Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Your order with {{companyName}} is confirmed — #{{orderNumber}}
We've received your order and it's being prepared. Here are your details.
New this season at {{companyName}}: {{seasonalHighlight}}
Our new seasonal menu is here. Available for a limited time only.
{{holidayName}} pre-orders are open — reserve yours at {{companyName}}
Don't miss out. Our {{holidayName}} items sell out fast. Pre-order now to guarantee yours.
Your {{companyName}} box ships {{shipDate}} — here's what's inside
This month's selection is ready. Customize your box before {{customizeDeadline}}.
Best Practices
Include item details and special instructions in order confirmations to avoid miscommunication
Launch seasonal menus with a sense of urgency — limited availability drives action
Start holiday pre-order campaigns at least 4-6 weeks before the holiday
Show subscription box contents in advance so subscribers feel excited about their delivery
Give subscription customers a customization window to reduce cancellations
Include pickup time, location, and parking details in every order confirmation
Common Mistakes
Not including a pre-order deadline, which removes urgency
Sending seasonal announcements after the items are already available for weeks
Making subscription boxes feel transactional instead of exciting
Forgetting to include allergen or ingredient information in promotional emails
Using low-quality product photos that don't showcase your baked goods
Not offering a deposit option for expensive custom orders
Subject Line Examples
Timing & Performance
Personalization Tips
Bakery email marketing turns one-time buyers into weekly regulars. Most customers who love your bread, cakes, or pastries simply forget to come back or don't know about your latest creations. Email keeps your bakery in their inbox and top of mind.
These four templates cover the essential bakery communications: confirming orders with every detail to prevent mistakes, launching seasonal menus that drive foot traffic, opening holiday pre-orders that fill your production schedule, and reminding subscription customers about their upcoming box.
Sequenzy automates the entire process. Set up these templates once, connect them to your ordering system, and let automation handle confirmations, seasonal announcements, and subscription management. Start with 1,000 free emails per month and scale as your customer list grows.
Build Beautiful Email Sequences for Your SaaS
Sequenzy helps SaaS founders create automated email sequences that convert. From onboarding to retention - all in one platform.
Frequently Asked Questions
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