Updated 2026-01-11

12 Mautic Alternatives Worth Considering

Mautic is excellent for self-hosted marketing automation. But if you want simpler managed options or different features, here are your options.

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TL;DR

Quick answer: For managed marketing automation, ActiveCampaign ($49/mo) or HubSpot. For simpler email-only SaaS, Sequenzy ($19/mo) or Loops. For other open-source, Listmonk (simpler) or Postal (mail infrastructure). For enterprise, Marketo or Salesforce Marketing Cloud.

12 Best Mautic Alternatives

Our Pick for SaaS Companies
#1
Sequenzy

Managed email marketing for SaaS with AI content generation. If Mautic is overkill for your needs and you just want great email, Sequenzy handles everything.

Describe your product and target audience, and the AI generates complete onboarding, trial conversion, and nurture sequences — no PHP servers or cron jobs required. The native Stripe integration automatically syncs subscription events, so billing changes trigger the right emails without Zapier glue. You trade Mautic's CRM, landing pages, and multi-channel capabilities for a focused, managed email platform that takes minutes to set up instead of days.

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Best for
SaaS teams wanting simple managed email with AI and Stripe
Pricing
$49/month for 10k subscribers

Pros

  • Fully managed—no DevOps required
  • AI generates entire email sequences
  • Native Stripe integration
  • Transactional + marketing combined
  • SaaS-specific automations

Cons

  • No CRM (unlike Mautic)
  • No landing pages
  • No self-hosting option
  • Email only—no multi-channel
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#2
ActiveCampaign

Managed marketing automation with powerful workflows. The closest managed equivalent to Mautic's automation power, but without self-hosting.

ActiveCampaign's visual automation builder rivals Mautic's campaign designer with branching logic, conditional waits, and goal-based triggers — all without touching a server. The CRM is included on Plus tier ($149/mo), offering contact scoring, deal pipelines, and sales automation that Mautic provides through its own CRM module. With 900+ native integrations, it connects to tools Mautic requires plugins or custom code for. The tradeoff is cost: $149/month for CRM features that Mautic offers for free if you can self-host.

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Best for
Teams wanting Mautic-level automation without self-hosting
Pricing
$49/mo (Lite), $149/mo (Plus) for 10k contacts

Pros

  • Powerful visual automation builder
  • CRM included (Plus tier)
  • 900+ integrations
  • Excellent deliverability
  • Sales automation features

Cons

  • Gets expensive past 10k contacts
  • CRM requires Plus tier ($149/mo)
  • No self-hosting
  • Complex feature set
#3
HubSpot Marketing Hub

Enterprise marketing automation with full CRM platform. More polished than Mautic but significantly more expensive.

HubSpot's Marketing Hub includes landing pages, forms, blog hosting, social media management, and comprehensive analytics — all with a polished UI that Mautic can't match. The free CRM tier is genuinely useful, giving you contact management, deal tracking, and basic reporting at no cost. Where Mautic requires technical expertise for every customization, HubSpot offers point-and-click configuration with extensive documentation and HubSpot Academy training. The price jump from Free to Professional ($800/mo) is steep, but for teams that need enterprise polish without DevOps overhead, it's the managed alternative that comes closest to Mautic's breadth.

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Best for
Teams wanting polished enterprise marketing + CRM
Pricing
Free CRM, Marketing Starter $45/mo, Pro $800/mo

Pros

  • Full CRM platform included
  • Excellent UI/UX
  • Landing pages included
  • Comprehensive analytics
  • Strong brand reputation

Cons

  • Very expensive at scale ($800+/mo)
  • Contact-based pricing adds up fast
  • Features locked behind tiers
  • Vendor lock-in concerns
#4
Listmonk

Simpler open-source newsletter tool. If Mautic is too complex but you still want self-hosting, Listmonk is much easier to run.

It ships as a single Go binary with a PostgreSQL backend — deploy it in minutes versus the hours Mautic's PHP/MySQL/Apache stack requires. The interface is clean and focused on what most people actually need: managing subscriber lists, sending campaigns, and tracking opens and clicks. You won't get Mautic's CRM, visual workflow builder, or landing pages, but if you're primarily sending newsletters and announcements, Listmonk does that job with far less infrastructure overhead and maintenance burden.

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Best for
Self-hosters wanting simplicity over features
Pricing
Free (self-hosted) + VPS + SMTP costs

Pros

  • Single binary—easy deployment
  • Much simpler than Mautic
  • Very lightweight
  • Open-source (AGPLv3)
  • PostgreSQL-based

Cons

  • No CRM
  • No landing pages
  • No visual workflow automation
  • Newsletter-focused, not marketing automation
#5
Brevo

Budget-friendly managed marketing with unlimited contacts. Multi-channel (email + SMS) at a fraction of HubSpot's price.

