B2C Email Economics

The fundamental challenge of B2C SaaS email is scale versus cost. You have hundreds of thousands of users, many of them free, and your average revenue per user is low. If your email tool charges per contact, your email costs can exceed the revenue those contacts generate.

This is why pricing model matters more than feature set for B2C SaaS. A tool that charges $0.001 per email sent is dramatically cheaper than one that charges $0.01 per contact per month when you have 500,000 users but only email 50,000 of them in any given month. Run the math on your specific volumes before choosing a platform.

Behavioral Email Beats Calendar Email

B2C users do not care about your marketing calendar. They care about their own experience. An email about a new feature is irrelevant if they have not finished onboarding. A re-engagement email is wasted if they logged in yesterday.

Behavioral triggers solve this by sending the right email at the right moment in each user's individual journey. The activation email fires when they stall during setup. The feature tip arrives when they use a related feature. The win-back email sends when their activity drops. This approach requires more setup than calendar-based campaigns, but it performs dramatically better at B2C scale.

The Win-Back Opportunity

In B2C SaaS, churned users represent your largest untapped audience. You already know who they are, what they used, and when they left. A well-crafted win-back sequence that highlights product improvements, reminds them of their data, and offers an easy return path recovers a meaningful percentage of churned users.

The math works in your favor. Even a 5% win-back rate on 100,000 churned users is 5,000 recovered accounts. At B2C scale, win-back email is one of the highest-ROI email programs you can run.