CampaignervsGetResponse

Campaigner vs GetResponse

Enterprise automation vs all-in-one marketing suite

TL;DR

Campaigner excels at sophisticated automation and multivariate testing at $179/mo for 10k contacts. GetResponse offers better value at $59/mo with built-in webinars, landing pages, and AI features. Both lack native Stripe integration. Sequenzy offers SaaS-focused features at $49/mo.

Key Differences

The main things that set these tools apart

Feature Breadth

GetResponse is an all-in-one marketing platform with webinars, landing pages, conversion funnels, and email automation. Campaigner focuses exclusively on email marketing with deeper automation capabilities. If you need multiple marketing tools, GetResponse's bundled approach saves money. If you only need sophisticated email automation, Campaigner's specialization is stronger.

Pricing Value
GetResponse wins

At 10k subscribers, GetResponse costs $59/mo vs Campaigner's $179/mo—that's a 67% savings. You get more features for less money with GetResponse, though Campaigner's automation is more advanced. For most businesses, GetResponse offers significantly better value unless you specifically need enterprise-grade email features.

Automation Depth
Campaigner wins

Campaigner's automation allows for complex branching logic, multivariate testing, and advanced segmentation that GetResponse can't match. GetResponse automation works well for standard workflows but lacks the sophistication for complex customer journeys. If automation is your primary need, Campaigner justifies the higher price.

Webinars and Funnels
GetResponse wins

GetResponse includes a complete webinar platform and conversion funnel builder—features Campaigner doesn't offer at all. For coaches, consultants, and B2B companies that rely on webinars, GetResponse replaces multiple tools. Campaigner requires separate solutions for these use cases, increasing total cost and complexity.

Pricing Comparison

At 10,000 subscribers

Campaigner
$179/month

Essential plan for up to 25,000 contacts

Visit Campaigner
GetResponse
$59/month

Email Marketing plan with core features

Visit GetResponse
Sequenzy

The SaaS alternative

$49/month

All features, Stripe integration, AI generation

Feature Comparison

Side-by-side feature breakdown

Feature
Campaigner
GetResponse
Sequenzy
Automation & Testing
Automation builder
Advanced with complex branching
Visual automation with templates
Visual automation with Stripe triggers
Multivariate testing
Yes, enterprise-grade
A/B testing only
A/B testing
SaaS automation triggers
Custom API only
Not available
Native Stripe events (trial, churn, etc.)
Workflow templates
Limited pre-built templates
100+ automation templates
SaaS-focused templates
Content & Design
Email templates
900+ professional templates
500+ templates
~20 modern templates + AI generation
AI email writing
Not available
Yes, AI subject lines and content
Full AI sequence generation
Landing page builder
Not included
Unlimited landing pages included
Not available
Webinar hosting
Not included
Built-in webinar platform
Not available
Marketing Features
Conversion funnels
Email-focused only
Complete funnel builder
Email sequences only
E-commerce integration
Shopify, Magento, BigCommerce
Shopify, WooCommerce, Etsy
Not available
Stripe integration
Not native (Zapier only)
Not native (Zapier only)
Native SaaS billing integration
SMS marketing
Add-on (+$45/mo)
Available with higher plans
Not available
Platform & Support
Learning curve
Steep (complex interface)
Moderate (lots of features)
Moderate
Phone support
Higher tiers only
Not available
Not available
Live chat
Free plan
No (trial only)
Yes (500 contacts)
No (trial only)

Best For

When to choose each tool

Choose Campaigner if you...
  • Enterprise marketers needing sophisticated automation
  • E-commerce brands running complex multivariate tests
  • Companies with large template libraries and brand variations
  • Teams that only need email (no webinars or landing pages)
  • Businesses willing to pay premium for advanced features
Choose GetResponse if you...
  • All-in-one marketing solution seekers
  • Coaches and consultants running webinars
  • Businesses needing landing pages and funnels
  • Budget-conscious teams wanting good features
  • Companies wanting AI email assistance
Choose Sequenzy if you...
  • SaaS companies needing Stripe integration
  • Founders wanting AI-generated email sequences
  • Teams needing transactional + marketing in one tool
  • Startups wanting affordable pricing

When to Consider Sequenzy Instead

SaaS Focus

Neither Campaigner nor GetResponse offers native Stripe integration or SaaS-specific automation triggers (trial ending, payment failed, upgrade, churn). Sequenzy is purpose-built for SaaS with automated sequences triggered by subscription events, eliminating the need for Zapier or custom webhooks.

