VerovsActiveCampaign

Vero vs ActiveCampaign

Event-based email vs traditional marketing automation

TL;DR

Vero (~$100+/mo) specializes in event-based email for product-led companies. ActiveCampaign ($149/mo at 10k) is a comprehensive marketing automation platform with CRM. Choose Vero for pure event triggers, ActiveCampaign for full marketing automation.

Key Differences

The main things that set these tools apart

Email philosophy

Vero is event-based and product-focused. ActiveCampaign is traditional marketing automation with broader capabilities.

Platform breadth
ActiveCampaign wins

ActiveCampaign includes CRM, landing pages, and 500+ automation templates. Vero focuses on event-driven email.

Product integration
Vero wins

Vero is designed for product event tracking. ActiveCampaign is more marketing-focused.

Pricing Comparison

At 10,000 contacts

Vero
~$100+/month

Custom pricing at scale

Visit Vero
ActiveCampaign
$149/month

Plus plan with CRM

Visit ActiveCampaign
Sequenzy

The SaaS alternative

$49/month

All features, Stripe integration, 10k contacts

Feature Comparison

Side-by-side feature breakdown

Feature
Vero
ActiveCampaign
Sequenzy
Email Approach
Event-based triggers
Core strength
Traditional campaigns
Basic
Advanced
Marketing automation
Event-focused
Comprehensive
Platform Features
CRM
Basic
Landing pages
Automation templates
Limited
500+
Growing
Pricing
Price at 10k
~$100+
$149
$49

Best For

When to choose each tool

Choose Vero if you...
  • Product-led companies with event-based needs
  • Teams wanting pure event-driven email
  • Companies with strong product analytics
  • Those who don't need CRM or landing pages
Choose ActiveCampaign if you...
  • Companies needing full marketing automation
  • Teams wanting CRM integration
  • Those needing landing pages
  • Businesses with complex sales processes
Choose Sequenzy if you...
  • SaaS founders needing Stripe integration
  • Teams wanting the most affordable option
  • Developers preferring API-first tools
  • Startups needing transactional + marketing email

Why Sequenzy Is Better for Most SaaS

80%+ cheaper

With a free tier and paid plans from $19/month, Sequenzy costs dramatically less than both Vero and ActiveCampaign.

Native Stripe integration

Sequenzy syncs with Stripe for billing-based automation - neither competitor offers this natively.

Transactional + marketing unified

One platform for all email needs.

Best of both worlds

Event-based triggers like Vero, plus marketing features, at a fraction of the cost.

Try Sequenzy Free

Overview

Vero is event-based email for products. ActiveCampaign is comprehensive marketing automation. Different tools for different needs. See our Vero comparison and ActiveCampaign comparison for details.

Pricing Comparison

  • Vero: ~$100+/month (custom)

  • ActiveCampaign: $149/month at 10k

  • Sequenzy: $49/month for 10k contacts

Compare on our pricing page.

Where Vero Wins

Pure event-based email with product focus.

Where ActiveCampaign Wins

Full marketing platform with CRM, landing pages, and 500+ automations.

Why Sequenzy Beats Both

Event triggers + marketing features + Stripe integration with a free tier and paid plans from $19/month.

Frequently Asked Questions

Vero is more focused on product events; Sequenzy adds Stripe integration.

ActiveCampaign has more features including CRM and landing pages.

Native Stripe integration, unified email, and $49/month for 10k contacts.

Export your contacts and event data from Vero. Import into ActiveCampaign and map to contact fields. Rebuild automations in ActiveCampaign's builder - you'll have more templates and CRM integration. Set up ActiveCampaign's tracking for events. Note that ActiveCampaign is more marketing-focused than product event-focused.

Export your contacts and custom fields from ActiveCampaign. Import into Vero and map attributes. Rebuild automations in Vero's event-based workflow builder. Note that CRM, landing pages, and sales automation won't transfer. You'll have a simpler, more product-event-focused platform but fewer marketing features.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com