Zoho CampaignsvsDrip

Zoho Campaigns vs Drip

Budget-friendly suite vs e-commerce powerhouse

TL;DR

Zoho Campaigns is affordable general email marketing, best for businesses in the Zoho ecosystem. Drip is built specifically for e-commerce with advanced automation. Choose Zoho for budget and CRM integration, Drip for online stores.

Key Differences

The main things that set these tools apart

Target Market

Zoho Campaigns is for general small business email marketing. Drip is specifically for e-commerce stores. They solve different problems.

E-commerce Depth
Drip wins

Drip's e-commerce features are in a different league. Revenue tracking, purchase behavior triggers, product recommendations, and deep store integrations. Zoho has basic e-commerce support but nothing comparable.

Price
Zoho Campaigns wins

Zoho is $35/month at 10k contacts. Drip is $154/month. That's over 4x the cost. If you don't need e-commerce features, Zoho is much better value.

Ecosystem Value
Zoho Campaigns wins

Zoho Campaigns integrates seamlessly with Zoho CRM, Desk, and other Zoho products. Drip integrates with stores. If you're in the Zoho ecosystem, Zoho Campaigns adds more value.

Pricing Comparison

At 10,000 subscribers

Zoho Campaigns
$35/month

Standard plan, Zoho ecosystem included

Visit Zoho Campaigns
Drip
$154/month

Single tier pricing, all features included

Visit Drip
Sequenzy

The SaaS alternative

$49/month

SaaS-focused, Stripe integration included

Feature Comparison

Side-by-side feature breakdown

Feature
Zoho Campaigns
Drip
Sequenzy
E-commerce Features
Shopify integration
Basic
Deep native
WooCommerce integration
Basic
Deep native
Abandoned cart
Limited
Advanced
Revenue attribution
Built-in
Product recommendations
Automation
Visual workflow builder
Advanced
Behavioral triggers
Basic
Advanced
Good
Lead scoring
With Zoho CRM
Built-in
Conditional logic
Basic
Advanced
Good
CRM & Data
Built-in CRM
Zoho CRM integration
E-commerce focused
Contact management
Good
E-commerce profiles
Good
Segmentation
Good
Purchase-based
Behavior-based
Pricing
Cost at 10k contacts
$35/mo
$154/mo
$49/mo
Free plan
2,000 contacts
14-day trial
Price transparency
Clear tiers
Simple pricing
Clear

Best For

When to choose each tool

Choose Zoho Campaigns if you...
  • Small businesses on a budget
  • Companies using Zoho CRM
  • Non-e-commerce businesses
  • Teams wanting simple email marketing
Choose Drip if you...
  • E-commerce stores on Shopify
  • WooCommerce businesses
  • Stores wanting revenue attribution
  • Teams needing advanced e-commerce automation
Choose Sequenzy if you...
  • SaaS companies with subscriptions
  • Founders using Stripe billing
  • Teams needing transactional and marketing email
  • Startups wanting simple pricing

When to Consider Sequenzy Instead

Built for SaaS, Not Stores

Drip understands shopping carts. Zoho is general-purpose. Sequenzy understands subscriptions with native Stripe integration for trials, upgrades, and churn prevention.

Middle Ground on Price

At $49/month for 10k contacts, Sequenzy sits between Zoho's budget pricing and Drip's premium cost. Better value for SaaS use cases.

AI Email Generation

Sequenzy uses AI to draft sequences based on your goals. Neither Zoho nor Drip offers this level of content assistance.

Try Sequenzy Free

Overview

Zoho Campaigns and Drip target completely different markets. Zoho is affordable email marketing for small businesses, especially those using Zoho CRM. Drip is premium e-commerce automation for online stores. Comparing them is like comparing a sedan to a delivery truck: both get you places, but they're built for different jobs.

The Price Gap

At 10,000 contacts, Zoho costs $35/month. Drip costs $154/month. That's a 4x difference that reflects their different purposes.

Zoho's pricing makes sense for general email marketing. Drip's premium is justified by e-commerce features that directly generate revenue through recovered carts, targeted product recommendations, and purchase-based automation.

E-commerce: Different Leagues

Drip was built for e-commerce. Deep Shopify and WooCommerce integrations sync product catalogs, track purchases, and enable triggers based on shopping behavior. Revenue attribution shows exactly which emails drove sales.

Zoho has basic e-commerce plugins but nothing approaching Drip's depth. You can send campaigns to store customers, but you won't get purchase-triggered automation or revenue tracking.

When Zoho Makes Sense

Choose Zoho if you're not running an online store and want affordable email marketing. The Zoho ecosystem integration is valuable if you use Zoho CRM for sales or Zoho Desk for support. Everything syncs without configuration.

The free plan with 2,000 contacts is generous for small businesses testing email marketing.

When Drip Makes Sense

Choose Drip if you run a Shopify or WooCommerce store and email is a significant revenue channel. The abandoned cart recovery alone can pay for the subscription. Revenue attribution helps you optimize campaigns based on actual sales, not just opens and clicks.

For SaaS Companies

Neither Zoho nor Drip is built for SaaS. Zoho is general-purpose, Drip understands shopping carts but not subscriptions.

If you're building a SaaS product, consider Sequenzy. Native Stripe integration enables automation based on trial endings, payment failures, and subscription changes. Transactional and marketing emails work from one platform at $49/month for 10k contacts.

Frequently Asked Questions

For e-commerce, yes. Drip's revenue attribution, abandoned cart flows, and store integrations pay for themselves with recovered sales. For non-e-commerce, no.

Zoho has limited e-commerce support but it's basic compared to Drip. For serious abandoned cart recovery, Drip is far better.

Drip, without question. The Shopify integration is deep with product data syncing, purchase triggers, and revenue tracking. Zoho's Shopify connection is surface-level.

Not in the way Drip does. Zoho can track link clicks and conversions, but not direct revenue attribution to specific emails and campaigns.

You can, but you'll miss out on e-commerce specific features. For a small store with limited budget, it might work. For serious e-commerce, Drip is better.

Drip has customer profiles focused on purchase behavior, but not a traditional CRM. Zoho has full CRM integration with Zoho CRM.

Export contacts from Zoho Campaigns. Import to Drip and map custom fields. Connect your e-commerce store to Drip. Recreate automations using Drip's e-commerce triggers. Update forms to use Drip embeds.

Drip has more powerful automation, especially for e-commerce triggers. Zoho's automation is solid for general marketing but lacks e-commerce depth.

Yes, but you lose most of what makes Drip valuable. Without e-commerce data, you're paying premium prices for features you can't use.

Neither is built for SaaS. Zoho is general-purpose, Drip is e-commerce focused. For subscription-based businesses, consider Sequenzy with Stripe integration.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

Related Comparisons

Drip vs Mailchimp

Compare these two popular email tools

Klaviyo vs Drip

Compare these two popular email tools

Encharge vs Drip

Compare these two popular email tools

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com