Real-World Experience: Who Actually Wins?

I've tested both platforms extensively, and here's what you need to know beyond the feature comparison.

Campaigner is legitimately powerful. The automation builder lets you create complex workflows that would require custom code in most platforms. I built a multivariate test with 5 subject line variants and 3 content versions (15 combinations) in about 20 minutes. The reporting showed me exactly which combination performed best for different segments. If you're an e-commerce brand running sophisticated campaigns, this level of control matters.

But you pay for that power. At $179/mo for 10k contacts, it's expensive. And the interface feels like it was designed for marketing agencies, not founders. I spent 30 minutes trying to figure out how to add a simple automation trigger. The learning curve is real.

Constant Contact is the opposite experience. I had a campaign designed and sent within 10 minutes of signing up. The editor is intuitive, templates are easy to customize, and everything just works. When I couldn't figure out how to segment by location, I called support and they walked me through it in 5 minutes. That level of support matters when you're learning.

The tradeoff is limited automation. You can build basic welcome series and drip campaigns, but anything requiring branching logic or sophisticated triggers won't work. For newsletters and simple automation, it's great. For complex customer journeys, it's limiting.

For SaaS companies, both platforms miss the mark. Neither integrates natively with Stripe, so you can't trigger emails based on subscription events (trial ending, payment failed, churn). You'd need to set up Zapier workflows or build custom webhooks, which adds complexity and cost. Learn more about email marketing automation purpose-built for SaaS.

Where Campaigner Actually Wins

Let's be honest about Campaigner's strengths:

Multivariate testing is legitimately enterprise-grade. Most platforms offer simple A/B testing (2 variants). Campaigner lets you test multiple subject lines, sender names, and content versions simultaneously. For high-volume senders optimizing conversion rates, this is worth the cost.

Template library is massive. 900+ professional templates covering every industry and use case. If you're a marketing agency sending campaigns for multiple clients, you'll find templates that match each brand. Constant Contact's 200+ templates are fine, but more limited.

E-commerce automation is sophisticated. Product recommendations based on purchase history, abandoned cart workflows with dynamic product images, post-purchase upsells—it's all built in. If you're running a Shopify or Magento store, Campaigner handles complex e-commerce flows that Constant Contact can't match.

Segmentation is granular. You can segment by any field, combine conditions with AND/OR logic, and create dynamic segments that update in real-time. Constant Contact's segmentation works for basic use cases but lacks the depth for advanced targeting.

Where Constant Contact Actually Wins

Ease of use is unmatched. I onboarded a non-technical client who built and sent their first campaign in under 20 minutes. The editor is drag-and-drop simple, and the interface doesn't overwhelm you with options. If you're not a professional marketer, this matters more than advanced features you won't use.

Phone support is a game-changer. When I needed help with deliverability, I called support and spoke with someone in 2 minutes. They reviewed my account, identified the issue (missing DKIM authentication), and walked me through the fix. Campaigner has support, but it's less responsive and not available by phone on lower tiers.

Event management is built in. RSVP forms, registration pages, ticketing—it's all included. If you're a nonprofit, membership organization, or local business running events, Constant Contact's event features save you from needing a separate tool like Eventbrite.

Social media tools extend your reach. You can publish posts to Facebook and Instagram directly from Constant Contact, track engagement, and repurpose email content as social posts. Campaigner doesn't include this, so you'd need a separate social media tool.

Honest Limitations of Both Platforms

Neither platform offers transactional emails. If you're a SaaS company sending password resets, receipts, or account notifications, you'll need a separate service. That means managing two platforms, two sets of analytics, and potential deliverability issues from split sender reputation. Check out how transactional email works.

Neither integrates natively with Stripe. SaaS companies rely on subscription events to trigger emails (trial ending, upgrade, churn). Both platforms require Zapier or custom webhooks, which adds complexity. Sequenzy's native Stripe integration handles this automatically. See our Stripe integration guide for details.

No AI email generation. You're writing all copy and designing all layouts manually. This takes time, especially if you're not a copywriter. Sequenzy's AI generates complete email sequences based on your goal, saving hours per campaign.

SMS is expensive. Campaigner charges +$45/mo for SMS. Constant Contact includes SMS on higher plans. Neither offers the value of platforms like Brevo or dedicated SMS tools.

Migration Considerations

Moving from Constant Contact to Campaigner makes sense if you've outgrown basic automation. Export your contact list (CSV), import into Campaigner, and rebuild workflows. Budget 1-2 weeks for migration if you have complex automations.

Moving from Campaigner to Constant Contact is usually a downgrade in features but upgrade in usability. Works well if you're simplifying your marketing stack or don't need advanced automation.

Moving to Sequenzy from either works best for SaaS companies. We import your contacts, help you set up Stripe integration, and provide templates for common SaaS sequences (trial conversion, onboarding, churn prevention). Most migrations complete in 2-3 days. Read our platform comparison for more.

Pricing Reality Check

At 10k subscribers:

• Campaigner: $179/mo
• Constant Contact: $80/mo
• Sequenzy: $49/mo

Campaigner's price includes advanced features most businesses won't use. If you're running multivariate tests and complex automation, it's justified. For most small businesses, you're paying for features that sit unused.

Constant Contact's $80/mo is fair for what you get: easy-to-use platform, phone support, event management. Not the cheapest option, but the support and simplicity have value.

Sequenzy at $49/mo specifically targets SaaS companies. You get Stripe integration, AI email generation, and transactional + marketing email in one platform. No SMS or landing pages, but if those aren't priorities, it's the best value. See our full pricing breakdown.

Final Recommendation

Choose Campaigner if you're:

• Running sophisticated e-commerce automation
• Testing multiple campaign variables regularly
• Managing large template libraries
• Comfortable with complex marketing tools

Choose Constant Contact if you're:

• New to email marketing
• Need phone support and hand-holding
• Running events and want built-in RSVP tools
• Prefer simplicity over advanced features

Choose Sequenzy if you're:

• A SaaS company using Stripe for billing
• Want AI-generated email sequences
• Need transactional + marketing email together
• Looking for the best pricing with SaaS-specific features

Both Campaigner and Constant Contact are solid platforms for their target audiences. The best choice depends on your technical comfort level, budget, and specific use case. For SaaS companies, neither is ideal—that's why we built Sequenzy. Check out our feature comparison to see if we're a better fit.