Overview

Marketo and Ontraport both combine CRM with marketing automation, but at completely different scales for completely different audiences. Marketo serves enterprise B2B. Ontraport serves solopreneurs and small service businesses. For our take on each, see our Marketo comparison and Ontraport comparison.

Scale Mismatch

Comparing Marketo and Ontraport is like comparing Salesforce to a spreadsheet. Both manage contacts, but for entirely different scales. Marketo is for companies with marketing ops teams and $50K+ automation budgets. Ontraport is for coaches building courses and running small businesses.

Ontraport's Small Business Value

Ontraport's strength is bundling CRM, email, payments, membership sites, landing pages, and affiliates into one platform. For a course creator or consultant, this replaces 5-6 separate tools. Marketo does none of these except email automation.

Marketo's Enterprise Depth

Marketo earns its premium through enterprise-grade features: predictive lead scoring, ABM, multi-touch revenue attribution, Adobe ecosystem integration. These are irrelevant for Ontraport's target market but essential for enterprise B2B.

The Sequenzy Alternative

For SaaS founders, neither platform fits. Sequenzy combines transactional email and marketing campaigns with native Stripe integration — purpose-built for subscription businesses at $49/month.