Overview

Klaviyo and GetResponse approach email marketing differently. Klaviyo is a specialist, laser-focused on e-commerce with the best Shopify integration and predictive analytics available. GetResponse is a generalist, offering email, webinars, landing pages, and funnels in one affordable package. See our detailed Klaviyo comparison and GetResponse comparison.

E-commerce Specialist vs Marketing Generalist

Klaviyo does one thing exceptionally well: e-commerce email marketing. Every feature is built around shopping behavior, purchase data, and revenue generation. For online stores, this specialization translates to higher email revenue.

GetResponse does many things well. Email marketing, webinars, landing pages, sales funnels, and even a website builder are included. For businesses that need multiple marketing tools, this integration is valuable.

The Webinar Factor

GetResponse's built-in webinar platform is a significant differentiator. You can host live webinars, create on-demand recordings, and build automated webinar funnels. This eliminates the need for separate webinar software.

Klaviyo does not offer webinars. If webinars are part of your marketing strategy, you would need a separate tool, adding cost and complexity.

E-commerce Capabilities

For e-commerce specifically, Klaviyo is substantially better. Its Shopify integration syncs everything in real-time. Predictive analytics tell you which customers are likely to purchase and when. Product recommendations are personalized automatically.

GetResponse can integrate with e-commerce platforms, but the depth is not comparable. Basic abandoned cart emails work, but you miss the sophisticated features that drive serious e-commerce revenue.

Pricing Comparison

At 10,000 subscribers, Klaviyo costs $150/month. GetResponse costs $59/month. That is a 2.5x difference. For businesses outside e-commerce, GetResponse's lower price combined with more diverse features makes it the better value.

For e-commerce businesses, Klaviyo's premium typically pays for itself through higher email revenue. The ROI calculation depends on your email program's revenue generation.

The Verdict

Choose Klaviyo if you run an e-commerce store and want the best tools to maximize email revenue. The specialized features justify the premium.

Choose GetResponse if you need an all-in-one marketing platform with webinars, landing pages, and funnels at an affordable price. It handles most marketing needs well.

For SaaS Companies

Neither is ideal for SaaS. Klaviyo is e-commerce focused. GetResponse is marketing generalist. Sequenzy is built specifically for SaaS with Stripe integration, subscription-aware automation, and pricing that makes sense for software startups.