Back to Tools

Spam Trigger Word Checker

Scan your email content for words and phrases that trigger spam filters. Identify risky language that could send your emails to the spam folder and get suggestions for alternatives.

Spam Trigger Word Checker

Scan your email for words that might trigger spam filters

Include both subject line and email body for best results

About spam trigger words

Spam filters look at many signals, not just keywords. However, certain words and patterns can increase spam scoring, especially for new senders or when combined.

Other factors that matter:

  • Sender reputation - Most important factor
  • Email authentication - SPF, DKIM, DMARC
  • Engagement rates - Opens, clicks, replies
  • Spam complaints - Keep under 0.1%
  • List quality - Avoid purchased lists

Get email marketing tips in your inbox

Join our newsletter for deliverability guides, best practices, and product updates.

About this tool

This free utility is designed to help email marketers and developers improve their deliverability and campaign performance. At Sequenzy, we believe in providing transparent, helpful tools for the community.

Frequently Asked Questions

Yes, but they're just one factor. Modern spam filters use AI and look at sender reputation, engagement, and many signals. However, overusing trigger words can tip the balance, especially for new senders.

High-risk words include: 'FREE!!!', 'Act now', 'Limited time', 'Guaranteed', 'No obligation', 'Winner', 'Cash bonus', and excessive punctuation (!!!) or ALL CAPS. Context matters - 'free trial' is fine, 'FREE MONEY!!!' is not.

Yes, in moderation and with good sender reputation. One 'free' in a legitimate offer is fine. Multiple trigger words combined with poor engagement signals is problematic. Focus on building reputation first.

Major factors: sender reputation (most important), authentication (SPF, DKIM, DMARC), engagement rates, spam complaint rates, list quality, and sending patterns. Content is important but not the only factor.