sequence recovers 30-50% of those, saving $87-145/month. Your email tool pays for itself multiple times over.

Keep It Simple

The temptation with email marketing is to over-engineer. Resist it. A micro-SaaS with 3 well-written automated sequences will outperform one with 15 mediocre ones. Focus on the emails that directly impact revenue and activation, automate them, and move on to building your product.