Brevo includes a basic CRM, automation workflows, and transactional email support — covering much of what Mautic offers but without the self-hosting complexity. The unlimited contacts model is particularly attractive for teams migrating large Mautic databases, since you only pay for emails sent rather than contacts stored. SMS marketing is built into the same platform, useful if you're doing multi-channel campaigns that Mautic handles through plugins. The interface isn't modern and the automation builder is simpler than Mautic's, but at $65/month for full marketing capabilities, it's the pragmatic managed upgrade for teams tired of server maintenance.

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Best for
Budget-conscious teams wanting managed multi-channel
Pricing
Free (300/day), Starter $25/mo, Business $65/mo

Pros

  • Unlimited contacts
  • SMS included
  • Marketing automation
  • CRM included
  • Actually affordable

Cons

  • Pay-per-email adds up
  • DX is dated
  • Interface is clunky
  • No self-hosting
#6
Keap (Infusionsoft)

Small business CRM + marketing automation. Similar full-platform approach to Mautic but managed.

Keap combines contact management, email marketing, appointment scheduling, invoicing, and payment processing in one platform — a broader business suite than Mautic provides. The automation builder handles complex sales workflows with triggers based on form submissions, purchases, and appointment bookings. It's particularly strong for service businesses like consultants, coaches, and agencies where client lifecycle management matters. At $249/month starting, it's significantly more expensive than self-hosted Mautic, but the all-in-one approach eliminates the need for separate tools and the DevOps overhead of running your own infrastructure.

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Best for
Small businesses wanting CRM + marketing combined
Pricing
$249/mo (Pro), $349/mo (Max) starting

Pros

  • Full CRM included
  • Marketing automation
  • Payments built-in
  • Long-established platform
  • Good for service businesses

Cons

  • Very expensive
  • Dated interface
  • Steep learning curve
  • Better alternatives exist
#7
Mailchimp

The default email marketing choice. Less powerful than Mautic's automation but much simpler to use.

Mailchimp's drag-and-drop editor, massive template library, and extensive third-party integrations make it the tool most marketing teams already know. Landing pages, social media posting, and basic automation are included — covering a subset of Mautic's features without any infrastructure management. The free tier (500 contacts) lets you test before committing, and the interface is intuitive enough that non-technical team members can manage campaigns independently. At ~$350/month for 10k contacts on Standard, it's more expensive than self-hosted Mautic, and the automation pales in comparison to Mautic's visual campaign builder.

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Best for
Teams wanting familiar, established platform
Pricing
Free (500), Standard $20/mo (500+), ~$350/mo (10k)

Pros

  • Everyone knows it
  • Huge template library
  • Extensive integrations
  • Landing pages included
  • Easy to use

Cons

  • Expensive at scale
  • Less powerful automation than Mautic
  • Intuit ownership concerns
  • Feature restrictions on lower tiers
#8
Customer.io

Behavioral email automation for product-led companies. More developer-focused than Mautic with better SaaS integration.

Customer.io excels at event-driven messaging — track user actions in your product and trigger emails, push notifications, SMS, and in-app messages based on real behavior. The API is developer-friendly with comprehensive webhook support, making it easier to integrate than Mautic's PHP-based event tracking. Multi-channel messaging (email, push, in-app, SMS) is native rather than plugin-based as with Mautic. At $100/month for 5k profiles, it's significantly more expensive per contact, but the managed infrastructure and behavioral sophistication make it the premium alternative for PLG companies that have outgrown Mautic's event handling.

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Best for
PLG companies wanting event-driven marketing
Pricing
$100/mo (Essentials), $1000/mo (Premium)

Pros

  • Excellent for product-led growth
  • Event-driven automations
  • Great developer experience
  • Push + in-app + email
  • Strong data integrations

Cons

  • Expensive (starts at $100/mo)
  • Premium features require $1000/mo
  • No CRM
  • Learning curve for setup
#9
Klaviyo

E-commerce marketing automation leader. Better for Shopify/e-commerce than Mautic, but not for B2B SaaS.

Klaviyo's deep Shopify integration pulls in product data, purchase history, and browsing behavior to power abandoned cart flows, product recommendation emails, and win-back campaigns — workflows that Mautic requires extensive custom configuration to replicate. Predictive analytics estimate customer lifetime value and churn risk, helping you target the right segments automatically. SMS marketing is included alongside email, useful for flash sales and order notifications. At ~$320/month for 10k contacts, it's the e-commerce specialist that outperforms Mautic's general-purpose approach for online stores.

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Best for
E-commerce businesses
Pricing
Free (250), $45/mo (1k), ~$320/mo (10k)

Pros

  • Best e-commerce integrations
  • Deep Shopify integration
  • Powerful segmentation
  • SMS included
  • Product recommendations

Cons

  • Not for SaaS (e-commerce focused)
  • Expensive at scale
  • Complex interface
  • No self-hosting
#10
Postal

Open-source mail delivery platform. If you want to self-host your entire email infrastructure, Postal + Mautic/Listmonk is full control.

