KlaviyovsHubSpot

Klaviyo vs HubSpot

E-commerce email specialist vs enterprise marketing suite

TL;DR

Klaviyo is the best choice for e-commerce businesses that need deep Shopify integration, product recommendations, and revenue tracking. HubSpot is a comprehensive marketing suite better suited for B2B companies, service businesses, and enterprises needing CRM, sales tools, and content marketing in one platform. Klaviyo is cheaper and better for e-commerce. HubSpot does more but costs significantly more.

Key Differences

The main things that set these tools apart

E-commerce vs General Business

Klaviyo is built for e-commerce. HubSpot is built for general marketing, sales, and service. If you run an online store, Klaviyo wins. If you are a B2B company or service business, HubSpot is more appropriate.

Pricing
Klaviyo wins

Klaviyo is significantly cheaper for email marketing at $150/month vs HubSpot's $800+/month for comparable features. HubSpot includes more tools, but the cost difference is substantial.

Feature Breadth
HubSpot wins

HubSpot offers CRM, CMS, landing pages, SEO tools, social media management, and ad tracking. Klaviyo focuses solely on email and SMS marketing. HubSpot does more; Klaviyo does e-commerce email better.

Ease of Use for E-commerce
Klaviyo wins

Klaviyo is simpler to set up for e-commerce with pre-built flows and deep platform integrations. HubSpot requires more configuration to work with e-commerce platforms.

Pricing Comparison

At 10,000 subscribers

Klaviyo
$150/month

Email plan with all e-commerce features

Visit Klaviyo
HubSpot
$800+/month

Marketing Hub Professional, required for automation

Visit HubSpot
Sequenzy

The SaaS alternative

$49/month

Best for SaaS, Stripe integration, 10k contacts

Feature Comparison

Side-by-side feature breakdown

Feature
Klaviyo
HubSpot
Sequenzy
E-commerce Capabilities
Shopify integration
Best-in-class native
Basic integration
Product recommendations
AI-powered
Limited
Abandoned cart flows
Advanced with browse abandonment
Basic
Revenue attribution
Detailed per-campaign
Good tracking
For SaaS/Stripe
Customer lifetime value
Built-in CLV tracking
Via integrations
Stripe MRR tracking
Predictive analytics
Churn risk, next purchase
Predictive lead scoring
Marketing Suite Features
CRM
Full CRM included
Landing pages
Sign-up forms only
Full builder
Blog/CMS
Full CMS
SEO tools
Built-in
Social media management
Included
Ad management
Included
Email Marketing
Visual email builder
Good
Good
Good
Automation workflows
E-commerce focused
General purpose
SaaS focused
Segmentation
E-commerce behavior
Contact properties
Stripe-based
A/B testing
SMS marketing
Native, integrated
Add-on

Best For

When to choose each tool

Choose Klaviyo if you...
  • E-commerce stores on Shopify, WooCommerce, etc.
  • Brands focused on email and SMS marketing
  • Companies wanting best-in-class e-commerce automation
  • Businesses seeking revenue attribution and CLV tracking
  • Teams that do not need CRM or CMS
Choose HubSpot if you...
  • B2B companies with longer sales cycles
  • Service businesses needing CRM and marketing
  • Companies wanting all marketing tools in one platform
  • Enterprise organizations with larger budgets
  • Teams needing content marketing and SEO tools
Choose Sequenzy if you...
  • SaaS companies (not e-commerce or general B2B)
  • Founders building on Stripe
  • Software businesses needing unified email
  • Teams seeking simpler pricing

Note: Sequenzy Is for SaaS, Not E-commerce or B2B

Different Focus

Sequenzy is built for SaaS companies. If you run e-commerce, use Klaviyo. If you are a B2B company needing a marketing suite, consider HubSpot. If you build software, Sequenzy is for you.

Stripe Integration

For SaaS founders, Sequenzy's native Stripe integration enables subscription-aware automation. This is more relevant to software businesses than either Klaviyo's e-commerce features or HubSpot's B2B tools.

Much Lower Cost

At $49/month for 10k subscribers, Sequenzy is 1/16th the cost of HubSpot and 1/3rd the cost of Klaviyo. For SaaS startups watching their runway, this matters.

