DripvsMailerLite

Drip vs MailerLite

E-commerce automation vs budget-friendly simplicity

TL;DR

Drip costs $184/month at 10k contacts with deep e-commerce features. MailerLite costs $73/month with solid email marketing basics. Choose Drip for online stores needing revenue tracking and cart abandonment. Choose MailerLite for budget-conscious teams who want simple, effective email marketing.

Key Differences

The main things that set these tools apart

Pricing
MailerLite wins

MailerLite costs $73/month at 10k subscribers. Drip costs $184/month. That is a 60% savings with MailerLite, which matters for budget-conscious teams.

E-commerce Features
Drip wins

Drip has native e-commerce capabilities: abandoned cart, browse abandonment, revenue attribution, deep Shopify integration. MailerLite has basic e-commerce via integrations but nothing comparable.

Free Tier
MailerLite wins

MailerLite offers a generous free tier with 1,000 subscribers and 12k emails per month. Drip offers only a 14-day trial. For testing or starting out, MailerLite wins.

Email Design
MailerLite wins

MailerLite has more templates (90+) and a more intuitive email builder. Drip's builder is functional but focused on e-commerce, not design variety.

Automation Depth
Drip wins

Drip's automation is more powerful for e-commerce workflows with revenue tracking, purchase conditions, and product triggers. MailerLite covers basics well but lacks e-commerce depth.

Pricing Comparison

At 10,000 subscribers

Drip
$184/month

All features included, unlimited email sends

Visit Drip
MailerLite
$73/month

Growing Business plan with automation and landing pages

Visit MailerLite
Sequenzy

The SaaS alternative

$49/month

SaaS-focused with native Stripe integration

Feature Comparison

Side-by-side feature breakdown

Feature
Drip
MailerLite
Sequenzy
Email Marketing
Email builder
Good
Excellent
Good
Email templates
50+ templates
90+ templates
50+ templates
A/B testing
Dynamic content
Send time optimization
E-commerce Features
Abandoned cart flows
Native
Via integrations
Revenue attribution
Per-campaign tracking
Basic
MRR tracking
Shopify integration
Native, deep
Basic integration
Product recommendations
Basic
Browse abandonment
Native
Automation
Visual workflow builder
Advanced
Good
Good
Behavioral triggers
Purchase-focused
Basic triggers
Subscription-focused
Segmentation
E-commerce focused
Good
Good
Automation templates
E-commerce focused
General purpose
SaaS focused
Pricing & Value
Price at 10k
$184/mo
$73/mo
$49/mo
Free tier
14-day trial
1,000 subscribers
1,000 contacts
Email sends
Unlimited
12x subscriber limit
Unlimited
Landing pages
Basic
Included

Best For

When to choose each tool

Choose Drip if you...
  • E-commerce stores on Shopify, WooCommerce, or BigCommerce
  • Online retailers who need revenue tracking per campaign
  • Businesses focused on cart abandonment and purchase flows
  • Teams who need advanced e-commerce automation
  • Stores willing to pay premium for specialized features
Choose MailerLite if you...
  • Budget-conscious teams and small businesses
  • Creators and bloggers who need simple email marketing
  • Teams wanting a generous free tier to start
  • Businesses who prioritize email design and templates
  • Companies that do not need specialized e-commerce features
Choose Sequenzy if you...
  • SaaS companies building on Stripe
  • Founders wanting unified transactional + marketing email
  • Teams needing subscription lifecycle automation
  • Companies wanting lower cost than both options

For SaaS Companies Building on Stripe

Native Stripe Integration

Neither Drip nor MailerLite has native Stripe billing integration. Sequenzy syncs your subscription data automatically. Trial starts, upgrades, and cancellations trigger automations without custom work.

Built for Subscriptions

Drip is for e-commerce purchases. MailerLite is for general email marketing. Sequenzy is specifically for SaaS with subscription revenue and recurring billing logic.

Best Value for SaaS

At $49/month for 10k subscribers, Sequenzy costs 73% less than Drip ($184) and 33% less than MailerLite ($73). Plus you get SaaS-specific features neither offers.

