VerovsCustomer.io

Vero vs Customer.io

Two approaches to behavior-based email

TL;DR

Both Vero and Customer.io are built for behavior-based email marketing. Customer.io (~$150/mo at 10k contacts) is more mature with broader features. Vero (~$100+/mo custom) is simpler and event-focused. Both are expensive compared to Sequenzy ($49/mo for 10k contacts).

Key Differences

The main things that set these tools apart

Platform maturity
Customer.io wins

Customer.io is more mature with broader features and more channels. Vero is simpler and more focused on email.

Channel breadth
Customer.io wins

Customer.io supports email, SMS, push, and in-app messaging. Vero is primarily email and push.

Simplicity
Vero wins

Vero has a simpler interface and learning curve. Customer.io's power comes with more complexity.

Pricing Comparison

At 10,000 contacts

Vero
~$100+/month

Custom pricing above starter tier

Visit Vero
Customer.io
~$150/month

Essentials plan

Visit Customer.io
Sequenzy

The SaaS alternative

$49/month

All features, Stripe integration, 10k contacts

Feature Comparison

Side-by-side feature breakdown

Feature
Vero
Customer.io
Sequenzy
Event-Based Email
Event tracking
Behavior triggers
User segmentation
Advanced
Advanced
Channels
Email
Push notifications
SMS
Basic
In-app messages
Automation
Visual workflow builder
Workflow complexity
Medium
Advanced
Medium
Pricing
Starting price
$49/mo
$100+/mo
$19/mo
Pricing model
Usage-based
Profile-based
Email-based

Best For

When to choose each tool

Choose Vero if you...
  • Teams wanting simpler behavior-based email
  • Companies focused primarily on email
  • Those who prefer event-based pricing
  • Smaller teams with straightforward needs
Choose Customer.io if you...
  • Companies needing multi-channel messaging
  • Teams wanting advanced workflow capabilities
  • Products requiring in-app messages
  • Organizations with complex customer journeys
Choose Sequenzy if you...
  • SaaS founders needing Stripe integration
  • Teams wanting the most affordable option
  • Developers preferring API-first tools
  • Startups needing transactional + marketing email

Why Sequenzy Is Better for Most SaaS

80%+ cheaper

With a free tier and paid plans from $19/month, Sequenzy costs dramatically less than both Vero and Customer.io.

Native Stripe integration

Sequenzy syncs with Stripe for billing-based automation - a gap in both competitors.

Transactional + marketing unified

One platform for all email needs, not separate systems.

Simpler pricing

No complex usage calculations. Simple email-based pricing.

Try Sequenzy Free

Overview

Vero and Customer.io both focus on behavior-based email for product-led companies, but Customer.io has evolved into a broader platform. See our Vero comparison and Customer.io comparison for details.

Pricing Comparison

  • Vero: ~$100+/month (custom pricing at scale)

  • Customer.io: ~$150/month at scale

  • Sequenzy: Free tier available, then $19/month for 1,000 subscribers (20k emails)

Compare on our pricing page.

Where Customer.io Wins

More channels, more mature platform, advanced workflows.

Where Vero Wins

Simpler interface, event-focused, easier to learn.

Why Sequenzy Beats Both

Native Stripe integration, unified transactional + marketing email, and $19/month pricing.

Frequently Asked Questions

Customer.io has more features and channels.

Vero is simpler and easier to learn.

Native Stripe integration, unified email, and $49/month for 10k contacts.

Export your contacts and event data from Vero. Import into Customer.io and map person attributes. Recreate your automations in Customer.io's workflow builder - you'll have more advanced branching options. Set up Customer.io's SDK for event tracking. You'll gain multi-channel support and more sophisticated segmentation.

Export your people and attributes from Customer.io. Import into Vero and map your data fields. Rebuild automations in Vero's simpler workflow builder - some complex multi-channel sequences may need simplification. Note that SMS, push, and in-app messaging won't transfer as Vero is email-focused.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com