Updated 2026-02-01

Best Email Marketing Tools for Dog Trainers

Keep clients engaged between sessions, fill classes, and grow your dog training business with the right email marketing platform.

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Running a dog training business means more than teaching sit and stay. You need to keep clients practicing between sessions, promote group classes, and attract new dog owners. Email marketing helps you stay connected with clients and build a thriving practice. But most email tools are not built for pet businesses. Here are 13 platforms that actually work for dog trainers, ranked by ease of use, automation features, and value for money.

Why Dog Trainers Need Email Marketing

Support Training Between Sessions

Dogs learn between sessions, not during them. Email delivers practice reminders, tips, and encouragement to keep owners on track.

Fill Group Classes

Puppy classes, obedience courses, and specialty workshops fill faster when you email your client list.

Reduce No-Shows

Session reminders reduce missed appointments. That means more consistent training progress and steadier income.

Generate Referrals

Happy clients tell other dog owners. Regular emails keep you top of mind when someone asks for trainer recommendations.

13 Best Email Marketing Tools for Dog Trainers

Our Top Pick for Dog Trainers
#1
Sequenzy

AI-powered email marketing built for service businesses. Creates client sequences automatically.

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Best for
Dog trainers wanting automated client communication without complexity
Pricing
$29/month for 50,000 emails

Pros

  • AI writes training tip and class sequences
  • Simple interface you can use anywhere
  • Pay for emails sent, not contacts stored
  • Direct founder support

Cons

  • Launched in 2025, less track record
  • No built-in SMS
  • Fewer templates than established competitors
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#2
Mailchimp

The most popular email marketing platform. Solid features but can get expensive.

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Best for
Trainers wanting a well-known platform
Pricing
Free up to 500 contacts, then $13-350/month

Pros

  • Extensive templates
  • Many integrations
  • Strong deliverability
  • Good analytics

Cons

  • Gets expensive fast
  • Interface overwhelming
  • Support has declined
  • Not designed for pet businesses
See Full Comparison
#3
Constant Contact

Long-standing email platform popular with small businesses.

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Best for
Trainers wanting simple email with phone support
Pricing
From $12/month for 500 contacts

Pros

  • Very easy to use
  • Excellent phone support
  • Event management
  • Social integration

Cons

  • Limited automation
  • Dated templates
  • Higher prices
  • Basic segmentation
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#4
ActiveCampaign

Powerful automation platform with a learning curve.

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Best for
Larger training facilities with multiple trainers
Pricing
From $29/month for 1,000 contacts

Pros

  • Excellent automation
  • CRM included
  • Great deliverability
  • Detailed scoring

Cons

  • Steep learning curve
  • Overkill for solo trainers
  • Complex interface
  • Price jumps with features
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#5
Brevo

Formerly Sendinblue. Good value with transactional email included.

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Best for
Budget-conscious trainers needing email and SMS
Pricing
Free up to 300 emails/day, then from $25/month

Pros

  • SMS included
  • Generous free tier
  • Transactional included
  • Good automation

Cons

  • Daily limits on free
  • Support can be slow
  • Limited integrations
  • Branding on free tier
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#6
MailerLite

Clean, simple email marketing with good automation.

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Best for
Trainers wanting simplicity and affordability
Pricing
Free up to 1,000 subscribers, then from $10/month

Pros

  • Very affordable
  • Clean interface
  • Good landing pages
  • Generous free tier

Cons

  • Strict approval
  • Limited advanced features
  • Basic reporting
  • Approval can take time
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#7
Drip

E-commerce focused but works for selling courses.

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Best for
Trainers selling online courses or products
Pricing
From $39/month for 2,500 contacts

Pros

  • Strong automation
  • Revenue tracking
  • E-commerce features
  • Detailed analytics

Cons

  • Built for e-commerce
  • Expensive
  • Overkill for in-person only
  • Learning curve
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#8
GetResponse

All-in-one marketing platform with webinars and landing pages.

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Best for
Trainers running online workshops
Pricing
From $19/month for 1,000 contacts

Pros

  • Webinar hosting
  • Landing page builder
  • Automation templates
  • Competitive pricing

Cons

  • Busy interface
  • Email editor could improve
  • Support varies
  • Features feel bolted on
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#9
AWeber

One of the original email platforms. Simple and reliable.

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Best for
Trainers wanting no-frills reliability
Pricing
Free up to 500 subscribers, then from $15/month

Pros

  • Reliable deliverability
  • Simple to use
  • Good support
  • Long track record

Cons

  • Feels dated
  • Limited automation
  • Basic templates
  • Little innovation
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#10
ConvertKit

Built for creators. Works for content-focused trainers.

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Best for
Trainers who create content regularly
Pricing
Free up to 1,000 subscribers, then from $29/month

Pros

  • Great for newsletters
  • Clean management
  • Tag-based automation
  • Creator features

Cons

  • Limited design options
  • No free landing pages
  • Expensive at scale
  • Minimalist templates
See Full Comparison
#11
HubSpot

Enterprise marketing platform with email included.

