Overview

Marketo and GetResponse serve vastly different market segments. Marketo is enterprise marketing automation at enterprise prices. GetResponse is an affordable all-in-one marketing platform with email, automation, webinars, and landing pages. For our take on each, see our Marketo comparison and GetResponse comparison.

The 14x Price Reality

At 10,000 contacts, GetResponse costs $65.60/month. Marketo costs $895/month. That's $9,952/year in savings — before factoring in Marketo's CRM costs and implementation fees. For most businesses, GetResponse provides more than enough capability at a fraction of the cost.

GetResponse's Unique Webinar Advantage

GetResponse is the only major email platform with built-in webinar hosting. Create registration pages, host live webinars, run automated webinars — all integrated with your email automation. This replaces a separate $100-200/month webinar tool, making GetResponse's total value even more compelling.

When Marketo's Enterprise Features Matter

Marketo justifies its price for enterprise B2B with Salesforce, 6+ month sales cycles, and the need for multi-touch attribution across complex buying committees. If your CMO needs to attribute revenue across 50 touchpoints, Marketo delivers. GetResponse doesn't compete here.

The Sequenzy Alternative

For SaaS founders, neither platform is ideal. Sequenzy combines transactional email and marketing campaigns with native Stripe integration — purpose-built for subscription businesses at $49/month.