Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Following up on your catering proposal - {{companyName}}
Hi {{firstName}}, I wanted to check in on the proposal for your {{eventType}} on {{eventDate}}.
Booking confirmed - {{companyName}} for your {{eventType}} on {{eventDate}}
Your catering is booked! Here's everything confirmed for your event.
Menu selections due {{menuDeadline}} - {{companyName}} catering
Your menu for {{eventDate}} needs to be finalized by {{menuDeadline}}. Here's how to choose.
How did we do at your {{eventType}}, {{firstName}}?
We'd love your feedback on the catering for your event. Takes less than 3 minutes.
Your tasting is ready to schedule - {{companyName}}
Hi {{firstName}}, let's set up a tasting so you can try everything before your {{eventType}}.
Final guest count needed by {{finalCountDeadline}} - {{eventType}}
Hi {{firstName}}, we need your final headcount for {{eventDate}} so we can prep the right amount of food.
Your event-day timeline for {{eventDate}} - {{companyName}}
Here's the full schedule for your {{eventType}}. Everything is locked in and ready to go.
Payment reminder - balance due {{balanceDueDate}} for your {{eventType}}
Hi {{firstName}}, a friendly reminder that your remaining balance of {{balanceAmount}} is due by {{balanceDueDate}}.
{{seasonName}} catering - book early and save {{discountAmount}}
{{seasonName}} is our busiest time of year. Book your catering now and lock in {{discountAmount}} off.
Any dietary needs for your {{eventType}}? - {{companyName}}
Hi {{firstName}}, we want to make sure every guest is taken care of. Let us know about any allergies or dietary needs.
Thanks for a great event, {{firstName}} - here's something for next time
We loved catering your {{eventType}}. As a thank-you, here's {{rebookDiscount}} off your next booking.
Make your next company event effortless - {{companyName}} catering
Hi {{firstName}}, we handle corporate lunches, team events, and client dinners for companies like yours.
Photos from your {{eventType}} - {{companyName}}
Hi {{firstName}}, here are some shots from your event. Hope they bring back great memories!
Best Practices
Follow up on proposals within 3 days - any longer and the client may have booked someone else
Include all event details in booking confirmations so nothing falls through the cracks
Send menu deadline reminders with enough lead time to source fresh ingredients
Ask for feedback within 2 days of the event while the experience is fresh
Include a referral incentive in post-event emails to generate new business
Keep a personal tone - catering is a relationship business
Send event-day timelines 3 to 5 days before the event so clients know exactly what to expect
Always ask about dietary restrictions separately - don't bury it in a longer email
Use seasonal promotions to fill your calendar during slow months
Common Mistakes
Not following up on proposals and hoping clients will respond on their own
Sending vague booking confirmations without dates, times, and payment schedules
Giving clients too short a deadline for menu selections
Not collecting feedback and repeating the same service mistakes
Using overly formal language that feels impersonal for a food-related business
Forgetting to mention dietary accommodation options in menu reminders
Skipping the tasting invitation for large events - it builds trust and reduces last-minute changes
Not asking for reviews when clients are happiest, right after a successful event
Subject Line Examples
Timing & Performance
Personalization Tips
Catering companies manage dozens of moving pieces for every event, and clear email communication keeps everything on track. From the first proposal to the post-event follow-up, professional emails help you win more bookings, prevent miscommunication, and build a reputation that generates referrals.
These twelve templates cover the full catering client lifecycle: following up on proposals before clients book a competitor, confirming bookings with every detail documented, inviting clients to tastings, reminding them to finalize menus and submit guest counts, sending event-day timelines, collecting dietary information, requesting feedback, sharing event photos, encouraging rebookings, and filling your calendar with seasonal promotions and corporate outreach.
Sequenzy automates the entire client communication timeline. Set up these templates, connect them to your booking system, and let automation handle follow-ups, confirmations, reminders, and feedback requests. Start with 1,000 free emails per month and focus on what you do best - creating amazing food.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
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