OmnisendvsHubSpot

Omnisend vs HubSpot

E-commerce specialist vs enterprise CRM

TL;DR

Omnisend is built for e-commerce with abandoned cart, SMS, and deep Shopify integration. HubSpot is an enterprise CRM with marketing, sales, and service hubs. E-commerce stores should use Omnisend. B2B companies wanting full CRM should use HubSpot.

Key Differences

The main things that set these tools apart

E-commerce Specialization
Omnisend wins

Omnisend is purpose-built for e-commerce with deep Shopify integration and e-commerce automation. HubSpot has e-commerce features but isn't specialized.

CRM Capabilities
HubSpot wins

HubSpot is a full CRM with sales pipelines, lead scoring, and service hub. Omnisend is email-only with no CRM features.

Pricing
Omnisend wins

At 10k contacts, Omnisend is $132/month vs HubSpot's $890/month. HubSpot costs 6-7x more but includes more capabilities.

Enterprise Features
HubSpot wins

HubSpot has advanced reporting, team permissions, custom objects, and enterprise integrations. Omnisend is simpler.

Pricing Comparison

At 10,000 subscribers

Omnisend
$132/month

Standard plan, e-commerce focused.

Visit Omnisend
HubSpot
$890/month

Marketing Hub Professional. Enterprise is higher.

Visit HubSpot
Sequenzy

The SaaS alternative

$49/month

Best for SaaS, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Omnisend
HubSpot
Sequenzy
E-commerce Features
Shopify integration
Native, deep
Via app
Abandoned cart
Built-in
Basic
SMS marketing
Native
Add-on
Product recommendations
Basic
Via integrations
CRM & Sales
Built-in CRM
Full CRM included
Sales pipeline
Advanced pipelines
Lead scoring
Advanced
Sales automation
Full suite
Marketing Automation
Visual workflows
Good
Excellent
Good
A/B testing
Advanced
Landing pages
Pop-ups only
Full builder
Content management
Full CMS
Pricing & Value
Cost at 10k
$132/month
$890/month
$49/month
Feature depth
E-commerce focused
Full platform
SaaS focused
Ease of use
Good
Complex
Simple

Best For

When to choose each tool

Choose Omnisend if you...
  • E-commerce stores
  • Shopify and WooCommerce merchants
  • Businesses wanting SMS + email
  • Cost-conscious retailers
Choose HubSpot if you...
  • B2B companies
  • Enterprise organizations
  • Teams wanting full CRM
  • Companies with complex sales cycles
Choose Sequenzy if you...
  • SaaS companies
  • Subscription businesses
  • Founders on Stripe
  • Startups wanting simple automation

When to Consider Sequenzy Instead

SaaS Focus

Neither Omnisend (e-commerce) nor HubSpot (B2B CRM) is built for SaaS. Sequenzy offers Stripe integration for subscription businesses.

Better Value for SaaS

At $49/month vs HubSpot's $890/month, Sequenzy is much more affordable while offering SaaS-specific features.

Try Sequenzy Free

Overview

Omnisend and HubSpot serve very different markets. Omnisend is an e-commerce email marketing specialist. HubSpot is an enterprise CRM and marketing platform.

Different Markets

Omnisend is built for e-commerce stores selling physical products. HubSpot is built for B2B companies with complex sales cycles needing full CRM capabilities.

E-commerce Capabilities

Omnisend excels at e-commerce with deep Shopify integration, abandoned cart, SMS, and push notifications. HubSpot can connect to e-commerce platforms but isn't specialized.

CRM and Sales

HubSpot is a full CRM with sales pipelines, lead scoring, deal tracking, and service hub. Omnisend is email-only with no CRM. For B2B sales teams, HubSpot is essential.

Pricing Reality

At 10k contacts, Omnisend is $132/month vs HubSpot's $890/month. HubSpot costs 6-7x more but includes far more capabilities. For e-commerce, Omnisend offers better value.

For SaaS Companies

Neither is ideal for SaaS. Omnisend is e-commerce focused. HubSpot is B2B CRM focused. Sequenzy offers Stripe integration for subscription businesses.

Making the Choice

Choose Omnisend for e-commerce email marketing. Choose HubSpot for B2B companies wanting full CRM and marketing suite.

Frequently Asked Questions

Omnisend. It has deeper Shopify integration, native SMS, and e-commerce automation. HubSpot can work for e-commerce but isn't specialized.

HubSpot is a full platform with CRM, sales, marketing, and service hubs. You're paying for the complete suite, not just email.

SMS is an add-on in HubSpot. Omnisend includes SMS natively in their platform.

For e-commerce email and SMS, yes. For CRM, sales pipeline, and B2B marketing, no. Omnisend is email-only.

HubSpot has more advanced automation with CRM integration. Omnisend automation is focused on e-commerce workflows.

For B2B companies wanting full CRM with marketing, yes. For e-commerce, it's overkill. Use Omnisend instead.

No. Omnisend is focused on email marketing. HubSpot has a full CRM with sales pipelines.

Export contacts from Omnisend. Import into HubSpot CRM. Rebuild workflows in HubSpot. Note the significant learning curve.

Export contacts from HubSpot. Import into Omnisend. Connect your e-commerce platform. CRM data and sales pipelines won't transfer.

Omnisend is simpler with a focused interface. HubSpot is powerful but complex with more features to learn.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com