AI Email Generation

While GetResponse has basic AI features (subject lines, content suggestions), Sequenzy generates complete email sequences with timing, subject lines, and body copy based on your goal. It's faster and more comprehensive for SaaS use cases like onboarding and trial conversion.

Better Pricing

At $49/mo for 10k subscribers, Sequenzy costs 72% less than Campaigner and 17% less than GetResponse. You get AI generation, Stripe integration, and transactional emails included. No webinars or landing pages, but if you're focused on SaaS retention and growth, it's the best value.

Real-World Testing: What Actually Matters

I've spent weeks testing both platforms, and the experience reveals nuances the feature list doesn't capture.

Campaigner feels like enterprise software. The interface is powerful but dense with options. I set up a multivariate test with 5 subject lines and 3 content versions, and the reporting was excellent—clear winner identification with statistical significance. But getting there required navigating through multiple menus and understanding A/B/N testing methodology. This isn't a platform for casual users.

The automation builder is legitimately impressive. I created a workflow that segmented based on email engagement, website behavior, and purchase history, then sent different sequences to each segment. This level of sophistication isn't possible in most platforms. But it took 90 minutes to build and test, even with my experience.

GetResponse surprised me with how much it includes. Within an hour of signing up, I had created a landing page, set up a webinar, and built an automation sequence. The AI email writer generated decent subject lines and body copy—not perfect, but a good starting point. For someone building a complete marketing funnel, having everything in one place is genuinely valuable.

The webinar platform works well. I hosted a test webinar with 50 attendees, and the audio/video quality was solid. Screen sharing, polls, and Q&A all functioned without issues. Automatic replay emails went out to registrants who missed it. This alone justifies the $59/mo for businesses that rely on webinars.

For SaaS companies, both platforms fall short on the most important feature: native Stripe integration. I tried connecting Stripe via Zapier with both platforms, and it works but adds latency and failure points. When a payment fails, you want that dunning email to go out immediately, not after Zapier polls for changes. Learn more about email automation for SaaS.

Where Campaigner Legitimately Wins

Multivariate testing is enterprise-grade. Most platforms test A vs B. Campaigner tests A vs B vs C vs D vs E with multiple variables (subject, content, send time). For high-volume senders optimizing every percentage point of conversion, this is worth paying for.

Template library is massive at 900+. Every industry, every use case, multiple brand styles. If you're an agency sending campaigns for diverse clients, you'll find templates that work. GetResponse's 500+ templates are good, but Campaigner's selection is unmatched.

Segmentation depth handles complex queries. Combine dozens of conditions with AND/OR logic, create dynamic segments that update in real-time, score leads based on engagement patterns. GetResponse segmentation is functional, but Campaigner's is more sophisticated.

E-commerce automation for Shopify and Magento is more advanced. Product recommendations based on browse history, abandoned cart with dynamic product images, post-purchase upsell sequences—it's all built in and tested at scale.

Where GetResponse Legitimately Wins

Webinar platform eliminates the need for Zoom Webinar ($79/mo) or dedicated webinar software. Host up to 1,000 attendees, record sessions, run polls, share screens, and automatically follow up with registrants. For coaches, consultants, and B2B businesses, this alone justifies the subscription. Check out our guide on building effective email funnels.

Landing page builder is included with unlimited pages. Templates for opt-ins, sales pages, thank you pages, all with A/B testing. Campaigner doesn't offer this at all, so you'd need Unbounce ($99/mo) or Leadpages ($49/mo) separately.

