CouriervsAmazon SES

Courier vs Amazon SES

Notification orchestration vs AWS ultra-cheap email

TL;DR

Courier orchestrates notifications across channels through providers. Amazon SES sends emails directly at the lowest price in the industry ($0.10/1,000). SES wins on email price. Courier wins on multi-channel routing. They're often used together.

Key Differences

The main things that set these tools apart

Price
Amazon SES wins

SES at $0.10/1,000 emails is the cheapest email delivery in the industry. 50k emails costs $5/month. Using Courier plus SES adds Courier's fees on top. For pure email cost, nothing beats SES.

Multi-channel Routing
Courier wins

Courier handles push, SMS, Slack, in-app, and more with intelligent routing. SES is email-only (SMS/push require separate AWS services with separate configurations). Courier unified everything.

Ease of Use
Courier wins

SES requires AWS knowledge — sandbox mode, IAM policies, DNS configuration. Courier provides a visual routing designer. But Courier still needs a provider configured underneath. Neither is simple.

Common Pattern

Many teams use Courier with SES as the email provider. Courier handles routing logic, SES handles cheap email delivery. This is a complementary pattern, not either/or.

Pricing Comparison

At 50,000 emails/month

Courier
$0-99+/month

Free up to 10k notifications/month. Business from $99/mo. Plus provider costs.

Visit Courier
Amazon SES
$5/month

$0.10/1,000 emails. No subscription. Pay only for what you send.

Visit Amazon SES
Sequenzy

The SaaS alternative

$49/month

10k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Courier
Amazon SES
Sequenzy
Email
Email Delivery
Via providers (SES, SendGrid, etc.)
Direct (AWS infrastructure)
Direct
Price per Email
Provider cost + Courier fees
$0.10/1,000 (lowest in industry)
Included in subscription
Deliverability Tools
Provider-dependent
Basic (authentication, reputation)
Managed
Marketing Email
No (just delivery)
Built-in campaigns
Multi-channel
Push Notifications
Via SNS (separate AWS service)
SMS
Yes (via providers)
Via SNS (separate AWS service)
In-app
Notification feed
Channel Routing
Intelligent fallback
No routing logic
Email only
Developer Experience
Setup Complexity
Configure routing + providers
AWS configuration (DNS, IAM, sandbox)
Simple signup
Dashboard
Visual routing designer
AWS Console (complex)
Modern dashboard
Template System
Visual designer
Basic HTML templates
Drag-and-drop builder
Free Tier
10k notifications/month
62,000 emails/month (from EC2)
100 subscribers

Best For

When to choose each tool

Choose Courier if you...
  • Teams wanting multi-channel routing with cheap email via SES
  • Products needing notification orchestration
  • Apps with complex channel fallback logic
Choose Amazon SES if you...
  • Teams wanting the cheapest possible email delivery
  • AWS-native companies with DevOps capacity
  • High-volume senders focused on cost
Choose Sequenzy if you...
  • SaaS founders wanting email without AWS complexity
  • Teams wanting transactional + marketing combined

When to Consider Sequenzy Instead

Simplicity

Both Courier and SES require significant configuration. Sequenzy is a simple, all-inclusive email platform with Stripe integration — no AWS knowledge or routing logic needed.

Overview

Courier and Amazon SES are at different layers of the messaging stack. SES is ultra-cheap email delivery. Courier is notification orchestration that can route through SES. They're often used together rather than as alternatives. For our take on each, see our Courier comparison and Amazon SES comparison.

The Complementary Pattern

Many teams use Courier with SES as the email provider. Courier handles routing logic — which channel, which provider, what fallbacks. SES handles the actual email delivery at $0.10/1,000 emails. This combination gives you multi-channel routing with the cheapest email delivery.

When SES Alone Suffices

If email is your only channel and cost is the priority, SES directly at $5/month for 50k emails beats any other option. Adding Courier on top only makes sense if you need multi-channel routing.

The Sequenzy Alternative

For SaaS founders who want simplicity over AWS complexity, Sequenzy combines transactional email and marketing campaigns with Stripe integration at $49/month — no AWS knowledge required.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Related Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com