Overview

Marketo and Drip serve completely different business models. Marketo is enterprise B2B marketing automation. Drip is e-commerce CRM and email automation. For our take on each, see our Marketo comparison and Drip comparison.

Different Businesses, Different Platforms

This comparison exists because people search for it, but these platforms rarely compete head-to-head. Marketo serves companies selling $10K-500K B2B deals through sales teams. Drip serves e-commerce brands selling products through Shopify stores. The overlap is minimal.

Drip's E-commerce Strength

Drip excels at tracking revenue per email, automating abandoned cart flows, integrating deeply with Shopify and WooCommerce, and showing exactly which automations drive sales. It's built by and for e-commerce operators who care about revenue attribution at the email level.

Marketo's Enterprise B2B Strength

Marketo excels at multi-touch attribution across long sales cycles, predictive lead scoring, ABM campaigns, and enterprise-scale operations. It's built for marketing teams with budgets and dedicated marketing ops.

The Sequenzy Alternative

For SaaS founders selling software subscriptions (not enterprise B2B deals or physical products), Sequenzy combines transactional email and marketing campaigns with native Stripe integration at $49/month.