Try Sequenzy Free

Overview

Drip and MailerLite represent different approaches to email marketing. Drip is a specialized e-commerce automation platform with revenue tracking and purchase-based workflows. MailerLite is a budget-friendly email marketing platform that does the basics well. See our MailerLite comparison for detailed analysis.

The question is whether e-commerce specialization is worth 2.5x the price.

Pricing Comparison

The price difference is significant:

  • Drip: $184/month for 10,000 contacts with all features
  • MailerLite: $73/month for 10,000 subscribers on Growing Business
  • Sequenzy: $49/month for 10,000 contacts with native Stripe integration

MailerLite saves you $111/month compared to Drip. That is $1,332/year. Check our pricing page for complete details.

Where Drip Wins

E-commerce revenue tracking

Drip shows exactly which emails drive purchases. Revenue per campaign, revenue per automation, revenue per subscriber. This visibility helps optimize your marketing.

Abandoned cart flows

Native cart abandonment with product images, dynamic content, and multi-step recovery sequences. MailerLite requires third-party integrations for basic cart reminders.

Shopify integration depth

Drip pulls in product data, purchase history, browsing behavior, and customer lifetime value. MailerLite's Shopify integration covers basics but not this depth.

Where MailerLite Wins

Price

60% cheaper at 10k subscribers. For businesses where e-commerce specialization is not critical, that is significant savings.

Free tier

1,000 subscribers and 12,000 monthly emails free. Drip offers only a 14-day trial. MailerLite lets you grow before paying.

Email design

More templates (90+), cleaner builder, and better design flexibility. If beautiful emails matter more than e-commerce features, MailerLite delivers.

Landing pages

Included in MailerLite plans. Drip has basic landing pages, but MailerLite's are more feature-rich.

The E-commerce Decision

If you run an online store and want to track revenue per email, recover abandoned carts automatically, and segment by purchase behavior, Drip's premium is worth it. The features can easily pay for themselves through recovered sales.

If you run a blog, service business, or any non-e-commerce operation, MailerLite gives you everything you need at a better price.

For SaaS Companies

Neither platform is built for SaaS with subscription billing. Drip understands e-commerce purchases. MailerLite does general email marketing. Neither has native Stripe integration for subscription events.

Sequenzy is purpose-built for SaaS with native Stripe sync, subscription lifecycle automation, and MRR tracking. It costs less than both while offering features neither has.

Frequently Asked Questions

For basic e-commerce email, yes. MailerLite can integrate with Shopify and send product emails. But it lacks Drip's native cart abandonment, revenue attribution, and purchase-based automation.

For serious e-commerce stores, yes. The revenue tracking, abandoned cart flows, and Shopify integration can pay for the difference through recovered sales. For general email marketing, no.

Yes, MailerLite has a visual automation builder with triggers based on signups, link clicks, and custom fields. It covers basics well but lacks Drip's e-commerce-specific automation.

MailerLite has basic revenue tracking through integrations, but it is not as detailed as Drip's native per-campaign revenue attribution. Drip shows exactly which emails drive purchases.

MailerLite is generally easier with a cleaner interface and more intuitive email builder. Drip has more features to learn but is still manageable for marketers.

No, Drip offers only a 14-day free trial. MailerLite offers a free tier with 1,000 subscribers and 12,000 monthly emails.

Both have good deliverability. Drip tends to have slightly better reputation among e-commerce senders. MailerLite maintains good deliverability for general use.

Yes. Export your subscribers from MailerLite. Import into Drip and map fields. Connect your e-commerce platform (Shopify, WooCommerce) for native integration. Rebuild automations in Drip's workflow builder.

Yes, but you will lose e-commerce features. Export from Drip, import into MailerLite. Basic automations transfer conceptually but not cart abandonment or revenue tracking. Good option if you no longer need e-commerce specialization.

Drip is significantly better for Shopify. Native integration, abandoned cart, browse abandonment, and revenue attribution. MailerLite can connect to Shopify but lacks these features.

No, MailerLite focuses on email. Drip discontinued SMS for new users, so neither offers SMS marketing.

Neither is ideal for SaaS. Drip focuses on e-commerce. MailerLite is general purpose. Sequenzy offers native Stripe integration and subscription-aware automation built for SaaS.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com