EmmavsGetResponse

Emma vs GetResponse

Brand-controlled team email vs affordable all-in-one marketing

TL;DR

Emma is mid-market email with brand governance at $99+/month. GetResponse is affordable all-in-one marketing starting at $15.60/month with email, automation, webinars, and landing pages. GetResponse wins on features, price, and versatility. Emma wins on brand governance for distributed teams.

Key Differences

The main things that set these tools apart

Features Per Dollar
GetResponse wins

GetResponse at $65.60/month includes email, automation, webinars, landing pages, SMS, and AI tools. Emma at $99+/month offers basic email with brand governance. GetResponse delivers dramatically more value.

Webinars
GetResponse wins

GetResponse includes webinar hosting — registration, live streaming, automated webinars. This replaces a separate webinar platform. Emma doesn't offer webinars.

Brand Governance
Emma wins

Emma's locked templates and sub-accounts serve multi-location businesses. GetResponse doesn't offer brand governance features.

AI Features
GetResponse wins

GetResponse has invested in AI: email generator, AI campaigns, AI website builder. Emma has limited AI capabilities. For AI-assisted marketing, GetResponse is more advanced.

Pricing Comparison

At 10,000 contacts

Emma
$99+/month

Base plan. Brand governance, basic automation.

Visit Emma
GetResponse
$65.60/month

Marketing Automation. Workflows, webinars, advanced segmentation.

Visit GetResponse
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Emma
GetResponse
Sequenzy
Marketing Features
Email Marketing
Full
Full
Full
Automation
Basic workflows
Visual workflow builder
AI sequences
Webinars
Built-in
Landing Pages
Basic
Full builder
Brand & Team
Brand Governance
Centralized control
Sub-Accounts
Per location
Approval Workflows
Built-in
AI Features
Limited
AI email generator, AI campaigns
AI sequences
Value
Free Tier
Yes (500 contacts)
Yes (100 subs)
Price at 10k
$99+/mo
$65.60/mo
$49/mo
Website Builder
AI-powered
SMS
SMS marketing

Best For

When to choose each tool

Choose Emma if you...
  • Franchises needing brand-controlled email
  • Multi-location organizations
Choose GetResponse if you...
  • SMBs wanting affordable all-in-one marketing
  • Businesses using webinars for lead generation
  • Companies wanting AI-powered marketing
  • Teams needing email + landing pages + automation
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined
  • Startups wanting AI-generated sequences

When to Consider Sequenzy Instead

SaaS-Specific

Neither Emma nor GetResponse is built for SaaS. Sequenzy syncs with Stripe for subscription-aware automation.

Focused vs All-in-One

GetResponse bundles many features. If you just need SaaS email, Sequenzy is more focused with transactional email included.

Try Sequenzy Free

Overview

Emma and GetResponse serve different needs. GetResponse is affordable all-in-one marketing. Emma is brand governance for distributed teams. For our take on each, see our Emma comparison and GetResponse comparison.

GetResponse's All-in-One Value

Email, automation, webinars, landing pages, SMS, AI tools — GetResponse packs more features into its $65.60/month plan than Emma offers at $99+/month. The webinar feature alone replaces a separate $100-200/month tool.

Emma's Governance Niche

For franchises and multi-location businesses, Emma's locked templates and approval workflows prevent brand dilution. GetResponse doesn't offer these governance features.

The Value Gap

GetResponse delivers more features at a lower price. Unless brand governance is your critical need, GetResponse is the significantly better choice.

The Sequenzy Alternative

For SaaS founders, Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com