Unsubscribe Rate Calculator
Calculate your email unsubscribe rate and spam complaint rate with industry benchmarks. See how your rates compare to your industry, track list impact over time, and get actionable recommendations to reduce churn.
Calculate and benchmark your email unsubscribe and complaint rates
About this tool
Your unsubscribe rate is a direct signal of how well your email content matches subscriber expectations. This calculator shows your rate alongside industry benchmarks and flags if your spam complaint rate is approaching Gmail's 0.3% threshold. Track both metrics together — a high complaint-to-unsubscribe ratio means your unsubscribe link may be too hard to find. Use the List-Unsubscribe header generator to make unsubscribing easy (which actually improves deliverability). Check your bounce rate and list growth for a complete picture of list health.
Frequently Asked Questions
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