Email Frequency Calculator
Find the optimal email sending frequency for your audience. Get personalized recommendations based on your industry, list size, engagement rates, and content capacity with projected impact metrics.
Find the optimal email sending frequency for your audience and industry
Recommended: 1x per week
Ideal for most SaaS companies. Keeps users engaged without overwhelming. Best for product updates, tips, and educational content.
Ideal for most SaaS companies. Keeps users engaged without overwhelming. Best for product updates, tips, and educational content.
~4 emails/month
Good if you have a strong content engine. Mix product updates with educational content. Monitor unsubscribes closely.
~8 emails/month
Safe for smaller lists or early-stage products with limited content. Won't build as strong a habit.
~2 emails/month
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SaaS / Software tips
- • Segment by engagement — send more to active users, less to passive ones
- • Product changelog emails can be separate from marketing newsletters
- • Onboarding sequences can be daily for the first week, then taper off
- • SaaS users expect value — every email should teach, inform, or save time
About this tool
Sending too often causes unsubscribes. Sending too rarely means you're forgotten. This calculator recommends the right email frequency based on your industry, audience engagement, list size, and content capacity. It factors in real benchmarks — B2B audiences prefer less frequent, high-value content while e-commerce subscribers tolerate (and expect) daily promotions. Pair this with our send time optimizer to nail both when and how often to email. Track the impact with our unsubscribe rate calculator and bounce rate calculator.
Frequently Asked Questions
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