Postal replaces your reliance on external SMTP services like Amazon SES or SendGrid — it's a complete mail server with delivery tracking, bounce handling, and IP reputation management. Pair it with Mautic or Listmonk for the marketing layer, and you own every piece of your email stack from template to inbox. The API is clean and similar to commercial services, supporting both transactional and bulk sending. The tradeoff is significant DevOps commitment: you manage server health, IP warming, DNS configuration, and deliverability entirely on your own.

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Best for
Teams wanting complete self-hosted mail infrastructure
Pricing
Free (self-hosted)

Pros

  • Complete mail server control
  • No external SMTP needed
  • Open-source (MIT)
  • API similar to commercial services
  • Both transactional and bulk

Cons

  • Complex infrastructure setup
  • You manage IP reputation
  • Not a marketing platform (mail server only)
  • Significant DevOps commitment
#11
Drip

E-commerce marketing automation. Similar visual workflow approach to Mautic but managed and e-commerce focused.

Drip's visual workflow builder will feel familiar to Mautic users — drag-and-drop automation with branching logic, delays, and conditional triggers. Revenue attribution tracks exactly which emails drive purchases, a feature Mautic requires custom tracking to achieve. The Shopify and WooCommerce integrations pull in product and order data natively, powering pre-built e-commerce workflows for cart abandonment, post-purchase follow-ups, and win-back campaigns. At ~$184/month for 10k contacts, it's more expensive than self-hosted Mautic but eliminates infrastructure management entirely for e-commerce teams.

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Best for
E-commerce brands wanting managed automation
Pricing
$39/mo (2.5k), ~$184/mo (10k)

Pros

  • Strong e-commerce focus
  • Visual workflow builder
  • Good Shopify/WooCommerce integrations
  • Pre-built e-commerce workflows
  • Revenue attribution

Cons

  • Expensive at scale
  • E-commerce focused (not SaaS)
  • No self-hosting
  • Less feature-rich than Mautic
#12
Loops

Modern email marketing for SaaS. Simpler than Mautic, focused specifically on software companies.

Loops combines transactional emails (password resets, receipts) with marketing campaigns and automated sequences in a single clean interface. Every feature is available on every plan — no tiered gates like many competitors. The onboarding is designed for SaaS founders who want to start sending quickly rather than spending days configuring infrastructure. At $49-99/month for 5-10k contacts, it's more expensive than self-hosted Mautic but dramatically simpler to operate, making it ideal for SaaS teams that need email marketing without the DevOps overhead of running Mautic's PHP stack.

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Best for
SaaS teams wanting clean managed email
Pricing
$49/mo (5k), ~$99/mo (10k)

Pros

  • Built specifically for SaaS
  • Clean, modern interface
  • Transactional + marketing
  • Good deliverability
  • All features on all plans

Cons

  • Gets expensive past 10k
  • No AI content generation
  • No CRM or landing pages
  • Less automation than Mautic

Why Consider Alternatives to Mautic

Self-hosting is too much overhead

Mautic requires PHP, MySQL, web server configuration, cron jobs, and ongoing maintenance. For teams without dedicated DevOps, this overhead takes time away from building product.

The learning curve is steep

Mautic's visual campaign builder is powerful but complex. If you just need email sequences, simpler tools get you to results faster without the configuration overhead.

You don't need full marketing automation

If you're not using CRM, landing pages, lead scoring, and multi-channel campaigns, Mautic is overkill. Focused email tools do the job with less complexity.

Performance issues at scale

Mautic can be slow with large databases. If you're hitting performance limits or spending time on optimization, managed alternatives handle scaling for you.

Feature Comparison

FeatureMauticSequenzyActiveCampaignListmonkBrevoHubSpot
Price (10k contacts)
~$35-55/mo total
$19/mo
$149/mo (Plus)
~$15/mo
~$65/mo
$800+/mo (Pro)
Self-hosted
Yes
Yes
Open-source
Yes (GPLv3)
Yes (AGPLv3)
CRM included
Yes
Plus tier
Yes
Yes (free)
Landing pages
Yes
Yes
Yes
Yes
AI features
Content AI
Basic
Yes

When to Use Each Platform

Choose Sequenzy if...
  • You want managed email without DevOps
  • AI-generated email sequences interest you
  • You use Stripe and want automatic sync
  • You're building a SaaS business
Choose Stay with Mautic if...
  • You have DevOps resources and prefer self-hosting
  • You need full marketing automation with CRM
  • Cost is your top priority
  • You use landing pages and lead scoring heavily
Choose ActiveCampaign if...
  • You want Mautic-level automation without self-hosting
  • CRM integration is important
  • You need extensive integrations
  • Budget allows $150+/mo
Choose Listmonk if...
  • You want simpler open-source than Mautic
  • Newsletter sending is your main need
  • DevOps overhead should be minimal
  • You don't need CRM or landing pages
Choose HubSpot if...
  • Enterprise budget is available
  • Full CRM platform needed
  • Brand reputation matters to stakeholders
  • You want polished UI/UX

