Overview

Marketo and Omnisend serve entirely different markets. Marketo is enterprise B2B marketing automation. Omnisend is e-commerce email and SMS. For our take on each, see our Marketo comparison and Omnisend comparison.

Wrong Comparison, Right Question

If you're comparing Marketo and Omnisend, the real question is probably: "Do I need enterprise marketing automation?" For e-commerce businesses, the answer is almost always no. Omnisend gives you everything an online store needs at a fraction of the price.

Omnisend's E-commerce Focus

Omnisend is built for online stores. Pre-built abandoned cart flows, product recommendations, browse abandonment, post-purchase series, SMS marketing — all designed to drive e-commerce revenue. You can launch automated workflows in minutes, not months.

Marketo's Enterprise Focus

Marketo is built for B2B marketing teams with Salesforce, complex sales cycles, and the need for multi-touch attribution. If that describes your business, Marketo delivers. But it's a completely different tool for a completely different problem.

The Sequenzy Alternative

For SaaS founders selling subscriptions (not B2B enterprise deals or physical products), Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month.