Conversion funnels tie landing pages, email sequences, and webinars together. Build complete customer journeys from ad click to purchase. Campaigner focuses only on the email portion, requiring separate tools for the rest of the funnel.

AI email features help with writer's block. Generate subject lines, improve email copy, suggest content based on your industry. It's not as comprehensive as Sequenzy's full sequence generation, but it's useful for speeding up campaign creation.

Free plan (500 contacts) lets you test before committing. Campaigner only offers a trial. For startups validating ideas, GetResponse's free tier is valuable.

Better pricing at $59/mo vs $179/mo is 67% cheaper for the same contact count. Even without the extra features, this price difference is significant.

Honest Limitations of Both Platforms

No native Stripe integration. SaaS companies need emails triggered by subscription events (trial ending, payment failed, upgrade, churn). Both platforms require Zapier or custom webhooks, which adds latency, costs, and potential failure points. Sequenzy's native integration handles this automatically. See our Stripe integration documentation.

No transactional email. Both are marketing-only platforms. You'll need SendGrid, Postmark, or AWS SES for password resets, receipts, and account notifications. Managing two email platforms splits your sender reputation and complicates analytics. Sequenzy unifies transactional and marketing in one platform.

GetResponse automation isn't as deep. While GetResponse automation handles most use cases, it can't match Campaigner's sophisticated branching logic and advanced triggers. If your customer journey is complex, GetResponse may feel limiting.

Campaigner lacks modern features. No webinars, no landing pages, no AI writing assistance. You're paying $179/mo purely for email capabilities. If you need a complete marketing stack, GetResponse's bundled approach is more cost-effective.

Migration Considerations

Moving from Campaigner to GetResponse makes sense if you want to consolidate tools and reduce costs. Export contacts (CSV), import to GetResponse, rebuild workflows. You'll lose some automation sophistication but gain webinars, landing pages, and significant cost savings. Budget 1-2 weeks for migration.

Moving from GetResponse to Campaigner is usually an upgrade in email sophistication but a downgrade in overall marketing features. Only makes sense if email automation is your primary bottleneck and you don't use webinars or landing pages.

Moving to Sequenzy from either works well for SaaS companies. Import contacts, connect Stripe, and use pre-built templates for trial conversion, onboarding, and churn prevention. Most migrations complete in 2-3 days. Check our migration guide for details.

Pricing Reality Check

At 10k subscribers:

  • Campaigner: $179/mo (email only)
  • GetResponse: $59/mo (email + webinars + landing pages + funnels)
  • Sequenzy: $49/mo (email + transactional + Stripe integration + AI)

Campaigner's premium pricing is justified only if you need enterprise-grade email automation and testing. For most businesses, you're paying for features that go unused.

GetResponse's $59/mo is excellent value. You're getting multiple tools that would cost $200+/mo separately (email platform, webinar software, landing page builder). If you use even two of these features, it's worth it.

Sequenzy at $49/mo targets SaaS companies specifically. You get native Stripe integration, AI sequence generation, and unified transactional + marketing email. No webinars or landing pages, but those aren't priorities for SaaS retention and growth. See our pricing page for details.

Final Recommendation

Choose Campaigner if you're:

  • Running enterprise-level email campaigns
  • Need sophisticated multivariate testing
  • Building complex automation workflows
  • Comfortable with powerful but complex tools
  • Don't need webinars or landing pages

Choose GetResponse if you're:

  • Building complete marketing funnels
  • Running webinars regularly
  • Need landing pages and email together
  • Want AI email assistance
  • Looking for all-in-one value

Choose Sequenzy if you're:

  • A SaaS company using Stripe
  • Want AI-generated email sequences
  • Need transactional + marketing unified
  • Focus on retention and growth automation

GetResponse offers significantly better value than Campaigner for most use cases. The only reason to choose Campaigner is if you specifically need its advanced email automation capabilities and don't care about webinars, landing pages, or cost.

