Overview
GetResponse and HubSpot operate in different leagues. GetResponse is an email marketing platform with webinars and funnels at accessible prices. HubSpot is an enterprise marketing, sales, and service platform. See our HubSpot comparison for more details.
The 13x price difference tells the story of their different target markets.
Pricing reality
At 10,000 contacts, GetResponse costs $59/month. HubSpot Marketing Hub Professional starts around $800/month for comparable automation and marketing features.
HubSpot does offer lower tiers and a free CRM, but the marketing automation and features that compete with GetResponse require Professional tier. Annual contracts are often required.
Use-case matchups
| Need | Better fit | Why |
|---|---|---|
| Affordable webinar-led marketing | GetResponse | GetResponse includes webinars, landing pages, funnels, and email at the lower benchmark. |
| Full CRM-led revenue operations | HubSpot | HubSpot connects marketing, sales, CRM, reporting, and service workflows. |
| SMB campaign execution without enterprise overhead | GetResponse | It is built for marketer-owned execution at a fraction of HubSpot's Professional-tier cost. |
| Sales visibility and attribution | HubSpot | Shared CRM records, pipeline data, and reporting are the reason to pay the premium. |
| SaaS billing lifecycle email | Sequenzy | Sequenzy is relevant when Stripe-triggered subscription email is the core requirement. |
Best Fit by Revenue Operations Stage
Best email marketing tool for affordable webinar-led growth
GetResponse is the better fit when a lean marketing team needs webinars, funnels, landing pages, and campaigns without adopting an enterprise CRM suite. It keeps acquisition execution affordable and marketer-owned.
Best marketing platform for CRM-led revenue operations
HubSpot is the better fit when marketing, sales, service, pipeline reporting, attribution, and CRM records need to live in one operating system. The cost is justified by organizational complexity, not by email sending alone.
Best email platform for SaaS billing lifecycle automation
Sequenzy is the better fit when the central requirement is Stripe-triggered lifecycle email. It is not a CRM suite, but it is more direct for subscription states, payment events, and product-triggered messages.
Where GetResponse Wins
Built-in Webinars: GetResponse has native webinar hosting for up to 500 attendees. HubSpot requires external tools like Zoom. For webinar-based marketing, GetResponse is more integrated.
Price: At 13x cheaper, GetResponse is accessible to growing businesses. HubSpot targets enterprises with enterprise budgets.
Conversion Funnels: 30+ ready-made funnel templates. GetResponse is designed for marketers who want to execute without enterprise complexity.
Where HubSpot Wins
CRM Depth: Enterprise-grade with multiple pipelines, forecasting, and deep sales integration. GetResponse's CRM is basic by comparison.
Enterprise Features: Multi-touch attribution, custom objects, advanced reporting, and compliance features for large organizations.
Sales Alignment: Tight integration between marketing and sales teams. This is HubSpot's core strength.
The Different Markets
GetResponse serves growing businesses, coaches, educators, and SMBs who need solid marketing with webinars at reasonable prices.
HubSpot serves enterprises that need a complete business platform with marketing as one component, and have budgets to match.
For SaaS Companies
Neither is built specifically for SaaS. HubSpot has SaaS customers but charges enterprise prices. GetResponse is affordable but lacks subscription awareness.
If you're running a SaaS company and want automation that triggers based on Stripe events, consider Sequenzy at $49/month. It costs a fraction of HubSpot while offering SaaS-specific features neither platform has.
The Scale Question
GetResponse and HubSpot serve different stages of business growth. GetResponse's $59/month handles marketing well for SMBs with up to 50,000 contacts. HubSpot's Marketing Hub Professional at $800+/month serves enterprises needing CRM integration, sophisticated reporting, and multi-team collaboration. The gap between them is not just price - it is organizational complexity. Most businesses start with tools like GetResponse and migrate to HubSpot when their sales and marketing operations require enterprise infrastructure.
CRM as the Differentiator
HubSpot's core advantage is not marketing - it is the CRM that connects marketing to sales. When marketing and sales share a single customer record, the entire revenue operation becomes more efficient. Sales reps see which emails a lead opened, which webinars they attended, and which pages they visited. This visibility does not exist when using GetResponse alongside a separate CRM. For companies where sales and marketing alignment drives revenue, HubSpot's integrated approach has genuine value that justifies the premium.
The Free CRM Entry Point
HubSpot offers a free CRM tier that includes basic email marketing capabilities. This creates an interesting entry point - start with free CRM, add marketing capabilities as you grow. GetResponse has no free tier. For startups that want CRM from day one with the option to add marketing later, HubSpot's free tier provides a growth path that GetResponse cannot match.
Review signals
The reviews cited for GetResponse emphasize webinar value, lower cost, and the tradeoff that teams can outgrow its CRM depth. The HubSpot reviews emphasize connected CRM, sales, and marketing workflows, while also calling out the steep Professional-tier cost. Read those signals as a scope warning: this is not only an email-tool decision, it is a decision about whether marketing should live inside a broader CRM operating system.
Migration checklist
| Migration area | Moving toward GetResponse | Moving toward HubSpot |
|---|---|---|
| Contacts and fields | Export contacts, tags, consent fields, and webinar attendance data from the current platform. | Map contacts, companies, lifecycle stages, owners, custom properties, and consent fields into the CRM model. |
| Automation | Rebuild email flows, webinar follow-ups, funnels, and lead nurturing sequences. | Rebuild workflows with CRM triggers, sales handoff rules, lead scoring, and attribution dependencies. |
| Webinars and events | Verify attendee limits, registration pages, reminder emails, recordings, and payment setup. | Plan the external webinar integration and decide how attendee activity syncs back to HubSpot. |
| Sales process | Keep a separate CRM if pipeline management matters. | Audit pipelines, deal stages, forms, meetings, and sales notifications before launch. |
| Reporting | Confirm campaign, landing page, funnel, and webinar reporting covers your KPIs. | Recreate dashboards for source attribution, lifecycle conversion, sales influence, and revenue reporting. |
Decision checklist
- Choose GetResponse if webinars, funnels, and lower monthly cost matter more than enterprise CRM depth.
- Choose HubSpot if marketing email must connect to sales records, pipelines, attribution, and multi-team revenue operations.
- Choose Sequenzy if the core job is SaaS lifecycle email tied to Stripe events rather than webinars or a full CRM suite.