Overview

Zoho Campaigns and AWeber both serve small to medium businesses, but from different angles. Zoho Campaigns is part of the larger Zoho ecosystem with deep CRM integration. AWeber is a dedicated email platform with decades of experience. Your choice depends on whether you value ecosystem integration or standalone simplicity.

The Ecosystem Question

If you're already using Zoho CRM, Zoho Desk, or other Zoho apps, Zoho Campaigns is the obvious choice. Contact syncing is automatic. Data flows between systems without setup. You get one bill for everything.

AWeber doesn't have this advantage. It's a standalone email tool that connects to other apps through integrations, but nothing as seamless as Zoho's native connections.

Pricing: Half the Cost

At 10,000 contacts, Zoho Campaigns costs $35/month. AWeber costs $70/month. That's a meaningful difference, especially for small businesses watching their budget.

Zoho's free plan also covers 2,000 contacts vs AWeber's 500. If you're testing the waters, Zoho gives you more room to grow before paying.

Support and Track Record

AWeber has been in the email game since 1998. That's a long track record of deliverability and reliability. They also offer 24/7 live chat support on all plans.

Zoho is a larger company but Campaigns is one product among many. Support quality varies based on your Zoho subscription level. For dedicated email support, AWeber is more focused.

For SaaS Companies

Neither Zoho Campaigns nor AWeber is built for SaaS or subscription businesses. They don't understand trials, MRR, or payment events.

If you're building a SaaS product on Stripe, consider Sequenzy. Native Stripe integration means you can trigger emails based on subscription changes, trial endings, and payment events. Both transactional and marketing emails work from one platform.