SendervsBrevo

Sender vs Brevo

Generous free tier vs comprehensive marketing suite

TL;DR

Sender offers a better free tier (2,500 subscribers vs unlimited contacts but daily limits) and lower paid pricing at scale. Brevo offers more comprehensive features including CRM, transactional email, and WhatsApp. Choose Sender for budget email + SMS. Choose Brevo for all-in-one marketing.

Key Differences

The main things that set these tools apart

Free Tier Structure
Sender wins

Sender offers 2,500 subscribers with 15,000 emails monthly on free tier. Brevo offers unlimited contacts but caps at 300 emails/day. For subscriber-focused free tier, Sender is more generous.

Pricing Model
Brevo wins

Brevo charges per email sent (unlimited contacts). Sender charges per subscriber. For large lists with moderate email volume, Brevo can be significantly cheaper.

Feature Breadth
Brevo wins

Brevo offers CRM, transactional email, WhatsApp, and live chat. Sender focuses on email + SMS with e-commerce. Brevo is a more comprehensive marketing suite.

Transactional Email
Brevo wins

Brevo includes transactional email natively. Sender's transactional capabilities are limited. For unified marketing + transactional, Brevo is more complete.

Template Volume
Sender wins

Sender has 1600+ templates - significantly more than Brevo. For template variety, Sender offers more options.

Pricing Comparison

At 10,000 subscribers

Sender
~$50/month

Standard plan, email + SMS, 1600+ templates.

Visit Sender
Brevo
$25/month

Starter plan, 20k emails/month, unlimited contacts.

Visit Brevo
Sequenzy

The SaaS alternative

$49/month

10k contacts, unlimited sends, native Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Sender
Brevo
Sequenzy
Pricing Model
Pricing Basis
Per subscriber
Per email sent
Per subscriber
Free Plan
2,500 subs, 15k emails
300 emails/day, unlimited contacts
14-day trial
10k Contacts Cost
~$50/month
$25/month (20k emails)
$49/month
Unlimited Contacts
Email Features
Template Library
1600+ templates
Good library
Component library
Email Builder
Drag-and-drop
Good
Visual builder
A/B Testing
Transactional Email
Limited
Built-in
Built-in
Marketing Channels
SMS Marketing
Built-in
Built-in
WhatsApp
Live Chat
Landing Pages
Basic
CRM & Sales
Built-in CRM
Sales CRM
Deal Tracking
Pipeline Management
Basic
E-commerce
Shopify Integration
WooCommerce
Abandoned Cart
SaaS Features
Stripe Integration
Native OAuth
Subscription Events
Native

Best For

When to choose each tool

Choose Sender if you...
  • Teams wanting generous free tier
  • Businesses preferring subscriber-based pricing
  • E-commerce stores needing lots of templates
  • Companies wanting simpler platform
  • Small businesses starting email marketing
Choose Brevo if you...
  • Large lists with moderate sending
  • Businesses needing CRM integration
  • Teams requiring transactional email
  • Companies wanting WhatsApp marketing
  • Organizations needing comprehensive suite
Choose Sequenzy if you...
  • SaaS companies (not e-commerce)
  • Subscription businesses on Stripe
  • Software companies needing unified email
  • Teams seeking modern SaaS automation

When to Consider Sequenzy Instead

SaaS-Specific Focus

Neither Sender nor Brevo has native Stripe integration. Sequenzy is built for SaaS with subscription lifecycle automation and MRR tracking.

Simpler Unified Platform

Brevo's breadth can mean complexity. Sequenzy offers focused transactional + marketing email for software businesses without CRM/WhatsApp overhead.

Subscription Awareness

Both platforms treat SaaS like any other business. Sequenzy understands subscription states, trial periods, and churn prevention natively.

Try Sequenzy Free

Overview

Sender and Brevo (formerly Sendinblue) are both budget-friendly email marketing platforms. Sender offers a generous free tier and subscriber-based pricing. Brevo offers comprehensive marketing features with per-email pricing. See our Brevo comparison for context.

Different Pricing Models

Sender charges per subscriber. Brevo charges per email sent (unlimited contacts). This fundamental difference affects costs based on your list size and sending frequency.

For large lists with moderate sending, Brevo's model can be significantly cheaper. For smaller lists with frequent sending, Sender may be more economical.

Free Tier Comparison

Sender's free plan: 2,500 subscribers, 15,000 emails per month. Brevo's free plan: Unlimited contacts, 300 emails per day (about 9,000/month).

Sender wins on subscriber limits. Brevo wins on contact flexibility. Choose based on whether you prioritize subscriber count or contact volume.

Feature Breadth

Brevo is a comprehensive marketing suite: email, SMS, WhatsApp, live chat, CRM, transactional email, and marketing automation. It tries to be an all-in-one platform.

Sender is more focused: email marketing, SMS, landing pages, and e-commerce integrations. Less breadth but simpler to master.

Transactional Email

Brevo includes mature transactional email capabilities. Password resets, order confirmations, and system notifications are handled alongside marketing. Sender's transactional features are more limited.

CRM Capabilities

Brevo includes a Sales CRM with deal tracking, pipelines, and contact management. Sender does not have CRM features. If you need email + CRM together, Brevo offers it.

Template Libraries

Sender has 1600+ templates - a massive library. Brevo has a good selection but smaller. If template variety matters, Sender has more options.

Which is Simpler?

Sender is more focused and simpler to use. Brevo's breadth means more features to navigate and learn. For teams wanting straightforward email + SMS, Sender is less overwhelming.

For SaaS Companies

Neither platform is built for SaaS specifically. Both lack native Stripe integration. Sequenzy offers Stripe integration with subscription-aware automation for software businesses that need more than general marketing tools.

Making the Choice

Choose Sender for generous free tier, subscriber-based pricing, and simplicity. Choose Brevo for comprehensive marketing suite with CRM and transactional email. Both are solid budget options with different strengths.

Frequently Asked Questions

Depends on your needs. Sender offers 2,500 subscribers with 15,000 emails/month. Brevo offers unlimited contacts but only 300 emails/day (9,000/month). For more subscribers, Sender wins. For unlimited contacts, Brevo wins.

For email-only costs, yes. Brevo's $25/month Starter plan includes 20,000 emails with unlimited contacts. Sender costs ~$50/month at 10k subscribers. However, Brevo's pricing is per email, so high-frequency senders may pay more.

Yes, both have native SMS marketing with similar per-message pricing. Brevo also offers WhatsApp which Sender does not.

Brevo. Its transactional email is built-in and mature. Sender's transactional capabilities are more limited. For marketing + transactional together, Brevo is more complete.

No. Sender focuses on email + SMS marketing. Brevo includes a Sales CRM with deal tracking and pipelines. If you need CRM, Brevo offers it.

Sender has more templates (1600+). Brevo has a good library but smaller. For template variety, Sender wins.

Brevo has more features which can mean more complexity. CRM, transactional, WhatsApp, live chat - there is a lot to learn. Sender is more focused and simpler.

Both integrate with Shopify and WooCommerce with similar e-commerce features. Sender is cheaper at scale with subscriber pricing. Brevo offers more channels (WhatsApp, transactional).

Export contacts from Brevo. Import into Sender. Recreate automations and templates. Note that CRM, transactional email, and WhatsApp features will not be available. You will gain a simpler platform with more templates.

Export subscribers from Sender. Import into Brevo. Set up automations. Consider using Brevo's CRM and transactional features. Note the switch from subscriber-based to email-based pricing.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com