Overview

Mailchimp and Resend are fundamentally different tools. Mailchimp, founded in 2001, is an all-in-one marketing platform used by millions for newsletters, campaigns, and automation. Resend, launched in 2023 by the creators of React Email, is a modern transactional email API for developers. For our take on each, see our Mailchimp comparison and Resend comparison.

Different Tools for Different Jobs

Mailchimp is where your marketing team builds newsletters and runs campaigns. Resend is where your engineering team sends password resets and order confirmations. They're complementary, not competitors. Many companies use both — which is exactly why platforms like Sequenzy that unify both exist.

Marketing Features

Mailchimp is leagues ahead for marketing. Drag-and-drop email editor, advanced audience segmentation, multi-step automation workflows, A/B testing, landing pages — it's a full marketing suite. Resend's Audiences feature is in beta and doesn't come close yet.

Developer Experience

Resend wins convincingly for developers. A clean REST API, first-party React Email support, modern SDKs, and excellent documentation. Mailchimp's API works but feels dated. For transactional emails, Mailchimp requires the Mandrill add-on which adds complexity and cost.

Pricing Comparison

The pricing models are completely different. Resend charges by email volume ($20/mo for 50k emails). Mailchimp charges by contacts ($100/mo at 10k contacts, unlimited emails). For transactional-only sending, Resend is significantly cheaper. For marketing with large audiences, costs depend on your contact count.

The Sequenzy Alternative

If you're tired of juggling separate tools for marketing and transactional email, Sequenzy combines both in one platform. Add native Stripe integration for SaaS businesses, and you get marketing campaigns, transactional emails, and AI-powered sequences — all in one dashboard starting at $29/month.