Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
Just released: {{productName}} — limited batch
Tasting notes, the story behind this release, and how to get yours before it's gone.
{{clubName}} exclusive: Your {{shipmentSeason}} shipment is on its way
What's in your box, member-only pricing, and a sneak peek at what's coming next.
Join us: {{eventName}} — {{eventDate}}
An evening of {{eventTheme}} with limited seating. Here's what's on the program.
Order confirmed: #{{orderNumber}} — thank you!
Your order details, estimated delivery, and a note about what you're getting.
Best Practices
Give club members early access to new releases before the public announcement
Include tasting notes and pairing suggestions — they drive purchases and engagement
Show member pricing alongside retail pricing to reinforce club value
Use limited-quantity messaging honestly to create urgency
Include age verification reminders in order and shipping emails
Make the maker's personal voice part of every communication
Common Mistakes
Sending the same email to club members and the general list — members should feel exclusive
Not including tasting notes or the story behind a new release
Forgetting adult signature requirements in shipping communications
Using overly corporate language instead of the personal tone craft consumers expect
Not showing member savings on club shipments
Promoting events without limited-seating urgency
Subject Line Examples
Timing & Performance
Personalization Tips
Wine, beer, and spirits are products built on story, craft, and community. Your emails should reflect that same attention to detail. From the release announcement that tells the story behind the bottle to the club shipment that makes members feel like valued insiders, every email is an opportunity to deepen the relationship between your brand and its fans.
These templates cover the four essential email touchpoints for beverage producers. The new release announcement builds anticipation with tasting notes, pairing suggestions, and limited-quantity urgency. The club member exclusive reinforces the value of membership with early access and visible savings. The tasting event invitation fills your venue by combining compelling descriptions with scarcity. And the order confirmation delivers a premium experience from the moment of purchase.
The key to great winery and brewery emails is voice. Your subscribers don't want corporate marketing — they want to hear from the people who make what they love. These templates are structured to let your personality shine through while maintaining the professionalism that drives purchases and event attendance.
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Frequently Asked Questions
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