Overview
Mailmodo and Omnisend serve different markets with different innovations. Mailmodo is a YC-backed platform bringing AMP technology to email across industries. Omnisend is built specifically for e-commerce with deep Shopify/WooCommerce integration and omnichannel messaging. See our Mailmodo comparison and Omnisend analysis for more context.
The choice depends heavily on whether you're running an e-commerce store.
E-commerce vs General Marketing
Omnisend is purpose-built for e-commerce. Deep Shopify and WooCommerce integration. Native abandoned cart flows. Browse abandonment triggers. Product recommendations. Product pickers in emails. Revenue tracking per campaign.
Mailmodo works for any industry. Its AMP emails can enhance e-commerce engagement with interactive elements, but it lacks the specialized commerce features that make Omnisend powerful for online stores.
AMP vs Omnichannel
These platforms innovate in different directions.
Mailmodo bets on AMP technology - forms, surveys, and quizzes that work inside the email. This reduces friction for engagement but only works in Gmail and Yahoo Mail (roughly 50-60% of consumer lists).
Omnisend bets on omnichannel - email, SMS, and web push notifications from one platform. Standard emails that work everywhere, plus additional channels to reach customers where they are.
The Client Support Factor
Omnisend emails work in every email client. Outlook, Apple Mail, Gmail, Yahoo - all receive full-featured emails.
Mailmodo's AMP features only work in Gmail and Yahoo Mail. Other clients receive a fallback HTML version without interactive elements. For e-commerce with diverse customer bases, this limitation matters.
Pricing: $59 vs $78
Omnisend costs $59/month at 10k subscribers. Mailmodo costs $78/month.
Omnisend's price also includes SMS credits and push notifications. For omnichannel marketing, you're getting more channels for less money.
When Each Platform Shines
Choose Mailmodo when: You're not e-commerce. You want interactive email engagement. Your audience is Gmail-heavy. Survey and feedback collection is a priority.
Choose Omnisend when: You run an e-commerce store. You want email + SMS + push in one platform. You need abandoned cart and browse abandonment automation. Universal email client support matters.
For SaaS Companies
Neither platform is ideal for SaaS. Omnisend is built for product-based e-commerce. Mailmodo's AMP emails don't address subscription management.
For Stripe integration and subscription-aware automation, consider Sequenzy at $49/month. It lacks e-commerce features but offers what SaaS companies actually need.