Ready-to-Use Templates
Copy these templates and customize them for your needs. Each includes HTML and plain text versions.
{{seasonYear}} CSA shares are open — secure your spot
Fresh, local produce delivered weekly. Here's what's included, pricing, and how to sign up.
This week's harvest: {{highlightItem}} and more
What's in your box, recipe ideas, and a note from the farm.
You're invited: {{eventName}} at {{farmName}}
Join us for {{eventName}} — details, what to expect, and how to RSVP.
Pre-order now: {{productName}} — limited quantities
Our {{productName}} is almost ready. Reserve yours before they're gone.
Best Practices
Start CSA sign-ups with returning members to reward loyalty
Include recipes in weekly harvest emails to help members use unfamiliar produce
Share personal farm notes to build emotional connection with your community
Use scarcity honestly — show actual remaining shares and spots
Send harvest updates the day before pickup so members can plan meals
Pre-orders should always include a clear deadline and quantity limit
Common Mistakes
Waiting too late in the season to open CSA sign-ups
Sending harvest updates without recipes or preparation tips
Not mentioning the pickup logistics in weekly emails
Promoting farm events only once with no reminder follow-up
Forgetting to offer early-bird pricing to returning members
Using stock photos instead of real farm photos in emails
Subject Line Examples
Timing & Performance
Personalization Tips
Farming is about community, and email is how you nurture that community between farm visits. Whether you run a CSA, sell at farmers' markets, or host agritourism events, these templates help you communicate with the warmth and authenticity your customers expect from a local farm.
The CSA sign-up email creates urgency with limited shares and early-bird pricing while clearly explaining what members get for their investment. Weekly harvest updates transform a simple pickup reminder into a connection point that members look forward to — complete with what's in the box, a recipe idea, and a personal note from the farm. Event invitations bring your community together for experiences that build lifelong loyalty.
Seasonal pre-orders help you plan your harvest, guarantee revenue, and reward your most engaged community members. By giving your email list first access to limited products like holiday turkeys, cider, or berry boxes, you make them feel like insiders rather than just customers. Sequenzy automates the entire cycle so you can focus on growing great food.
Build Beautiful Email Sequences for Your SaaS
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