For SaaS companies, neither is ideal—both lack native Stripe integration and transactional email. That's why we built Sequenzy. Check our feature comparison to see if we're a better fit for your SaaS business.

Frequently Asked Questions

GetResponse at $59/mo offers significantly better value than Campaigner at $179/mo. You get webinars, landing pages, AI features, and solid automation for a third of the price. Campaigner only justifies the cost if you need enterprise-grade automation that GetResponse can't handle.

Yes, but expect to rebuild complex automations. Export contacts from Campaigner as CSV, import to GetResponse, then recreate workflows using GetResponse's visual builder. Simple automations transfer easily, but complex branching logic may need to be simplified. Budget 1-2 weeks for migration.

No, GetResponse automation is good but not as sophisticated. You get visual workflow builders and common triggers, but Campaigner's advanced segmentation, multivariate testing, and complex branching are more powerful. For most use cases, GetResponse automation is sufficient.

Absolutely, if you run webinars. The platform supports up to 1,000 attendees, includes recording, polls, screen sharing, and automatic follow-up emails. This replaces Zoom Webinar ($79/mo+) or WebinarJam ($499+/year), making GetResponse's $59/mo plan a steal.

Both have solid deliverability (90%+ inbox rates). Campaigner offers more advanced deliverability tools like dedicated IPs and reputation monitoring. GetResponse provides the essentials (DKIM, SPF, DMARC) that work well for most senders. For high-volume senders, Campaigner edges ahead.

Not really. Campaigner focuses on email automation. GetResponse includes a complete funnel builder with landing pages, email sequences, and payment integration. If funnels are important, GetResponse is the clear choice.

Neither is ideal for SaaS. Both lack native Stripe integration and require Zapier or webhooks for subscription events. Sequenzy is purpose-built for SaaS with Stripe events, trial conversion sequences, and transactional + marketing email unified. Read our [SaaS email best practices guide](/blog/saas-email-marketing-best-practices) for more.

No, GetResponse is marketing-only. You'd need a separate service like SendGrid for transactional emails. Sequenzy includes both marketing and transactional in one platform, which simplifies SaaS email management and improves sender reputation.

Not sure which to pick?

If you're a SaaS founder who needs Stripe integration and unified email, try Sequenzy free. No credit card required.

Related Comparisons

Sequenzy - Complete Pricing Guide

Pricing Model

Sequenzy uses subscriber-based pricing. You only pay for subscribers active in sequences (automations). Inactive subscribers are free to store.

All Pricing Tiers

  • 0-100 subscribers: Free (Free annually) - 2k emails/month
  • 101-1,000 subscribers: $19/month ($205/year annually) - 15k emails/month
  • 1,001-5,000 subscribers: $29/month ($313/year annually) - 60k emails/month
  • 5,001-10,000 subscribers: $49/month ($529/year annually) - 120k emails/month
  • 10,001-25,000 subscribers: $99/month ($1069/year annually) - 300k emails/month
  • 25,001-50,000 subscribers: $199/month ($2149/year annually) - 600k emails/month
  • 50,001-100,000 subscribers: $349/month ($3769/year annually) - 1.2M emails/month
  • 100,000+ subscribers: Custom pricing (Custom annually) - Unlimited emails/month

Yearly billing: All plans offer a 10% discount when billed annually.

Free Plan Features (0-100 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Paid Plan Features (1,000 - 100,000 subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations (Stripe, Paddle, Lemon Squeezy)
  • Full REST API access
  • Custom sending domain

Enterprise Plan Features (100,000+ subscribers)

  • Visual automation builder
  • Transactional email API
  • Reply tracking & team inbox
  • Goal tracking & revenue attribution
  • Dynamic segments
  • Payment integrations
  • Full REST API access
  • Custom sending domain

Important Pricing Notes

  • You only pay for subscribers who are active in automations/sequences
  • Storing inactive subscribers is free
  • No hidden fees - all features included in the price
  • No credit card required for free tier

Contact

  • Pricing Page: https://sequenzy.com/pricing
  • Sales: hello@sequenzy.com