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Best for
Large training facilities
Pricing
Free basic, paid from $50/month (realistically $200+)

Pros

  • Full CRM
  • Great for teams
  • Excellent reporting
  • Many integrations

Cons

  • Overkill for solo trainers
  • Expensive
  • Complex setup
  • Ecosystem commitment
See Full Comparison
#12
Moosend

Budget email marketing with solid features.

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Best for
Very price-conscious trainers
Pricing
From $9/month for 500 subscribers

Pros

  • Very affordable
  • Good automation
  • Responsive support
  • Landing pages

Cons

  • Less known
  • Limited integrations
  • Smaller templates
  • Fewer features
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#13
Campaign Monitor

Professional email marketing with beautiful templates.

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Best for
Premium trainers prioritizing design
Pricing
From $9/month for 500 contacts

Pros

  • Beautiful templates
  • Professional emails
  • Reliable delivery
  • Clean design

Cons

  • Contact-based pricing
  • Limited automation
  • Gets expensive
  • Not pet-specific
See Full Comparison

Feature Comparison

FeatureSequenzyMailchimpConstant ContactActiveCampaign
Session reminders
Training tip sequences
Basic
AI content generation
Drag-and-drop editor
Automation workflows
Basic
SMS marketing
Free tier available

Email Sequences Every Dog Trainer Needs

These are the essential automated email sequences that will help you grow your business and keep clients coming back.

New Client Onboarding

Trigger: When client signs up

Welcome new clients and set them up for training success.

Immediately
Welcome to training, {{first_name}} and {{dog_name}}!

Thank them for choosing you. What to expect in first sessions.

Day 2
Preparing for your first session

What to bring, what to expect, how to set up success.

Day 7
How is your first week going?

Check in on early progress. Address common questions.

Between-Session Support

Trigger: After each session

Keep owners practicing with tips and encouragement.

Day after session
Great session with {{dog_name}}!

Recap what was covered. Practice assignments.

3 days after
Quick training tip for this week

Relevant tip to reinforce current lessons.

Group Class Promotion

Trigger: When launching new class

Fill group classes with your existing client base.

3 weeks before
New {{class_name}} class starting {{date}}

Announce the class. Who it is for.

2 weeks before
Spots filling up for {{class_name}}

Create urgency. Limited availability.

1 week before
Last chance: {{class_name}} starts next week

Final push for enrollment.

Re-Engagement Sequence

Trigger: When client has not booked in 2 months

Bring back clients who have dropped off.

Day 0
How is {{dog_name}} doing?

Friendly check-in. See if they need more training.

Day 14
Ready to continue {{dog_name}}'s training?

Remind them of progress made. Next steps available.

Create These Sequences with AI

How to Choose the Right Email Tool

The best email marketing tool depends on your situation:

Solo vs facility. Solo trainers can use simpler tools. Training facilities with multiple trainers need platforms with more organization.

Online offerings. If you sell online courses or digital content, consider tools with e-commerce features.

Budget is real. Most trainers run lean. Calculate cost at your expected list size, not starting prices.

What Actually Works for Dog Trainers

After talking to many dog training professionals about email marketing:

Between-session support matters. Dogs learn through consistent practice. Emails that support owners between sessions improve training outcomes.

Classes fill with email. Your existing clients and their referrals are your best audience for group classes.

Tips build trust. Helpful training tips in emails position you as the expert and keep clients engaged.

Getting Started

Pick a tool from this list. Then:

  1. Import your client list
  2. Set up session reminder automation
  3. Create between-session support emails
  4. Promote your next group class

Start simple and expand later.

Frequently Asked Questions

Between-session support emails should follow your training schedule. For general newsletters, monthly works well. Class promotions can be more frequent during enrollment periods.

Training tips, success stories, and class announcements. Practical content that helps owners practice at home performs well.

Send specific practice reminders after each session. Include the exercises you covered and encouragement. Make it easy to remember what to practice.

Both work together. Email for booking confirmation and session prep. Text for day-of reminders. Dog owners appreciate text reminders.

Collect emails from all inquiries and clients. Offer valuable content like puppy training guides. Partner with vets and pet stores for referrals.

Open rate (aim for 30%+), click rate (5%+), and most importantly, session bookings and class enrollments from email.

Email your list when new classes open. Target recent puppy owners. Create urgency with limited class sizes. Remind them why early training matters.

Yes, embed video links in your emails. Video content showing techniques helps owners practice correctly.

Personal and specific work best. Examples: '{{dog_name}}'s training homework' or 'Quick fix for leash pulling' perform well.

Ask happy clients directly. Offer referral incentives. Make it easy to share your information with other dog owners.

Ready to grow your dog trainer practice?

Start your free trial today. Set up your first email sequence in minutes with AI-powered content generation.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com