Event-based email vs traditional marketing automation
Vero (~$100+/mo) specializes in event-based email for product-led companies. ActiveCampaign ($149/mo at 10k) is a comprehensive marketing automation platform with CRM. Choose Vero for pure event triggers, ActiveCampaign for full marketing automation.
The main things that set these tools apart
Vero is event-based and product-focused. ActiveCampaign is traditional marketing automation with broader capabilities.
ActiveCampaign includes CRM, landing pages, and 500+ automation templates. Vero focuses on event-driven email.
Vero is designed for product event tracking. ActiveCampaign is more marketing-focused.
At 10,000 contacts
The SaaS alternative
All features, Stripe integration, 10k emails/month
Side-by-side feature breakdown
When to choose each tool
At $19/month, Sequenzy costs dramatically less than both Vero and ActiveCampaign.
Sequenzy syncs with Stripe for billing-based automation - neither competitor offers this natively.
One platform for all email needs.
Event-based triggers like Vero, plus marketing features, at a fraction of the cost.
Vero is event-based email for products. ActiveCampaign is comprehensive marketing automation. Different tools for different needs.
Pure event-based email with product focus.
Full marketing platform with CRM, landing pages, and 500+ automations.
Event triggers + marketing features + Stripe integration at $19/month.
If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.
Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.
Yearly billing: All plans offer a 10% discount when billed annually.