Overview

Marketo and Brevo (formerly Sendinblue) are at opposite ends of the marketing automation spectrum. Marketo is enterprise-grade with enterprise pricing. Brevo democratizes multi-channel marketing at prices any business can afford. For our take on each, see our Marketo comparison and Brevo comparison.

The 36x Price Question

At 10,000 contacts, Brevo costs $25/month. Marketo costs $895/month. That's a $10,440/year difference — before factoring in Marketo's CRM costs and implementation fees. The question isn't whether Marketo has more features. It does. The question is whether those features are worth 36x the price for your business.

Brevo's Multi-Channel Value

Brevo packages email, SMS, WhatsApp, and live chat into one platform at SMB prices. You can run email campaigns, send transactional messages, chat with website visitors, and send SMS promotions — all from one dashboard. Marketo focuses on email and web but lacks native SMS and chat.

When Marketo's Enterprise Features Matter

Marketo justifies its price for specific use cases: enterprise B2B companies with Salesforce, 6+ month sales cycles, and the need to prove which of 50 marketing touchpoints drove a $200K deal. If your VP of Marketing presents to the board on marketing attribution, Marketo delivers.

The Sequenzy Alternative

For SaaS founders, neither platform is ideal. Sequenzy combines transactional email and marketing campaigns with native Stripe integration — purpose-built for subscription businesses at $49/month.