MoosendvsKlaviyo

Moosend vs Klaviyo

Budget simplicity vs e-commerce dominance

TL;DR

Moosend costs $32/month for 10k subscribers. Klaviyo costs $150/month. Klaviyo dominates e-commerce with predictive analytics, advanced segmentation, and deep Shopify integration. Moosend is a budget option for basic email needs. If you run e-commerce, Klaviyo is worth the premium. For general email, Moosend saves money.

Key Differences

The main things that set these tools apart

E-commerce Depth
Klaviyo wins

Klaviyo is built for e-commerce with predictive CLV, product recommendations, and deep Shopify integration. Moosend has basic e-commerce features. For online stores, Klaviyo is significantly more capable.

Price
Moosend wins

Moosend costs $32/month. Klaviyo costs $150/month. That is 5x the price. If you do not need e-commerce features, Moosend saves $1,416/year.

Predictive Analytics
Klaviyo wins

Klaviyo offers predicted CLV, churn risk, expected next purchase date, and RFM analysis. Moosend has none of these. Data-driven e-commerce marketers gain significant insight from Klaviyo.

SMS Marketing
Klaviyo wins

Klaviyo has native SMS marketing integrated with email flows. Moosend has no SMS capability. For omnichannel e-commerce marketing, Klaviyo is the only choice.

Pricing Comparison

At 10,000 subscribers

Moosend
$32/month

Pro plan, unlimited emails, all features

Visit Moosend
Klaviyo
$150/month

Email + SMS, all e-commerce features

Visit Klaviyo
Sequenzy

The SaaS alternative

$49/month

Subscriber-based, Stripe integration, SaaS-focused

Feature Comparison

Side-by-side feature breakdown

Feature
Moosend
Klaviyo
Sequenzy
E-commerce Features
Shopify integration
Basic
Deep native
Product recommendations
AI-powered
Predictive analytics
CLV, churn, next purchase
Revenue attribution
Basic
Advanced per-campaign
Stripe MRR
Abandoned cart
Basic
Advanced with AI
Segmentation
Behavioral segmentation
Basic
Advanced
Event-based
RFM analysis
Built-in
Predictive segments
Churn risk, high value
Dynamic segments
Basic
Real-time
Multi-Channel
SMS marketing
Native
Push notifications
Mobile push
Reviews integration
Native
Pricing
Price at 10k
$32/month
$150/month
$49/month
Email sends
Unlimited
10-15x contacts
Unlimited
Free tier
30-day trial
250 contacts free
14-day trial

Best For

When to choose each tool

Choose Moosend if you...
  • Non-e-commerce businesses
  • Budget-focused email marketing
  • Simple newsletter needs
  • Basic automation requirements
  • Businesses without Shopify
Choose Klaviyo if you...
  • E-commerce stores on Shopify
  • Data-driven online retailers
  • Brands needing predictive analytics
  • Omnichannel marketing with SMS
  • Serious e-commerce operations
Choose Sequenzy if you...
  • SaaS companies (not e-commerce)
  • Founders building on Stripe
  • Software businesses needing billing-aware automation
  • Teams seeking unified transactional + marketing

Different Markets: E-commerce vs SaaS

Sequenzy Is for SaaS, Not E-commerce

Klaviyo dominates e-commerce. Sequenzy is built for SaaS. If you sell products through Shopify, use Klaviyo. If you sell software subscriptions through Stripe, consider Sequenzy.

Stripe vs Shopify

Klaviyo integrates with Shopify for cart abandonment and product recommendations. Sequenzy integrates with Stripe for trial expiry, subscription upgrades, and churn prevention. Different platforms for different business models.

SaaS-Appropriate Pricing

At $49/month for 10,000 subscribers (120k emails), Sequenzy costs a fraction of Klaviyo. For SaaS companies, you get relevant automation without paying for e-commerce features you will never use.

Try Sequenzy Free

Overview

Moosend and Klaviyo are in different categories. Moosend is a budget email marketing platform for general use. Klaviyo is the dominant e-commerce email platform with advanced features for online stores.

Comparing them is like comparing a reliable sedan to a Formula 1 car. Both have engines, but they serve very different purposes.

