EmmavsHubSpot

Emma vs HubSpot

Brand-controlled team email vs all-in-one growth platform

TL;DR

Emma is mid-market email with brand governance at $99+/month. HubSpot is a full growth platform with free CRM, marketing, sales, and service tools. HubSpot wins on features, CRM, ecosystem, and free tier. Emma wins only on multi-location brand governance.

Key Differences

The main things that set these tools apart

Platform Scope
HubSpot wins

HubSpot is a complete growth platform: CRM, marketing, sales, service, CMS. Emma does email with brand governance. The scope difference is massive.

Free CRM
HubSpot wins

HubSpot's free CRM is industry-leading. Unlimited contacts, deal tracking, task management. Emma doesn't include any CRM. For businesses needing CRM + email, HubSpot is the obvious choice.

Brand Governance
Emma wins

Emma's locked templates and sub-accounts are better for multi-location brand control than HubSpot's standard tools. HubSpot Enterprise has business units, but at $3,600/month.

Entry Price
HubSpot wins

HubSpot starts free. Emma starts at $99/month. HubSpot Marketing Hub Starter is $20/month. The entry pricing strongly favors HubSpot.

Pricing Comparison

At 10,000 contacts

Emma
$99+/month

Base plan. Brand governance, basic automation.

Visit Emma
HubSpot
$890/month

Marketing Hub Professional. Full automation, ABM, reporting. Annual.

Visit HubSpot
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Emma
HubSpot
Sequenzy
Marketing
Email Marketing
Full
Full
Full
Automation
Basic workflows
Visual workflows
AI sequences
CRM
Free CRM
Stripe-based
Landing Pages
Basic
Full builder
Brand & Governance
Brand Control
Centralized governance
Brand kit
Sub-Accounts
Per location
Business units (Enterprise)
Approval Workflows
Built-in
Approval (Enterprise)
Content Management
CMS Hub
Platform
Free Tier
Free CRM + tools
Yes (100 subs)
Sales Tools
Full sales hub
Service Tools
Full service hub
Integrations
Limited
1,500+ integrations
Stripe, Zapier, API

Best For

When to choose each tool

Choose Emma if you...
  • Franchises needing brand-controlled email
  • Multi-location businesses with governance needs
Choose HubSpot if you...
  • Growing businesses wanting CRM + marketing
  • Teams wanting free CRM to start
  • Companies wanting sales + marketing alignment
  • Businesses wanting a complete growth platform
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined
  • Startups wanting focused email without CRM complexity

When to Consider Sequenzy Instead

SaaS-Specific

Neither Emma's brand governance nor HubSpot's growth platform is purpose-built for SaaS. Sequenzy syncs with Stripe for subscription-aware automation at $49/month.

Simpler Than HubSpot

HubSpot is powerful but complex. If you just need SaaS email with Stripe integration, Sequenzy is focused and simple.

Try Sequenzy Free

Overview

Emma and HubSpot are in different categories. HubSpot is a complete growth platform with CRM, marketing, sales, and service. Emma is email marketing with brand governance. For our take on each, see our Emma comparison.

HubSpot's Platform Advantage

HubSpot offers a free CRM, marketing automation, sales tools, service desk, and CMS. Emma offers basic email with brand governance. The feature gap is enormous. For any business that needs more than just email, HubSpot provides an entire growth platform.

Emma's Governance Niche

Emma's advantage is specific: brand control for distributed teams. For franchises with 20+ locations, Emma's locked templates, approval workflows, and sub-accounts solve a real problem. HubSpot's equivalent features require Enterprise at $3,600/month.

The Honest Assessment

Unless multi-location brand governance is your primary requirement, HubSpot (or a similar platform like ActiveCampaign) provides dramatically more value than Emma at comparable or lower prices.

The Sequenzy Alternative

For SaaS founders, Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month — focused and simple.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com