Try Sequenzy Free

Overview

Klaviyo and HubSpot are both powerful marketing platforms, but they serve fundamentally different purposes. Klaviyo is the leading email marketing platform for e-commerce businesses. HubSpot is a comprehensive marketing, sales, and service suite for B2B companies and enterprises. Comparing them is like comparing a specialized tool to a Swiss Army knife. See our detailed Klaviyo comparison and HubSpot comparison.

Different Target Audiences

Klaviyo was built for e-commerce. Every feature centers on shopping behavior, purchase data, and revenue generation. Product recommendations, browse abandonment, CLV tracking, and the deepest Shopify integration available are its core strengths.

HubSpot was built for B2B companies and service businesses. CRM, content management, landing pages, SEO tools, social media management, and ad tracking are included. Email marketing is just one piece of a much larger suite.

The Massive Price Difference

At 10,000 contacts, Klaviyo costs approximately $150/month. HubSpot Marketing Hub Professional costs $800+/month. That is over 5x more expensive. HubSpot includes more tools, but the cost difference is substantial and important to consider.

If you only need email marketing for e-commerce, paying for HubSpot's full suite makes no sense. If you genuinely need CRM, CMS, landing pages, and all the other tools, HubSpot can be worth it.

E-commerce Capabilities

For e-commerce specifically, Klaviyo is vastly superior. Its Shopify integration is unmatched. You get real-time sync of customer data, purchase history, and browsing behavior. Pre-built flows for abandoned cart, browse abandonment, post-purchase, and win-back are ready to go.

HubSpot's e-commerce integrations are basic by comparison. It can connect to Shopify and sync data, but the depth of integration and automation possibilities are limited compared to Klaviyo.

Marketing Suite Features

HubSpot excels in breadth. You get a full CRM for managing sales pipelines, a CMS for your website and blog, landing page builders, SEO tools, social media scheduling, ad management, and service ticketing. For companies that need all of this in one platform, HubSpot provides genuine value.

Klaviyo does not try to be a marketing suite. It focuses solely on email and SMS marketing, doing both exceptionally well for e-commerce.

The Verdict

For e-commerce: Klaviyo is the clear choice. Better features, better integrations, lower cost. For B2B companies needing a full marketing suite: HubSpot makes sense if you will use the tools and can afford it. For general email marketing without specific e-commerce or enterprise needs, there are more cost-effective options.

For SaaS Companies

Neither Klaviyo nor HubSpot is ideal for SaaS businesses. Klaviyo is e-commerce focused. HubSpot is expensive and designed for traditional B2B. Sequenzy is built specifically for SaaS with native Stripe integration, subscription-aware automation, and pricing that makes sense for startups.

Frequently Asked Questions

Klaviyo is significantly better for e-commerce. It has deeper Shopify integration, better product recommendations, and more sophisticated e-commerce automation. HubSpot can work for e-commerce but it is not its strength.

HubSpot includes CRM, CMS, landing pages, social media management, ad tracking, and more. You are paying for a complete marketing suite, not just email. If you need all those tools, HubSpot can provide value. If you just need email, it is overkill.

Some companies use Klaviyo for e-commerce email and HubSpot for CRM and content marketing. This works but adds complexity and cost. Most companies should choose one based on their primary needs.

HubSpot has a free CRM with limited marketing features. For meaningful email automation, you need the Marketing Hub Starter ($45/month) or Professional ($800/month). The free tier is very limited.

Not really. Klaviyo is optimized for B2C e-commerce with features like product recommendations and cart abandonment. B2B companies typically need features like lead scoring and sales pipeline management that HubSpot offers.

No, Klaviyo focuses on email and SMS marketing. It stores customer data for marketing purposes but lacks sales pipeline management, deal tracking, and other CRM features. You would need a separate CRM.

For e-commerce, Klaviyo is easier. Connect your Shopify store and you are ready to go with pre-built flows. HubSpot requires more configuration and strategy to implement effectively.

Export your profiles and lists from Klaviyo. Import into HubSpot as contacts. Rebuild your flows as HubSpot workflows. Note that Klaviyo's e-commerce-specific features like browse abandonment and predictive analytics will not transfer. Connect your e-commerce platform to HubSpot separately. Migration is a significant project.

Export your contacts and properties from HubSpot. Import into Klaviyo as profiles. Connect your e-commerce platform to Klaviyo for product data. Rebuild marketing automations as Klaviyo flows. Note that HubSpot's CRM data, landing pages, and blog content will not transfer. You will need alternative solutions for those.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com