MauticvsDrip

Mautic vs Drip

Self-hosted flexibility vs e-commerce focus

TL;DR

Mautic is open-source and self-hosted, offering unlimited contacts and general-purpose automation but requiring technical skills. Drip is purpose-built for e-commerce with revenue tracking, store integrations, and customer journey automation. Choose Mautic if you have developers and general automation needs. Choose Drip if you run an e-commerce store.

Key Differences

The main things that set these tools apart

E-commerce Specialization
Drip wins

Drip is built for e-commerce stores with revenue tracking, store integrations, and customer lifecycle automation. Mautic is general-purpose. For e-commerce, Drip has the advantage.

General Automation
Mautic wins

Mautic has more advanced general automation features like sophisticated lead scoring, landing pages, and forms. Drip focuses on e-commerce workflows. For non-e-commerce use cases, Mautic is more flexible.

Technical Requirements
Drip wins

Drip works out of the box with your e-commerce store. Mautic requires server setup, configuration, and ongoing maintenance. Drip is dramatically easier to get started with.

Cost Structure

Drip is $184/month at 10,000 contacts with all features. Mautic self-hosted costs hosting plus email services. For e-commerce, Drip's simplicity often justifies the cost.

Pricing Comparison

At 10,000 contacts

Mautic
$0+/month

Self-hosted is free. Cloud from $500/mo. Add hosting and sending costs.

Visit Mautic
Drip
$184/month

All features included at every tier.

Visit Drip
Sequenzy

The SaaS alternative

$49/month

Best for SaaS, Stripe integration, 10k contacts.

Feature Comparison

Side-by-side feature breakdown

Feature
Mautic
Drip
Sequenzy
E-commerce Features
Revenue Tracking
Basic
Per-campaign attribution
Stripe MRR
Shopify Integration
Via plugins
Deep integration
WooCommerce Integration
Via plugins
Deep integration
Abandoned Cart
Requires setup
Built-in
Browse Abandonment
With tracking setup
Built-in
Marketing Automation
Visual Workflow Builder
Lead Scoring
Advanced
Basic
Behavioral Triggers
Advanced
E-commerce focused
Events + Stripe
Website Tracking
Dynamic Content
Technical & Control
Self-Hosted Option
Open Source
All Features Included
Yes (self-hosted)
Yes, every tier
Setup Complexity
High
Low
Low
General Features
Email Builder
Basic
Good
Modern
A/B Testing
Forms
Landing Pages

Best For

When to choose each tool

Choose Mautic if you...
  • Technical teams with development resources
  • Non-e-commerce businesses needing automation
  • Organizations with data sovereignty requirements
  • Large contact lists at any business type
  • Agencies needing white-label solutions
Choose Drip if you...
  • E-commerce stores on Shopify or WooCommerce
  • Businesses wanting revenue attribution per campaign
  • Teams needing abandoned cart and browse abandonment
  • E-commerce marketers without technical staff
  • Stores wanting all features without tier restrictions
Choose Sequenzy if you...
  • SaaS companies with Stripe billing
  • Software businesses, not e-commerce
  • Teams wanting subscription event automation

Note: Sequenzy Is for SaaS, Not E-commerce

Different Business Model Focus

Drip tracks product orders. Sequenzy tracks MRR and subscriptions. If you sell software subscriptions, not physical products, Sequenzy's metrics are more relevant.

Stripe vs Shopify

Drip integrates with Shopify and WooCommerce. Sequenzy integrates with Stripe. Choose based on your payment infrastructure.

SaaS-Specific Triggers

Trial endings, subscription changes, and payment failures matter for SaaS. Sequenzy has these; Drip focuses on cart and browse events.

Try Sequenzy Free

Overview

Mautic and Drip approach marketing automation from different angles. Mautic is general-purpose open-source software. Drip is purpose-built for e-commerce. The right choice depends entirely on your business type. See our detailed Drip comparison for more e-commerce alternatives.

E-commerce vs General Purpose

Drip was built for e-commerce from day one. Revenue tracking per campaign, abandoned cart automation, browse abandonment, and deep Shopify/WooCommerce integrations are all native. Mautic can do e-commerce marketing but requires significant setup. If you run an online store, Drip has the edge.

Automation Capabilities

For general marketing automation, Mautic has more advanced features. Lead scoring, landing page builder, and sophisticated behavioral triggers work across any business type. Drip's automation is powerful but e-commerce-focused. For B2B or non-e-commerce use cases, Mautic offers more flexibility.

Technical Reality

Drip works immediately with your store. Connect Shopify or WooCommerce, and you are tracking revenue. Mautic requires server setup, integration configuration, and technical maintenance. The time-to-value difference is significant.

Cost Analysis

Drip is $184/month at 10,000 contacts. All features included. Mautic self-hosted requires hosting and email services but no per-contact fees. For e-commerce stores where Drip's features save time, the cost is often justified.

For SaaS Companies

Neither is ideal for SaaS. Drip focuses on e-commerce orders; Mautic requires custom development for subscription billing. Sequenzy was built for SaaS with Stripe integration that tracks MRR and subscription events. Check our pricing page.

Frequently Asked Questions

It can work with significant setup. You need to configure store integrations, tracking, and automation from scratch. Drip has all this built in. For e-commerce, Drip is usually the better choice.

No, Drip offers a 14-day free trial only. Mautic self-hosted is free but requires technical setup and hosting costs.

Drip, by design. It shows revenue per campaign, per automation, and per customer. Mautic can track revenue but requires more configuration.

Yes, with proper integration and setup. Drip has abandoned cart automation built in with store integrations. Mautic requires more work to achieve the same result.

For e-commerce stores, often yes. The revenue tracking and pre-built e-commerce workflows save time. For non-e-commerce, Drip is not the right tool anyway.

Mautic has more B2B-friendly features like lead scoring and general-purpose automation. Drip is designed for B2C e-commerce. For B2B, Mautic is the better fit.

Export subscribers from Drip with all custom fields and tags. Set up Mautic on your server. Import contacts and map properties. Rebuild your e-commerce automations, noting that you will need to configure store integrations manually. Set up tracking and revenue attribution from scratch.

Export contacts from Mautic. Create your Drip account and import subscribers. Connect your e-commerce store directly to Drip. Rebuild automations using Drip's e-commerce templates. You will gain features like browse abandonment and revenue tracking. Note that landing pages will need a separate solution.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

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Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com