Overview
Sender and AWeber represent different eras of email marketing. Sender is a modern, budget-friendly platform with SMS and e-commerce focus. AWeber has been around since 1998 with a proven track record of reliability and excellent support.
The choice comes down to value vs established reliability.
The Core Difference
Sender focuses on value. With a generous free tier, lower pricing, 1600+ templates, and SMS marketing, it delivers comprehensive features without premium costs. E-commerce integrations make it particularly useful for online stores.
AWeber focuses on doing email marketing well, consistently, for over 25 years. Excellent deliverability, award-winning support, and a reputation for reliability. Less flashy but proven.
Pricing: ~$45 vs $70 at 10K
At 10,000 contacts, Sender costs around $45/month and AWeber costs $70/month. That is a significant 35% savings with Sender.
The free tier difference is even more dramatic. Sender offers 2,500 subscribers with 15,000 emails/month. AWeber offers only 500 contacts. For bootstrapped businesses, Sender is far more generous.
Where Sender Wins
Pricing: Significantly cheaper at every tier. 35% savings at 10k contacts.
Free Tier: 2,500 subscribers vs 500. Sender lets you grow much longer before paying.
SMS Marketing: Built-in SMS capabilities. AWeber does not offer SMS.
Templates: 1600+ templates vs 700+. More than double the design options.
E-commerce: Deeper Shopify and WooCommerce integrations with better product automations.
Where AWeber Wins
Reliability: 25+ years in business with a proven track record. Sender is a newer platform.
Deliverability: Excellent reputation built over decades. AWeber is known for high deliverability rates.
Customer Support: Award-winning support with phone support available. AWeber takes customer service seriously.
Stability: For organizations that value established platforms, AWeber's longevity matters.
For SaaS Companies
Neither Sender nor AWeber is built for SaaS. Both are general marketing tools without subscription billing awareness.
If you're running a SaaS company and want automation that triggers based on Stripe events, consider Sequenzy at $49/month. SaaS-specific features that neither platform offers.