CouriervsLoops

Courier vs Loops

Notification infrastructure vs purpose-built SaaS email

TL;DR

Courier is notification infrastructure — routing messages across channels through providers. Loops is a modern email platform built specifically for SaaS companies. Loops wins for SaaS email. Courier wins for multi-channel notification routing.

Key Differences

The main things that set these tools apart

SaaS Email vs Notification Infrastructure
Loops wins

Loops is designed for SaaS email — event-driven automations, product email workflows, modern interface for product teams. Courier is generic notification infrastructure. For SaaS email, Loops is purpose-built.

Multi-channel
Courier wins

Courier handles push, SMS, Slack, in-app, and more. Loops is email-only. If your SaaS needs push and SMS alongside email, Courier provides the infrastructure.

Simplicity for Email
Loops wins

Loops is direct — integrate and send email in minutes. Courier requires configuring both Courier and a separate email provider. For email, Loops is dramatically simpler.

Email Quality
Loops wins

Loops has a beautiful email editor, modern templates, and a clean interface designed for product teams. Courier has a template designer focused on notifications, not marketing emails.

Pricing Comparison

At 5,000 contacts

Courier
$0-99+/month

Free up to 10k notifications/month. Business from $99/mo. Plus email provider costs.

Visit Courier
Loops
$49/month

Scale plan. 5k contacts, transactional + marketing, unlimited sends.

Visit Loops
Sequenzy

The SaaS alternative

$19/month

1k subscribers, unlimited emails, transactional + marketing, Stripe integration.

Feature Comparison

Side-by-side feature breakdown

Feature
Courier
Loops
Sequenzy
SaaS Email
Email Delivery
Via third-party providers
Direct
Direct
Marketing Campaigns
Built-in
Built-in
Event-driven Automations
No (routing only)
Product event triggers
Event + Stripe triggers
User Properties
Basic attributes
Native user/company data
Subscriber attributes
Multi-channel
Push Notifications
Yes (via providers)
SMS
Yes (via providers)
In-app
Notification feed
Channel Routing
Intelligent fallback
Email only
Email only
Experience
UI/UX
Developer-focused dashboard
Beautiful, modern interface
Clean, modern
Free Tier
10k notifications/month
1,000 contacts
100 subscribers
Setup for Email
Configure Courier + email provider
Direct integration (minutes)
Direct integration
SaaS Focus
Generic notifications
Purpose-built for SaaS
Purpose-built for SaaS

Best For

When to choose each tool

Choose Courier if you...
  • SaaS apps needing multi-channel notifications
  • Engineering teams building notification routing
  • Products needing push + email + SMS
Choose Loops if you...
  • SaaS companies wanting unified product email
  • Teams wanting event-driven automations
  • Startups wanting a modern, beautiful email platform
Choose Sequenzy if you...
  • SaaS founders needing Stripe-integrated email
  • Teams wanting AI-generated sequences

When to Consider Sequenzy Instead

Stripe Integration

Loops doesn't have native Stripe integration. Sequenzy syncs with Stripe for subscription-aware automation — trial expiry, failed payments, upgrades — at $19/month starting price.

Try Sequenzy Free

Overview

Courier and Loops serve SaaS companies differently. Loops is a modern email platform purpose-built for SaaS. Courier is notification infrastructure for routing messages across channels. For our take on each, see our Courier comparison.

Loops for SaaS Email

Loops was designed from scratch for SaaS companies — event-driven automations triggered by product usage, beautiful email editor, and modern interface for product teams. For SaaS email specifically, Loops is purpose-built. Courier is generic notification routing.

Courier for Multi-channel

Courier's value is routing notifications across push, SMS, email, Slack, and in-app from one API. If your SaaS needs more than email — push for mobile, SMS for critical alerts — Courier provides the infrastructure.

The Sequenzy Alternative

For SaaS founders wanting transactional email and marketing campaigns with native Stripe integration, Sequenzy offers subscription-aware automation at $49/month — with AI-generated sequences.

Frequently Asked Questions

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Start Free TrialSee All Features

Related Comparisons

Courier vs Resend

Compare these two popular email tools

Courier vs Customer.io

Compare these two popular email tools

Courier vs SendGrid

Compare these two popular email tools

Courier vs Knock

Compare these two popular email tools

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 3k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (2,500 emails/month)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com