The Feature Gap

Klaviyo offers capabilities Moosend does not have:

  • Predictive Analytics: Customer lifetime value predictions, churn risk scoring, expected next purchase date
  • AI Product Recommendations: Dynamic product suggestions based on browsing and purchase history
  • RFM Analysis: Recency, frequency, monetary segmentation for e-commerce
  • Deep Shopify Integration: Real-time product sync, dynamic blocks, revenue attribution
  • Native SMS: Omnichannel automation combining email and SMS

Moosend has basic email marketing features. Good for what they are, but not e-commerce specialized.

The Price Reality

Moosend costs $32/month for 10,000 subscribers. Klaviyo costs $150/month.

That is $1,416/year difference. Significant money. But for e-commerce stores, Klaviyo's features drive measurable revenue that typically exceeds the cost.

If you do not run e-commerce, you do not need Klaviyo's features and Moosend makes sense.

E-commerce: No Contest

For online stores, Klaviyo wins decisively. The predictive analytics alone can transform how you target customers. Knowing which customers are at risk of churning or which are likely to make a high-value purchase next enables targeted campaigns that Moosend cannot match.

The ROI math usually favors Klaviyo for serious e-commerce operations.

When Moosend Makes Sense

Moosend works well for:

  • Newsletters and content marketing
  • Basic business email campaigns
  • Simple automation sequences
  • Businesses without e-commerce

At $32/month with unlimited sends, Moosend delivers solid value for general email marketing.

For SaaS Companies

Neither Moosend nor Klaviyo is built for SaaS.

Moosend is too basic. Klaviyo is built for e-commerce, not subscriptions. You would pay for abandoned cart features while lacking trial expiry automation.

Sequenzy offers Stripe integration for subscription-aware automation. At $49/month for 10k subscribers, it costs a fraction of Klaviyo while providing features actually relevant to software businesses: trial expiry, plan upgrades, failed payment recovery.

Different platforms for different business models. Use Klaviyo for e-commerce, Sequenzy for SaaS, Moosend for general budget email.

Frequently Asked Questions

For general email marketing, yes. For e-commerce, no. Klaviyo's predictive analytics, product recommendations, and Shopify integration are in a different category. Moosend works for basic email but cannot replace Klaviyo for serious e-commerce.

Klaviyo offers predictive CLV, AI product recommendations, RFM analysis, SMS marketing, and deep e-commerce integrations. These features drive measurable revenue for online stores. The premium reflects real capability.

Moosend has basic abandoned cart functionality. Klaviyo has advanced abandoned cart with predictive timing, dynamic product recommendations, and cross-sell suggestions. The depth is incomparable.

No. Moosend does not offer predicted CLV, churn risk, or expected purchase date. These are Klaviyo differentiators that help e-commerce marketers target customers more effectively.

You can, but you will miss significant e-commerce features. If budget is extremely tight, Moosend works for basic emails. If you are serious about e-commerce email marketing, Klaviyo pays for itself through better targeting.

Yes. Klaviyo has native SMS marketing integrated with email flows. You can create omnichannel automations that combine email and SMS. Moosend has no SMS capability.

Moosend is simpler because it has fewer features. Klaviyo has a learning curve due to its depth. For basic email, Moosend is faster to learn. For e-commerce, Klaviyo's complexity reflects its capability.

Yes. Export contacts from Moosend and import into Klaviyo. Connect your Shopify store for product data. Rebuild automations to take advantage of Klaviyo's e-commerce features. The migration enables significant capability upgrade.

Yes. Moosend is a solid budget email platform for newsletters, basic campaigns, and simple automation. It is just not designed for e-commerce sophistication. Different tools for different needs.

No. Klaviyo is built for e-commerce, not SaaS. You would pay for features like product recommendations that do not apply to software. SaaS companies should consider platforms with Stripe integration like Sequenzy.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

Related Comparisons

Klaviyo vs Mailchimp

Compare these two popular email tools

Klaviyo vs Omnisend

Compare these two popular email tools

Moosend vs Mailchimp

Compare these two popular email tools

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com