Overview

Bento and Userlist are both built specifically for SaaS companies. They share the same target market but take different approaches. Bento emphasizes simplicity and AI features. Userlist emphasizes B2B SaaS features like company accounts and in-app messaging. See our Userlist alternatives for more options.

B2B SaaS Features

Userlist treats companies and team members as first-class objects. You can segment by company attributes, trigger automations when companies reach milestones, and coordinate messaging across team members.

Bento tracks users individually. Company data can be stored as attributes but lacks the native hierarchy Userlist provides. For complex B2B SaaS with team-based products, Userlist's data model fits better.

Pricing Models

Bento charges $0.01 per tracked user with unlimited sends. At 10,000 users, that is $100/month regardless of email volume.

Userlist charges a base fee plus per-message costs. The base is competitive, but costs increase with email volume. For high-frequency senders, this can add up.

If you send many emails per user (onboarding sequences, feature announcements, etc.), Bento's unlimited model is more predictable.

AI and Email Creation

Bento offers an AI-powered email builder that helps create emails automatically. Userlist focuses on automation workflows without AI assistance.

If AI help with email creation matters to you, Bento has the advantage. If you prefer traditional email editing, both work well.

In-App Messaging

Userlist offers in-app messages alongside email. This lets you coordinate user communication across channels. Bento is email-only.

For SaaS products where in-app guidance matters, Userlist's multi-channel approach adds value.

Making the Decision

Choose Bento for simple per-user pricing, unlimited sends, and AI email building. Choose Userlist for B2B SaaS with company hierarchies and in-app messaging. For SaaS with Stripe integration, consider Sequenzy as a third option.

The Sequenzy Alternative

If you run a SaaS with Stripe billing, Sequenzy offers native Stripe integration, smart segmentation, and AI sequences at lower cost than both Bento and Userlist.