EmmavsConvertKit

Emma vs ConvertKit

Brand-controlled team email vs creator-first email platform

TL;DR

Emma is mid-market email with brand governance at $99+/month. ConvertKit (now Kit) is creator-focused email starting free with visual automations and paid newsletters. ConvertKit wins for creators. Emma wins for multi-location brand control. Different audiences entirely.

Key Differences

The main things that set these tools apart

Target Audience

ConvertKit is for individual creators. Emma is for organizations with distributed teams. They serve completely different users.

Creator Tools
ConvertKit wins

ConvertKit includes paid newsletters, digital product sales, newsletter referrals, and creator landing pages. Emma has none of these. For creators, ConvertKit is purpose-built.

Brand Governance
Emma wins

Emma's locked templates and sub-accounts serve multi-location organizations. ConvertKit has no brand governance features — individual creators don't need them.

Free Tier
ConvertKit wins

ConvertKit offers up to 10,000 subscribers free (with limitations). Emma has no free tier. For getting started, ConvertKit is dramatically more accessible.

Pricing Comparison

At 10,000 subscribers

Emma
$99+/month

Base plan. Brand governance, basic automation.

Visit Emma
ConvertKit
$100/month

Creator Pro. Advanced automation, newsletter referrals, subscriber scoring.

Visit ConvertKit
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Emma
ConvertKit
Sequenzy
Email & Content
Email Editor
Drag-and-drop
Simple text-focused
Drag-and-drop
Automation
Basic workflows
Visual automation builder
AI sequences
Paid Newsletters
Built-in (Stripe)
Landing Pages
Basic
Creator landing pages
Brand & Creator
Brand Governance
Centralized control
Creator Commerce
Digital product sales
Subscriber Tags
Basic
Tag-centric model
Tag + event based
Newsletter Referrals
Built-in (Creator Pro)
Value
Free Tier
Yes (10,000 subs)
Yes (100 subs)
Price at 10k
$99+/mo
$100/mo (Creator Pro)
$49/mo
Creator Focus
Organization focus
Individual creator focus
SaaS focus
Community
Limited
Large creator community
SaaS community

Best For

When to choose each tool

Choose Emma if you...
  • Franchises needing brand-controlled email
  • Multi-location organizations
Choose ConvertKit if you...
  • Individual creators (bloggers, YouTubers, podcasters)
  • Anyone wanting paid newsletters
  • Course creators wanting simple email automation
  • Creators wanting a free starting point
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

SaaS-Specific

ConvertKit is for creators. Emma is for organizations. Sequenzy is for SaaS with Stripe integration for subscription-aware automation.

Transactional Email

Neither ConvertKit nor Emma includes transactional email. Sequenzy combines transactional and marketing in one platform.

Try Sequenzy Free

Overview

Emma and ConvertKit (now Kit) serve completely different users. ConvertKit is for individual creators. Emma is for organizations with distributed teams. For our take on each, see our Emma comparison and ConvertKit comparison.

Different Worlds

ConvertKit is built for bloggers, YouTubers, podcasters, and course creators who want simple, effective email with paid newsletter features. Emma is built for franchises and organizations needing brand governance. These platforms don't compete because they serve different people.

ConvertKit's Creator Tools

Paid newsletters with Stripe, digital product sales, newsletter referral programs, creator landing pages — ConvertKit is purpose-built for individual creators monetizing their audience. Emma offers none of these features.

Emma's Organizational Focus

Emma solves a problem individual creators don't have: brand governance across distributed teams. For organizations with multiple locations sending email, Emma's locked templates and approval workflows maintain brand consistency.

The Sequenzy Alternative

For SaaS founders, Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com