Overview
GetResponse and Constant Contact take different approaches to email marketing. GetResponse has evolved into a modern platform with webinars and AI tools. Constant Contact is a traditional email marketing service focused on reliability. See our Constant Contact comparison for more details.
The choice often comes down to modern features vs traditional simplicity.
The Core Difference
GetResponse has invested heavily in modern features: built-in webinars, AI-powered tools, conversion funnels, and advanced automation. It's designed for businesses that want a comprehensive marketing platform.
Constant Contact maintains a more traditional approach. Straightforward email marketing without the complexity of advanced features. It appeals to businesses that want to send emails without learning new tools.
Pricing: $59 vs $80 at 10K
At 10,000 contacts, GetResponse costs $59/month and Constant Contact costs $80/month.
GetResponse is 25% cheaper while offering more features including webinars. The value proposition strongly favors GetResponse unless you specifically prefer Constant Contact's simpler approach.
Where GetResponse Wins
Built-in Webinars: This is GetResponse's killer feature. Run live webinars, create evergreen funnels, accept payments. Constant Contact has nothing comparable.
Modern Features: AI tools, conversion funnels, advanced automation. GetResponse has kept pace with modern marketing needs.
Price: Better features at lower cost. GetResponse wins on value.
Automation: Visual workflows with advanced triggers and conditional logic. Constant Contact's automation is basic by comparison.
Where Constant Contact Wins
Simplicity: Traditional interface without feature overwhelm. For users who want straightforward email marketing, Constant Contact is easier to navigate.
Brand Recognition: Long-established reputation. Some organizations prefer familiar names.
Local Business Focus: Constant Contact has historically served local businesses and non-profits well with appropriate features for those markets.
For SaaS Companies
Neither GetResponse nor Constant Contact is built for SaaS. Both are general marketing tools without subscription billing awareness.
If you're running a SaaS company and want automation that triggers based on Stripe events, consider Sequenzy at $49/month. SaaS-specific features that neither platform offers.
The Legacy vs Innovation Trade-off
Constant Contact has been in email marketing since 1995, building nearly 30 years of experience, established deliverability, and a loyal customer base. GetResponse has evolved more aggressively, adding webinars, AI tools, and conversion funnels that Constant Contact has not matched. This creates a clear trade-off: established reliability versus modern innovation. For businesses that value proven stability and long-term relationships, Constant Contact's legacy has value. For businesses that want cutting-edge features, GetResponse delivers more for less.
The Phone Support Factor
Constant Contact's phone support is a genuine differentiator for small business owners who are not digitally native. When your campaign is not working and you need help now, calling a real person provides immediate resolution. GetResponse offers chat and email support but no phone option. For businesses where the person managing email marketing is not a technology expert, phone support can be the deciding factor regardless of other feature comparisons.
Event Marketing Niche
Constant Contact's event marketing tools handle registration, ticketing, and automated follow-up for conferences, workshops, and seminars. GetResponse has webinars but not the same event management capabilities. For organizations that run regular in-person events, Constant Contact's event features eliminate the need for a separate events platform like Eventbrite. This niche capability is highly valuable for the businesses that need it and irrelevant for those that do not.