Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
{{firstName}}, your free drink is ready at {{companyName}}!
You've earned {{rewardName}}. Redeem it on your next visit.
Just dropped: {{blendName}} — now at {{companyName}}
Our newest blend is here. {{blendTagline}}
Your {{companyName}} subscription renews on {{renewalDate}}
Your next coffee delivery is coming. Review your preferences or make changes.
Give a friend free coffee, get free coffee — {{companyName}} referrals
Share your love for {{companyName}} and you both get rewarded.
Best Practices
Send loyalty rewards immediately when earned to create excitement and drive a quick return visit
Include origin, tasting notes, and roast level in blend announcements — coffee lovers care about details
Give subscription customers a window to change blend or grind before renewal
Make referral rewards generous enough to motivate sharing — a free drink is better than a small discount
Keep subject lines short and personal — use the customer's name and specific reward
Include clear expiration dates on rewards to create gentle urgency
Common Mistakes
Making loyalty programs too complicated — keep it simple like 'buy 10, get 1 free'
Sending blend announcements without enough detail for coffee enthusiasts
Not giving subscription customers enough notice before billing
Setting referral rewards that are too small to motivate action
Sending the same email to espresso lovers and drip coffee fans
Forgetting to include store hours and location in promotional emails
Subject Line Examples
Timing & Performance
Personalization Tips
Coffee shops are built on daily habits, and email helps reinforce that routine. When a regular knows they're two drinks away from a free one, or that a new seasonal blend just dropped, they're more likely to stop in tomorrow morning instead of making coffee at home.
These four templates cover the essential communications for any coffee shop: rewarding loyalty instantly, creating buzz around new blends, keeping subscription customers engaged, and turning your biggest fans into a referral engine. Each template is designed with coffee-specific details like tasting notes, grind preferences, and brew methods.
Sequenzy automates the entire customer communication cycle. Connect your POS or loyalty system, set up these templates once, and let automation handle the rest. Start with 1,000 free emails per month and scale as your customer list grows.
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Frequently Asked Questions
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