MoosendvsDrip

Moosend vs Drip

Budget simplicity vs e-commerce depth

TL;DR

Moosend costs $32/month for 10k subscribers. Drip costs $154/month. Drip specializes in e-commerce with advanced automation, revenue tracking, and behavior-based targeting. Moosend is a budget general-purpose platform. For e-commerce, Drip may justify the premium. For general email, Moosend saves significant money.

Key Differences

The main things that set these tools apart

Price
Moosend wins

Moosend costs $32/month. Drip costs $154/month. That is nearly 5x the price. If you do not need e-commerce automation, Moosend saves $1,464/year.

E-commerce Automation
Drip wins

Drip is built for e-commerce with behavioral targeting, revenue attribution, and customer lifecycle automation. Moosend has basic e-commerce features. For online stores, Drip is significantly more capable.

Behavioral Targeting
Drip wins

Drip tracks detailed customer behavior across your site and uses it for sophisticated targeting. Moosend has basic behavioral features. Data-driven e-commerce marketers gain significant insight from Drip.

Simplicity
Moosend wins

Moosend is simpler to learn and use. Drip's power requires more setup and learning. For basic email marketing, Moosend is faster to get started.

Pricing Comparison

At 10,000 subscribers

Moosend
$32/month

Pro plan, unlimited emails, all features

Visit Moosend
Drip
$154/month

All features included at every tier

Visit Drip
Sequenzy

The SaaS alternative

$49/month

Subscriber-based, Stripe integration, SaaS-focused

Feature Comparison

Side-by-side feature breakdown

Feature
Moosend
Drip
Sequenzy
E-commerce Features
Shopify integration
Basic
Deep native
Revenue tracking
Basic
Per-campaign attribution
Stripe MRR
Customer lifetime value
Built-in
Stripe-based
Product recommendations
Basic
Abandoned cart
Basic
Advanced workflows
Automation
Visual workflow builder
Good
Excellent
Behavioral triggers
Basic
Advanced
Event-based
Dynamic content
Basic
Advanced
Split testing in flows
Limited
Built-in
All features at every tier
Segmentation
Behavioral segments
Basic
Advanced
Event-based
Purchase-based segments
Basic
Deep
Subscription-based
Site tracking
Basic
Comprehensive
Event tracking
Scoring
Engagement scoring
Pricing
Price at 10k
$32/month
$154/month
$49/month
Email sends
Unlimited
Unlimited
Unlimited
Free trial
30 days
14 days
14 days

Best For

When to choose each tool

Choose Moosend if you...
  • Non-e-commerce businesses
  • Budget-focused email marketing
  • Simple newsletter needs
  • Basic automation requirements
  • Teams prioritizing simplicity
Choose Drip if you...
  • E-commerce stores on Shopify
  • Data-driven online retailers
  • Behavior-based marketing strategies
  • Stores needing revenue attribution
  • Serious e-commerce operations
Choose Sequenzy if you...
  • SaaS companies (not e-commerce)
  • Founders building on Stripe
  • Software businesses needing billing-aware automation
  • Teams seeking unified transactional + marketing

E-commerce vs SaaS: Different Platforms

Sequenzy Is for SaaS, Not E-commerce

Drip specializes in e-commerce. Sequenzy is built for SaaS. If you sell products through Shopify, consider Drip. If you sell software subscriptions through Stripe, consider Sequenzy.

Stripe vs Shopify

Drip integrates with Shopify for behavior tracking and revenue attribution. Sequenzy integrates with Stripe for trial expiry, subscription management, and churn prevention. Different platforms for different business models.

Better Value for SaaS

At $49/month for 10,000 subscribers (120k emails), Sequenzy costs a third of Drip. SaaS companies get relevant automation without paying for e-commerce features.

Try Sequenzy Free

Overview

Moosend and Drip are in different categories despite both being email marketing platforms. Moosend is a budget general-purpose tool. Drip is a premium e-commerce automation platform.

The nearly 5x price difference ($32 vs $154) reflects fundamentally different capabilities for online stores.

The E-commerce Gap

Drip offers capabilities Moosend lacks:

  • Behavioral Tracking: Comprehensive site tracking for understanding customer behavior
  • Revenue Attribution: Per-campaign revenue tracking with customer lifetime value
  • Advanced Automation: Sophisticated workflows with behavioral triggers and split testing
  • Dynamic Content: Personalized email content based on customer data
  • Engagement Scoring: Automatically identify most engaged customers

Moosend has basic email marketing with simple e-commerce features.

The Price Reality

Moosend costs $32/month for 10,000 subscribers. Drip costs $154/month.

That is $1,464/year difference. Significant money. But for e-commerce stores, Drip's behavioral targeting and revenue insights can drive ROI that exceeds the cost.

If you do not run e-commerce, Moosend makes financial sense.

Automation Depth

Drip's automation is more sophisticated:

  • More behavioral triggers based on site activity
  • Split testing within workflows
  • Advanced dynamic content
  • Better segmentation options

Moosend's automation handles basic sequences well but lacks depth for complex e-commerce journeys.

Revenue Tracking

Drip attributes revenue to specific campaigns and automation workflows. You can see which emails drive sales and calculate ROI.

Moosend has basic tracking but not the granular attribution Drip provides. For data-driven e-commerce marketing, Drip's insights are valuable.

The Decision

Choose Moosend when: You do not run e-commerce, budget is priority, or you need basic email marketing. Solid value for general use.

Choose Drip when: You run an e-commerce store and want behavioral automation, revenue attribution, and sophisticated targeting. The premium may pay for itself through better results.

For SaaS Companies

Neither Moosend nor Drip is built for SaaS.

Moosend is too basic. Drip is built for e-commerce, not subscriptions. You would pay premium prices for product recommendations while lacking trial expiry automation.

Sequenzy offers Stripe integration for subscription-aware automation. At $49/month for 10k subscribers, it costs a third of Drip while providing features actually relevant to software businesses: trial expiry, plan upgrades, failed payment recovery.

Frequently Asked Questions

Drip is built for e-commerce with behavioral tracking, revenue attribution, and sophisticated automation. The premium reflects specialized capabilities for online stores that drive measurable revenue.

For general email marketing, yes. For e-commerce automation, not really. Drip's behavioral targeting and revenue tracking are in a different category. Moosend works for basic email but cannot replace Drip for serious e-commerce.

Moosend has basic revenue tracking. Drip has detailed per-campaign revenue attribution with customer lifetime value. For data-driven e-commerce, Drip provides better insights.

Drip has more sophisticated automation with better behavioral triggers, split testing, and dynamic content. Moosend's automation is good for the price but less powerful. For complex workflows, Drip wins.

Yes, Moosend has basic Shopify integration. It works for simple email campaigns but lacks Drip's deep behavioral tracking and e-commerce-specific workflows.

No. Drip only offers a 14-day free trial. Moosend has a 30-day trial. Neither has a permanent free tier.

For e-commerce stores that will use behavioral automation and revenue tracking, likely yes. The insights and targeting capabilities can drive significant ROI. For basic email marketing, the premium is not justified.

Yes. Export contacts from Moosend and import into Drip. Connect your e-commerce platform for behavior data. Rebuild and enhance automations using Drip's advanced triggers.

Moosend is simpler because it has fewer features. Drip's power requires more setup and learning. For basic email, Moosend is faster. For e-commerce automation, expect a learning curve with Drip.

No. Drip is built for e-commerce, not SaaS. You would pay premium prices for product recommendations and cart abandonment features that do not apply to software. SaaS companies should consider platforms with Stripe integration.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com