Why People Consider Mautic Alternatives

Mautic is genuinely powerful for what it does. But it's not for everyone. With 200k+ installations worldwide, it's the most feature-rich open-source marketing automation platform available — offering CRM, landing pages, visual campaign builders, and multi-channel support for free. The catch is that "free" doesn't account for the VPS hosting costs ($30-50/month), SMTP relay fees, and the engineering hours spent on PHP updates, database optimization, and cron job debugging. The most common reasons people look for alternatives are:

Self-Hosting Complexity

Mautic requires PHP, MySQL/MariaDB, web server configuration, cron jobs for scheduled tasks, and ongoing maintenance. For teams without dedicated DevOps, this overhead takes time away from building product. Learn more in our Mautic comparison page.

Steep Learning Curve

Mautic's visual campaign builder is powerful but complex. Lead scoring, dynamic content, multi-channel workflows - all need configuration. If you just need email sequences, simpler tools get you to results faster.

Performance at Scale

Large Mautic installations can be slow. Database optimization, caching, and potentially multiple servers may be needed. If you're fighting performance issues, managed alternatives handle scaling for you.

You Don't Need Full Marketing Automation

CRM, landing pages, lead scoring, multi-channel campaigns - if you're not using all of this, Mautic is overkill. Focused email tools do the job with less complexity.

The Alternatives, Honestly

If you want managed email for SaaS: Sequenzy

Sequenzy is what you'd get if Mautic was stripped down to email-only and made managed. AI-generated sequences, Stripe integration, transactional + marketing combined. No CRM, no landing pages, no complexity. $19/month includes everything.

The trade-off: you lose Mautic's CRM, landing pages, and multi-channel capabilities.

If you want Mautic's power without self-hosting: ActiveCampaign

ActiveCampaign is the closest managed equivalent to Mautic's automation power. Visual workflow builder, CRM on Plus tier ($149/mo), 900+ integrations. It's what you choose when you want Mautic's capabilities but don't want to manage servers.

The trade-off: $149/mo for CRM features that Mautic offers free.

If you want enterprise marketing automation: HubSpot

HubSpot is the polished enterprise option. Full CRM platform, landing pages, analytics, and excellent UI. More polished than Mautic but at $800+/mo for Marketing Pro.

The trade-off: significantly more expensive than self-hosted Mautic.

If you want simpler open-source: Listmonk

Listmonk is the opposite of Mautic - a single binary focused on newsletters. Much easier to run, much simpler, but no CRM, no landing pages, no workflow automation.

The trade-off: you lose most of Mautic's features for simplicity.

If you want budget managed: Brevo

Brevo (formerly Sendinblue) is managed marketing at ~$65/month with unlimited contacts. CRM included, SMS included. No DevOps required. Good middle ground if Mautic's self-hosting is too much but enterprise platforms are too expensive.

The trade-off: dated DX, pay-per-email adds up at volume.

If you want full mail infrastructure control: Postal

Postal is open-source mail server infrastructure. If you want complete control (including being your own SMTP), Postal handles delivery while Mautic/Listmonk handles marketing.

The trade-off: significant infrastructure commitment, you manage IP reputation entirely.

The Cost Reality

At 10,000 contacts monthly:

Platform Monthly Cost Self-Hosted CRM Notes
Mautic ~$35-55 Yes Yes Full-featured
Listmonk ~$15 Yes No Newsletter only
Sequenzy $19 No No AI + Stripe
Brevo ~$65 No Yes Multi-channel
ActiveCampaign $149 No Yes Full automation
HubSpot $800+ No Yes Enterprise

Self-hosted options are cheaper in dollars but cost engineering time. Factor in your hourly rate when comparing.

When Mautic is Still the Right Choice

Mautic wins if:

  • You have DevOps resources and prefer self-hosting
  • You need full marketing automation with CRM
  • Cost optimization is your top priority
  • You use landing pages, lead scoring, and multi-channel
  • You want complete data control on your own servers
  • You have the time to learn and configure it properly

Don't switch just because alternatives exist. Mautic is genuinely excellent software. But if self-hosting overhead, learning curve, or feature complexity are frustrating you, the alternatives above address those gaps.

Use our email validator tool to verify your list quality, and check our SPF checker and DKIM checker to ensure your email authentication is configured correctly - whether self-hosted or managed.

Frequently Asked Questions

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Sequenzy vs Mautic: Direct Comparison

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ActiveCampaign Alternatives

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HubSpot Alternatives

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com