Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Your trial ends in {{daysLeft}} days — here's what you'd be missing
You've had {{visitCount}} great workouts. Lock in your membership and keep the momentum going.
{{memberName}}, you might be outgrowing your current plan
You're using {{gymName}} like a {{upgradeTier}} member. Here's what you'd unlock with an upgrade.
Before you go — you don't have to lose your progress, {{memberName}}
We understand things change. Here's an option to keep your membership without paying full price.
{{memberName}}, your spot at {{gymName}} is still here
It's been {{daysSinceCancel}} days. Things are different now — come see what's new.
Best Practices
Use the trial member's actual visit data in conversion emails — concrete numbers are more persuasive than generic pitches
Highlight the 'Most Popular' tier in membership options — social proof drives decisions
Always include a trial-only incentive with a clear deadline to create urgency
Frame upgrades around features the member is already bumping into, not features in general
Lead cancellation saves with empathy, not guilt — show alternatives before making them confirm
Include 'What's New' in win-back emails to address the 'it'll be the same' objection
Common Mistakes
Waiting until the trial expires to pitch membership — start the conversation midway through
Pitching upgrades to members who barely use their current tier — it feels tone-deaf
Making cancellation difficult or aggressive — it creates resentment and kills any chance of future return
Win-back emails that say 'we miss you' without offering anything new or different
Not including an unsubscribe option in win-back emails for former members
Offering the same win-back deal to everyone instead of personalizing based on their previous tier
Subject Line Examples
Timing & Performance
Personalization Tips
Every gym membership has a lifecycle — trial, active, at-risk, cancelled. The gyms that thrive are the ones that have a strategy for each stage, not just the acquisition stage. These email templates address the four highest-impact moments where automated communication directly impacts your recurring revenue.
Trial conversion sequences work because they use the member's own progress as the argument for joining. Showing someone they've already completed 6 workouts is far more persuasive than any marketing copy. Upgrade emails work when they're based on actual usage patterns, not random upsell attempts. And freeze offers save memberships because most people who cancel don't hate your gym — they just need a pause.
The financial impact is straightforward. If you convert 10% more trials, save 20% of cancellations, and win back 5% of former members, the revenue impact compounds month over month. These aren't one-time gains — they're improvements to your recurring revenue engine.
Build Beautiful Email Sequences for Your SaaS
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Frequently Asked Questions
Related Templates
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