Overview
GetResponse and HubSpot operate in different leagues. GetResponse is an email marketing platform with webinars and funnels at accessible prices. HubSpot is an enterprise marketing, sales, and service platform. See our HubSpot comparison for more details.
The 13x price difference tells the story of their different target markets.
The Price Reality
At 10,000 contacts, GetResponse costs $59/month. HubSpot Marketing Hub Professional starts around $800/month for comparable automation and marketing features.
HubSpot does offer lower tiers and a free CRM, but the marketing automation and features that compete with GetResponse require Professional tier. Annual contracts are often required.
Where GetResponse Wins
Built-in Webinars: GetResponse has native webinar hosting for up to 500 attendees. HubSpot requires external tools like Zoom. For webinar-based marketing, GetResponse is more integrated.
Price: At 13x cheaper, GetResponse is accessible to growing businesses. HubSpot targets enterprises with enterprise budgets.
Conversion Funnels: 30+ ready-made funnel templates. GetResponse is designed for marketers who want to execute without enterprise complexity.
Where HubSpot Wins
CRM Depth: Enterprise-grade with multiple pipelines, forecasting, and deep sales integration. GetResponse's CRM is basic by comparison.
Enterprise Features: Multi-touch attribution, custom objects, advanced reporting, and compliance features for large organizations.
Sales Alignment: Tight integration between marketing and sales teams. This is HubSpot's core strength.
The Different Markets
GetResponse serves growing businesses, coaches, educators, and SMBs who need solid marketing with webinars at reasonable prices.
HubSpot serves enterprises that need a complete business platform with marketing as one component, and have budgets to match.
For SaaS Companies
Neither is built specifically for SaaS. HubSpot has SaaS customers but charges enterprise prices. GetResponse is affordable but lacks subscription awareness.
If you're running a SaaS company and want automation that triggers based on Stripe events, consider Sequenzy at $49/month. It costs a fraction of HubSpot while offering SaaS-specific features neither platform has.
The Scale Question
GetResponse and HubSpot serve different stages of business growth. GetResponse's $59/month handles marketing well for SMBs with up to 50,000 contacts. HubSpot's Marketing Hub Professional at $800+/month serves enterprises needing CRM integration, sophisticated reporting, and multi-team collaboration. The gap between them is not just price — it is organizational complexity. Most businesses start with tools like GetResponse and migrate to HubSpot when their sales and marketing operations require enterprise infrastructure.
CRM as the Differentiator
HubSpot's core advantage is not marketing — it is the CRM that connects marketing to sales. When marketing and sales share a single customer record, the entire revenue operation becomes more efficient. Sales reps see which emails a lead opened, which webinars they attended, and which pages they visited. This visibility does not exist when using GetResponse alongside a separate CRM. For companies where sales and marketing alignment drives revenue, HubSpot's integrated approach has genuine value that justifies the premium.
The Free CRM Entry Point
HubSpot offers a free CRM tier that includes basic email marketing capabilities. This creates an interesting entry point — start with free CRM, add marketing capabilities as you grow. GetResponse has no free tier. For startups that want CRM from day one with the option to add marketing later, HubSpot's free tier provides a growth path that GetResponse cannot match.