Transactional Templates

Email Templates for Wedding Vendors

Professional emails that win bookings, keep couples informed throughout the planning process, and generate referrals after the big day.

Wedding vendors live and die by their communication. Couples are planning the most important day of their lives, and they want vendors who are responsive, organized, and genuinely invested. These templates help you respond quickly to inquiries, keep couples confident throughout the planning process, and turn every wedding into a source of future bookings.

Ready-to-Use Templates

Copy these templates and customize them for your needs. Each includes HTML and plain text versions.

Inquiry Response
Respond to a wedding inquiry with availability, pricing, and next steps
General use
Subject Line

Re: Your {{serviceType}} inquiry for {{weddingDate}} — {{companyName}}

Preview Text

Great news — we're available for your date! Here's what to know about working with us.

Personalization Variables:
Email Preview
Booking Confirmation
Confirm a wedding booking after deposit is received
General use
Subject Line

It's official! Your {{serviceType}} is booked for {{weddingDate}}

Preview Text

We're thrilled to be part of your wedding. Here's everything you need to know about next steps.

Personalization Variables:
Email Preview
Planning Timeline Update
Send a planning milestone reminder with tasks and deadlines
General use
Subject Line

{{daysUntilWedding}} days to go! Here's your {{milestoneName}} checklist

Preview Text

Your wedding is {{daysUntilWedding}} days away. Here's what we need to finalize by {{deadlineDate}}.

Personalization Variables:
Email Preview
Post-Wedding Follow-Up
Thank the couple after the wedding and request reviews and referrals
General use
Subject Line

Congratulations, Mr. & Mrs. {{lastName}}! A note from your {{serviceType}} team

Preview Text

It was an honor to be part of your day. Here's a look back and a favor to ask.

Personalization Variables:
Email Preview

Best Practices

Respond to wedding inquiries within 1 hour — speed is the #1 factor in winning bookings

Include both partners' names in all communications to make them feel equally valued

Send timeline reminders at logical milestones (3 months, 1 month, 1 week) without overwhelming the couple

Wait until after the honeymoon to send post-wedding follow-ups and review requests

Create urgency around popular dates honestly — if you only take 2 weddings per weekend, say so

Common Mistakes

Responding to inquiries with just pricing and no personality — couples want to feel a connection

Sending booking confirmations without clear payment schedules and next steps

Overwhelming couples with too many planning emails during an already stressful time

Asking for reviews the day after the wedding when the couple is still exhausted or on their honeymoon

Using generic templates that don't reference the couple's specific wedding details

Subject Line Examples

Timing & Performance

Best Days
Tuesday, Wednesday, Thursday
Best Times
9:00 AM, 2:00 PM
Open Rate
25-35%
Click Rate
3-5%

Personalization Tips

Wedding vendors who communicate well don't just plan better events — they book more of them. Couples choosing vendors for their wedding day are evaluating professionalism, responsiveness, and attention to detail from the very first interaction. Your emails are your first impression.

The planning process is where vendor relationships are built or broken. Couples juggling dozens of decisions appreciate vendors who proactively provide checklists, deadlines, and reassurance at the right moments. Timeline updates that anticipate questions before they're asked set you apart from vendors who wait to be contacted.

Post-wedding follow-ups are the most underused growth tool in the wedding industry. Every happy couple knows other engaged couples, and a thoughtful request for reviews and referrals — timed after the honeymoon — can generate a steady stream of new bookings without any advertising spend.

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Frequently Asked Questions

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