MailUpvsConvertKit

MailUp vs Kit (ConvertKit)

Unlimited contacts platform vs creator-focused email

TL;DR

Kit is built for creators with paid newsletters, digital products, and a creator network. MailUp is built for volume senders with unlimited contacts and SMS. Kit wins for creators. MailUp wins for high-volume business email.

Key Differences

The main things that set these tools apart

Creator vs Business

Kit is built for individual creators: writers, podcasters, YouTubers. Paid newsletters, digital products, creator network. MailUp is built for businesses sending to large lists. Fundamentally different audiences.

Email Design
MailUp wins

MailUp has a professional email editor (BEE) with 200+ templates. Kit intentionally keeps emails simple and text-focused. Different philosophies: Kit believes plain emails perform better for newsletters.

Monetization
ConvertKit wins

Kit lets creators sell paid newsletter subscriptions and digital products directly. MailUp has no monetization features. For creators making money from content, Kit is unique.

Price
MailUp wins

MailUp is half the price at 10K subscribers (~$47 vs $100). But Kit's free tier is remarkably generous (10,000 subscribers). For starting out, Kit is cheaper. For paid plans, MailUp wins.

Pricing Comparison

At 10,000 subscribers

MailUp
~$47/month

Starter plan. Unlimited contacts and emails.

Visit MailUp
ConvertKit
$100/month

Creator plan. Unlimited emails, automations, sequences.

Visit ConvertKit
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
MailUp
ConvertKit
Sequenzy
Email Marketing
Email Builder
BEE drag-and-drop editor
Simple text-focused editor
Visual builder
Templates
200+ visual templates
Minimal (text-focused)
AI-generated
Automation
Basic visual automation
Visual automation (good)
Trigger-based sequences
SMS
Built-in (pay-per-message)
Creator Features
Paid Newsletters
Built-in paid subscriptions
Digital Products
Sell digital products
Creator Network
Cross-promotion with other creators
Sponsor Network
Built-in sponsorship marketplace
Value
Contact Model
Unlimited contacts
Tiered by subscribers
Tiered by subscribers
Price at 10k
~$47/month
$100/month
$49/month
Free Tier
15-day trial
10,000 subscribers (limited)
100 subscribers
Landing Pages
42 templates
Built-in

Best For

When to choose each tool

Choose MailUp if you...
  • Businesses needing unlimited contacts for large lists
  • Teams wanting visual email design with BEE editor
  • Companies wanting email + SMS
Choose ConvertKit if you...
  • Newsletter creators wanting paid subscriptions
  • Creators selling digital products
  • Writers wanting cross-promotion through creator network
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS-Focused

Neither is built for SaaS. Sequenzy offers SaaS email with Stripe-triggered automation at $49/month.

Try Sequenzy Free

Overview

MailUp and Kit (formerly ConvertKit) serve entirely different audiences. For our take on each, see our MailUp comparison and Kit comparison.

Kit for Creators

Kit is purpose-built for creators. Paid newsletter subscriptions, digital product sales, a creator network for cross-promotion, and a sponsor marketplace. MailUp has none of these. If you're building an audience and monetizing content, Kit has the ecosystem.

MailUp for Business Volume

MailUp's strength is unlimited contacts with the BEE editor and SMS. For businesses sending campaigns to large lists with professional design needs, MailUp is the practical choice at half the price of Kit's paid plans.

The Sequenzy Alternative

For SaaS founders who don't need creator features or unlimited contacts, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com