OntraportvsOmnisend

Ontraport vs Omnisend

All-in-one business platform vs e-commerce email + SMS

TL;DR

Omnisend is built for e-commerce — Shopify integration, product emails, abandoned cart, SMS + email. Ontraport is built for service businesses — CRM, payments, membership sites. Different tools for different business models. Omnisend for online stores. Ontraport for course creators.

Key Differences

The main things that set these tools apart

Business Model Focus

Omnisend is purpose-built for online stores. Ontraport is purpose-built for service businesses. Using Omnisend without e-commerce or Ontraport without courses/services means you're paying for features you won't use.

E-commerce Automation
Omnisend wins

Omnisend has pre-built e-commerce flows — welcome series, abandoned cart, browse abandonment, post-purchase, win-back. These work out of the box with Shopify. Ontraport requires manual setup for similar flows.

All-in-One Depth
Ontraport wins

Ontraport's CRM, payments, membership sites, and affiliates are features Omnisend doesn't have. For complex service businesses, Ontraport bundles more.

Pricing Comparison

At 10,000 contacts

Ontraport
$297/month

Pro plan. CRM, email, payments, membership sites, affiliate management.

Visit Ontraport
Omnisend
$115/month

Standard plan. Email + SMS, automation, segmentation.

Visit Omnisend
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Ontraport
Omnisend
Sequenzy
E-commerce
Shopify Integration
Basic
Deep native
Pre-built E-commerce Flows
Welcome, cart, browse abandon, post-purchase
Product Picker
Drag products into emails
SMS + Email
Separate
Combined in one flow
Email only
Business Platform
CRM
Full CRM
Contact profiles
Stripe-based
Payments
Native
Via e-commerce platform
Via Stripe
Membership Sites
Built-in
Affiliate Management
Built-in (Pro)
Value
Free Tier
Yes (250 contacts)
Yes (100 subscribers)
Price at 10k
$297/mo
$115/mo
$49/mo
Ease of Use
Complex
Easy
Easy

Best For

When to choose each tool

Choose Ontraport if you...
  • Course creators needing membership sites
  • Service businesses wanting CRM + email
  • Entrepreneurs with affiliate programs
Choose Omnisend if you...
  • Shopify and WooCommerce stores
  • E-commerce brands wanting email + SMS
  • Online stores wanting pre-built automation
  • Small stores wanting a generous free tier
Choose Sequenzy if you...
  • SaaS founders needing subscription-aware email
  • Stripe-integrated businesses
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

Built for SaaS

Omnisend is e-commerce. Ontraport is services. Sequenzy is SaaS — Stripe integration, subscription events, transactional email.

Simpler and Affordable

At $49/month, Sequenzy is cheaper than both with focused email for subscription businesses.

Try Sequenzy Free

Overview

Ontraport and Omnisend serve completely different business models. Omnisend is for online stores wanting email + SMS marketing with deep Shopify integration. Ontraport is for service businesses and course creators wanting an all-in-one platform. For our take on each, see our Ontraport comparison.

E-commerce vs Services

This comparison comes down to business model. If you sell physical products through Shopify, Omnisend gives you abandoned cart emails, product recommendations, and combined email + SMS flows out of the box. If you sell courses or services, Ontraport gives you membership sites, payments, and CRM.

Pre-built vs Custom

Omnisend's pre-built e-commerce automations work instantly with Shopify — welcome, cart abandonment, browse abandonment, post-purchase. Ontraport requires manual setup for similar flows. For e-commerce, Omnisend saves hours of configuration.

The Sequenzy Alternative

For SaaS founders, Sequenzy combines transactional + marketing email with Stripe integration at $49/month. Neither Omnisend's e-commerce nor Ontraport's services focus applies to subscription software.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com