Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Your table at {{companyName}} is reserved — {{reservationDate}}
You're all set for {{partySize}} guests. Here are your reservation details.
You're invited: {{eventName}} at {{companyName}} — {{eventDate}}
Limited seats available for {{eventName}}. Reserve your spot before it sells out.
{{firstName}}, you've earned a reward at {{companyName}}!
Your loyalty has been rewarded. Here's what you've unlocked.
How was your meal at {{companyName}}, {{firstName}}?
We'd love to hear about your experience. It takes less than 2 minutes.
Best Practices
Send reservation confirmations within seconds of booking to reduce anxiety and no-shows
Include modification and cancellation links in every reservation email for convenience
Time event invitations for 2 weeks before the event with a reminder 3 days before
Make loyalty rewards easy to redeem — no complicated codes or fine print
Send feedback requests the morning after the visit when the experience is fresh
Include the visit date and party size in feedback emails to jog the guest's memory
Common Mistakes
Sending too many promotional emails that drown out important transactional messages
Using generic greetings instead of the guest's first name
Forgetting to include restaurant address and parking information in reservation emails
Setting loyalty rewards to expire too quickly (less than 30 days)
Not offering an incentive for leaving feedback
Sending feedback requests days after the visit when details are forgotten
Subject Line Examples
Timing & Performance
Personalization Tips
Restaurant email marketing bridges the gap between a great meal and a repeat visit. Most diners enjoyed their experience but simply forget to come back without a nudge. Automated emails keep your restaurant top-of-mind and give guests reasons to return.
These four templates cover the complete guest journey: from confirming their reservation to inviting them to your next special event. Each template is designed for the restaurant industry with details like party size, seating preferences, and loyalty rewards that matter to diners.
Sequenzy makes restaurant email automation simple. Set up these templates once and let them work automatically — confirming reservations instantly, filling event nights, rewarding your most loyal guests, and gathering the feedback that helps you improve. Start with 1,000 free emails per month and scale as your guest list grows.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
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