Transactional Templates

Email Templates for Restaurants

Professional emails that confirm reservations, fill event nights, reward loyal diners, and turn first-time guests into regulars.

Restaurants succeed when first-time guests become regulars. These templates help you stay connected with diners from the moment they book a table to the day after their meal. Automate the emails that reduce no-shows, fill event nights, and keep your best customers coming back every week.

Ready-to-Use Templates

Copy these templates and customize them for your needs. Each includes HTML and plain text versions.

Reservation Confirmation
Confirm a restaurant reservation with all details
General use
Subject Line

Your table at {{companyName}} is reserved — {{reservationDate}}

Preview Text

You're all set for {{partySize}} guests. Here are your reservation details.

Personalization Variables:
Email Preview
Special Event Invitation
Invite diners to a special event or themed night
General use
Subject Line

You're invited: {{eventName}} at {{companyName}} — {{eventDate}}

Preview Text

Limited seats available for {{eventName}}. Reserve your spot before it sells out.

Personalization Variables:
Email Preview
Loyalty Reward Notification
Notify a diner they've earned a loyalty reward
General use
Subject Line

{{firstName}}, you've earned a reward at {{companyName}}!

Preview Text

Your loyalty has been rewarded. Here's what you've unlocked.

Personalization Variables:
Email Preview
Post-Visit Feedback Request
Request feedback after a dining experience
General use
Subject Line

How was your meal at {{companyName}}, {{firstName}}?

Preview Text

We'd love to hear about your experience. It takes less than 2 minutes.

Personalization Variables:
Email Preview

Best Practices

Send reservation confirmations within seconds of booking to reduce anxiety and no-shows

Include modification and cancellation links in every reservation email for convenience

Time event invitations for 2 weeks before the event with a reminder 3 days before

Make loyalty rewards easy to redeem — no complicated codes or fine print

Send feedback requests the morning after the visit when the experience is fresh

Include the visit date and party size in feedback emails to jog the guest's memory

Common Mistakes

Sending too many promotional emails that drown out important transactional messages

Using generic greetings instead of the guest's first name

Forgetting to include restaurant address and parking information in reservation emails

Setting loyalty rewards to expire too quickly (less than 30 days)

Not offering an incentive for leaving feedback

Sending feedback requests days after the visit when details are forgotten

Subject Line Examples

Timing & Performance

Best Days
Tuesday, Wednesday, Thursday
Best Times
9:00 AM, 2:00 PM
Open Rate
25-35%
Click Rate
3-5%

Personalization Tips

Restaurant email marketing bridges the gap between a great meal and a repeat visit. Most diners enjoyed their experience but simply forget to come back without a nudge. Automated emails keep your restaurant top-of-mind and give guests reasons to return.

These four templates cover the complete guest journey: from confirming their reservation to inviting them to your next special event. Each template is designed for the restaurant industry with details like party size, seating preferences, and loyalty rewards that matter to diners.

Sequenzy makes restaurant email automation simple. Set up these templates once and let them work automatically — confirming reservations instantly, filling event nights, rewarding your most loyal guests, and gathering the feedback that helps you improve. Start with 1,000 free emails per month and scale as your guest list grows.

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Frequently Asked Questions

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