Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Welcome to {{studioName}} — everything you need for your first class
Your mat is waiting. Here's what to expect, what to bring, and which class to try first.
{{classesRemaining}} classes left on your pass — don't let them expire
Your {{packageName}} expires on {{expirationDate}}. Use your remaining classes or renew to keep your practice going.
{{workshopName}} — {{workshopDate}} at {{studioName}}
{{workshopDescription}}. Limited to {{spotsTotal}} students.
{{studentName}}, you'd save {{monthlySavings}} with unlimited yoga
You attended {{classesThisMonth}} classes this month. An unlimited membership would save you real money.
Best Practices
Use warm, inclusive language that matches yoga culture — 'your practice' instead of 'your membership'
Include beginner-friendly class recommendations in welcome emails to reduce first-class anxiety
Show the actual math in upgrade emails — students are more likely to switch when they see real savings
Mention what's provided (mats, props, towels) in welcome emails — first-timers always wonder
Send workshop invitations to students who attend related class styles
Credit remaining class pass value toward upgrades — it removes the 'I already paid for this' objection
Common Mistakes
High-pressure sales language that clashes with the yoga studio atmosphere
Welcome emails without class recommendations — new students don't know where to start
Letting class passes expire silently — it feels like the studio doesn't care
Workshop emails to your entire list instead of targeted by interest and level
Upgrade pitches to students who only come once or twice a month — they won't benefit
Not mentioning cancellation flexibility for unlimited memberships — fear of commitment is the biggest objection
Subject Line Examples
Timing & Performance
Personalization Tips
Yoga studios live on community and consistency. The studios that thrive aren't just the ones with the best teachers — they're the ones that make students feel welcome, keep them informed, and help them deepen their practice over time. Email is the bridge between the studio experience and the rest of your students' lives.
These templates are written in the warm, encouraging tone that yoga students expect. The welcome email eliminates first-class anxiety with clear preparation guidance. Class pass reminders prevent the frustration of expired credits. Workshop invitations fill special events with the right students. And upgrade offers use real attendance data to show frequent practitioners how much they'd save.
Whether you're a vinyasa studio, hot yoga space, Pilates reformer studio, or multi-discipline wellness center, these templates adapt to your offerings. Customize the class names, pricing, and perks for your studio, then let automation handle the outreach while you focus on teaching.
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Frequently Asked Questions
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