EnchargevsActiveCampaign

Encharge vs ActiveCampaign

SaaS specialist vs marketing generalist

TL;DR

Encharge is built specifically for SaaS with behavior-based automation and payment integrations. ActiveCampaign is a comprehensive marketing platform with CRM, landing pages, and sales tools. Choose Encharge for SaaS focus, ActiveCampaign for all-in-one marketing.

Key Differences

The main things that set these tools apart

Market Focus

Encharge is built specifically for SaaS with product-led features. ActiveCampaign serves all businesses with general marketing tools.

All-in-One Platform
ActiveCampaign wins

ActiveCampaign includes CRM, landing pages, forms, and sales automation. Encharge focuses on email automation only.

SaaS Integrations
Encharge wins

Encharge has native Stripe, Chargebee, and SaaS tool integrations. ActiveCampaign connects but isn't optimized for SaaS.

Product-Led Features
Encharge wins

Encharge has pre-built SaaS workflows, trial conversion flows, and product usage triggers. ActiveCampaign requires manual setup.

Pricing Comparison

At 10,000 contacts

Encharge
$179/month

Growth plan with all features.

Visit Encharge
ActiveCampaign
$149/month

Plus plan. Pro is $229/month for advanced features.

Visit ActiveCampaign
Sequenzy

The SaaS alternative

$49/month

10k contacts, unlimited sends, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Encharge
ActiveCampaign
Sequenzy
Target Market
Built For
B2B SaaS
General marketing
SaaS founders
Event Tracking
Core feature
Available
Payment Integrations
Stripe, Chargebee native
Via integrations
Stripe native
Marketing Features
Email Automation
Good
Advanced
Good
CRM
Built-in
Landing Pages
Forms
Basic
Advanced
Sales Automation
SMS Marketing
SaaS Features
User Segmentation
Product-focused
Marketing-focused
Product-focused
Trial-to-Paid Flows
Pre-built
Manual setup
Pre-built
Product Usage Triggers
Limited
SaaS Templates
Extensive
Generic
SaaS-focused

Best For

When to choose each tool

Choose Encharge if you...
  • B2B SaaS companies
  • Product-led growth teams
  • Companies with Stripe/Chargebee billing
  • Trial conversion optimization
Choose ActiveCampaign if you...
  • Marketing teams needing all-in-one
  • Businesses wanting CRM + email together
  • Companies with sales teams
  • Those needing landing pages and forms
Choose Sequenzy if you...
  • SaaS founders with Stripe focus
  • Simpler than both options
  • Best value for subscription SaaS

When to Consider Sequenzy Instead

Deepest Stripe Integration

Sequenzy has the most comprehensive Stripe billing integration for subscription lifecycle automation.

Best Value for SaaS

At 10,000 contacts, Sequenzy is $49/month vs Encharge's $179 and ActiveCampaign's $149.

Right-Sized for SaaS

Built specifically for subscription SaaS without the complexity of either platform.

Overview

Encharge and ActiveCampaign represent different philosophies. Encharge is built specifically for B2B SaaS companies - everything from templates to integrations is optimized for product-led businesses. ActiveCampaign is a comprehensive marketing platform serving all industries with email, CRM, landing pages, and sales tools.

The Specialization Question

Do you want a tool built for SaaS or a general marketing platform? If you're a SaaS company, Encharge's specialization means less configuration and more relevant features out of the box. If you need CRM, landing pages, or serve multiple business types, ActiveCampaign's breadth is valuable.

All-in-One vs Focused

ActiveCampaign is a complete marketing suite. You get email automation, CRM, landing pages, forms, sales automation, and SMS in one platform. Encharge focuses on email automation - you'll need separate tools for CRM and landing pages.

SaaS-Specific Features

Encharge has pre-built workflows for SaaS use cases: trial-to-paid conversion, user onboarding, churn prevention. It connects natively to Stripe and Chargebee for payment-triggered automation. ActiveCampaign can do these things, but requires more manual setup.

Pricing Comparison

At 10,000 contacts, Encharge is $179/month and ActiveCampaign's Plus plan is $149/month. However, ActiveCampaign's Pro plan (needed for advanced automation) is $229/month. Encharge includes all features at one tier.

Making the Choice

For B2B SaaS companies, Encharge's specialization often makes it the better fit. For businesses needing comprehensive marketing tools or serving multiple industries, ActiveCampaign's all-in-one approach provides more value.

Frequently Asked Questions

Primarily yes. It's built for B2B SaaS and product-led companies. Other businesses would be better served by ActiveCampaign.

Yes, but it requires more configuration. It's not optimized for SaaS like Encharge is.

ActiveCampaign's automation is more powerful overall. Encharge's is more SaaS-relevant out of the box.

Yes, Encharge doesn't include CRM. ActiveCampaign has CRM built-in.

Encharge has native Stripe integration for SaaS. ActiveCampaign connects via third-party integrations.

Yes, but you'll build everything manually. Encharge has pre-built PLG workflows and triggers.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 20k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 125k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 300k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 875k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 2M emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 4.5M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Up to 100 subscribers in sequences
  • 2,000 emails/month
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • API access
  • "Built by Sequenzy" branding

Paid Plan Features (1,000 - 100,000 subscribers)

  • Subscribers in sequences
  • Monthly email quota
  • Email campaigns
  • Email sequences
  • Advanced analytics
  • Advanced segments
  • Stripe integration (Segment by LTV & MRR)
  • API access
  • Priority support
  • No branding

Enterprise Plan Features (100,000+ subscribers)

  • Unlimited subscribers
  • Unlimited emails
  • Advanced analytics
  • Advanced segments
  • Stripe integration
  • Dedicated support
  • Custom integrations
  • SLA guarantee
  • No branding

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

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