Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Re: Your {{serviceType}} inquiry for {{weddingDate}} — {{companyName}}
Great news — we're available for your date! Here's what to know about working with us.
It's official! Your {{serviceType}} is booked for {{weddingDate}}
We're thrilled to be part of your wedding. Here's everything you need to know about next steps.
{{daysUntilWedding}} days to go! Here's your {{milestoneName}} checklist
Your wedding is {{daysUntilWedding}} days away. Here's what we need to finalize by {{deadlineDate}}.
Congratulations, Mr. & Mrs. {{lastName}}! A note from your {{serviceType}} team
It was an honor to be part of your day. Here's a look back and a favor to ask.
Best Practices
Respond to wedding inquiries within 1 hour — speed is the #1 factor in winning bookings
Include both partners' names in all communications to make them feel equally valued
Send timeline reminders at logical milestones (3 months, 1 month, 1 week) without overwhelming the couple
Wait until after the honeymoon to send post-wedding follow-ups and review requests
Create urgency around popular dates honestly — if you only take 2 weddings per weekend, say so
Common Mistakes
Responding to inquiries with just pricing and no personality — couples want to feel a connection
Sending booking confirmations without clear payment schedules and next steps
Overwhelming couples with too many planning emails during an already stressful time
Asking for reviews the day after the wedding when the couple is still exhausted or on their honeymoon
Using generic templates that don't reference the couple's specific wedding details
Subject Line Examples
Timing & Performance
Personalization Tips
Wedding vendors who communicate well don't just plan better events — they book more of them. Couples choosing vendors for their wedding day are evaluating professionalism, responsiveness, and attention to detail from the very first interaction. Your emails are your first impression.
The planning process is where vendor relationships are built or broken. Couples juggling dozens of decisions appreciate vendors who proactively provide checklists, deadlines, and reassurance at the right moments. Timeline updates that anticipate questions before they're asked set you apart from vendors who wait to be contacted.
Post-wedding follow-ups are the most underused growth tool in the wedding industry. Every happy couple knows other engaged couples, and a thoughtful request for reviews and referrals — timed after the honeymoon — can generate a steady stream of new bookings without any advertising spend.
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Frequently Asked Questions
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